
Marketing and Management Professional
Vancouver, Canada Area

Marketing and Management Professional
Vancouver, Canada Area
Business professional, consultant and entrepreneur with broad experience in "NEW" marketing, management and business development.
Direct experience in developing inbound marketing programs, using social media tools, branding, communication, sales management and strategic planning.
Interested in working on a diverse range of marketing and management projects for small to mid sized businesses and/or start-ups.
• New Marketing
• Social Media
• Website Project Management
• Writing/Marketing Communication
• Content Marketing
• Marketing/Strategic Planning
• Sales Process/Business Development
• Leadership
• Organizational Culture
• Visual Thinking
(Public Company; 11-50 employees; RSY; Hospitality industry)
June 2007 — Present (2 years 2 months)
• Develop & coordinate company sales and marketing functions
• Research & develop strategies and plans which identify marketing opportunities and new project development
• Analyze & evaluate the effectiveness of sales, marketing methods, costs, and results
• Develop & manage sales and marketing budgets, and oversee the development and management of internal operating budgets
• Plan & coordinate public affairs, and communications efforts, to include public relations and community outreach
• Directly manage major and critical developing client accounts
• Development of new project proposals
• Development of company marketing and communications materials
• Recommend and administer policies and procedures to enhance operations
• Work with CEO to develop ongoing five year business plan for the company
• Establish & implement short- and long-range departmental and company goals, objectives, policies, and operating procedures
• Serve on planning and policy-making team
(Management Consulting industry)
June 2005 — Present (4 years 2 months)
• New Marketing - developing and implementing inbound marketing strategies based on the dynamics of search engine marketing and social media
• Marketing Communication - helping small business understand and develop great content and consistent marketing messages
• Strategic planning and execution – designing simple, common sense plans that will act as an ongoing road map for small businesses
• Brand Development
• Project management
(Privately Held; 501-1000 employees; Food Production industry)
January 2000 — June 2007 (7 years 6 months)
Responsible for all sales and marketing related functions for 4 operating companies with sales in excess of $250M
MBA , Leadership , 2003 — 2005
My Organizational Consulting Project (OCP) was added to the Royal Roads University library of notable final reports.
Diploma , Marketing Management , 1985 — 1988
New Marketing, Social Media, Leadership Learning, Organizational Culture, Employee Engagement, Technology, Business Books, Hockey, Golf, Cycling, Swimming, Music