
Vice President of Sales and Marketing at Bottom-Line Training
San Francisco Bay Area

Vice President of Sales and Marketing at Bottom-Line Training
San Francisco Bay Area
Senior technology professional with broad marketing and business development experience in the computer systems and software industries.
My experience and passion comes from aligning the business and technology objectives of multiple companies within the same "ecosystem" to address end-customer needs and drive corporate performance.
I have extensive experience (with significant results) in developing, managing and monetizing strategic account relationships with vendors, partners and customers across the electronics industry, including those with Microsoft, Intel, Cisco, Sun, NEC, IBM, Dell and many others.
-Strategy formulation & influence on (large) corporate directions
-Aligning strategic account goals with internal sales to maximize revenue potential
-Demonstrated ability to create programs that increase revenue, and generate customer demand and / or retention
-Engaging partner management and product marketing to define requirements, messaging and / or new solutions for end-customer segments
-Excellent project management as well as interpersonal and organizational skills
(Venture Capital & Private Equity industry)
November 2008 — Present (1 year 1 month)
VC Taskforce is a volunteer organization designed for the venture community to provide education and support, enabling both investors and portfolio companies (start-ups) to better manage their businesses for maximum success.
(Computer Software industry)
September 2008 — Present (1 year 3 months)
Responsible for developing new and existing client relationships, with the goal of improving customers’ bottom-line performance through proven technical selling methods.
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
2005 — 2008 (3 years )
Core team member responsible for identifying new growth areas and developing company’s strategic investment decisions.
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
2003 — 2005 (2 years )
Led all development and operational implementation of company's compute platform support strategy.
•Created / managed 3rd party relationships and agreements with software and tech partners (HP, Sun, Intel, IBM, Dell, Microsoft, etc.), aligning with major target customers to optimize revenue.
•Defined hardware and operating system support strategy and roadmap for all software products.
•Created R&D software porting & ROI analysis for critical business / technology decisions, resulting in a $5M - $10M savings annually.
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
2001 — 2003 (2 years )
Staff position reporting directly to President / CEO.
• Strategy
• Operations
• Executive Communications
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
1998 — 2001 (3 years )
Worldwide responsibility for strategic ASIC vendor relationships, including global team and all efforts to accelerate ASIC vendor adoption, support and sales of Cadence tools and flows.
Led cross-company efforts to develop and implement Cadence’s COT strategy, including market analysis, defining and prioritizing company initiatives and leading a cross-functional team to execute the strategy.
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
1995 — 1998 (3 years )
Managed the compute platform strategies and joint marketing relationships for three of Cadence's four supported computing platforms: IBM, Hewlett-Packard and Intel / Microsoft.
(Public Company; 1001-5000 employees; CDNS; Computer Software industry)
1992 — 1995 (3 years )
Provided pre- and post-sales support to largest sales regions in North America, Europe and Asia. Assisted Strategic Account Managers in developing and implementing sales plans for AT&T/NCR and TI worldwide.
(Public Company; 10,001 or more employees; UIS; Information Technology and Services industry)
1989 — 1992 (3 years )
Assisted domestic sales force in closing major PC, LAN and UNIX opportunities by directing account planning strategy, configuration, benchmarking and hardware and software procurement. Coordinated and conducted customer visits including product presentation and demonstration.
(Educational Institution; 1001-5000 employees; Higher Education industry)
June 1988 — June 1989 (1 year 1 month)
(Pharmaceuticals industry)
December 1982 — April 1988 (5 years 5 months)
Designed and tested pharmacy software and processes for both IBM mainframe and NEC mini-mainframe applications. Provided hardware and software support to end-user and field service organization.
Developed training activities for company’s plans to computerize their 2000 pharmacies. Trained pharmacists and pharmacy technicians in all areas of prescription processing on a computer-based pharmacy system. Provided onsite support for pharmacy personnel during initial startup.
Executive MBA 1994 — 1994
Assisted in developing and piloting "Executive MBA" curriculum
BSBA, AAB , Marketing, Computer Science , 1980 — 1989
ASAP,
The Tech Museum - Tech Challenge Advisory Board Member
Silver Creek Valley Country Club - Membership Committee