Marketing and Management Professional
Vancouver, Canada Area
- Current
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- Director of Sales and Marketing at RSI International Systems Inc.
- Managing Partner at The Boxing Team
- Principal at Intersection Consulting
- Past
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- Director of Sales and Marketing at Sunrise Farms
- Education
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- Royal Roads University
- Ryerson University
- Recommended
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5 people have recommended Mark - Connections
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43
connections
- Industry
- Marketing and Advertising
- Websites
Mark Smiciklas’s Summary
Business professional, consultant and entrepreneur with broad experience in all aspects of marketing, management and business development. Direct experience in developing marketing programs, branding, communication, sales management and strategic planning. Interested in working on a diverse range of marketing and management projects for small to mid sized businesses and/or start-ups.
Mark Smiciklas’s Specialties:
• Online Marketing
• Website Project Management
• Marketing Collateral
• Branding/Identity
• Advertising/Marketing Plans
• Market Analysis
• Sales Process
• Supply Chain
• Team Leadership
• Change Management
Mark Smiciklas’s Experience
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Director of Sales and Marketing
RSI International Systems Inc.
(Public Company; 11-50 employees; RSY; Hospitality industry)
June 2007 — Present (1 year 3 months)
• Develop & coordinate company sales and marketing functions
• Research & develop strategies and plans which identify marketing opportunities and new project development
• Analyze & evaluate the effectiveness of sales, marketing methods, costs, and results
• Develop & manage sales and marketing budgets, and oversee the development and management of internal operating budgets
• Plan & coordinate public affairs, and communications efforts, to include public relations and community outreach
• Directly manage major and critical developing client accounts
• Development of new project proposals
• Development of company marketing and communications materials
• Recommend and administer policies and procedures to enhance operations
• Work with CEO to develop ongoing five year business plan for the company
• Establish & implement short- and long-range departmental and company goals, objectives, policies, and operating procedures
• Serve on planning and policy-making team -
Managing Partner
The Boxing Team
(Privately Held; 1-10 employees; Design industry)
November 2006 — Present (1 year 10 months)
Niche agency that specializes in package design.
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Principal
Intersection Consulting
(Privately Held; Myself Only; Management Consulting industry)
June 2005 — Present (3 years 3 months)
• Small Business Marketing - developing and implementing marketing strategies and online advertising initiatives
• Marketing Communication - helping small business understand and develop consistent sets of marketing messages for all stakeholders
• Strategic planning and execution – designing plans that will act as an ongoing road map for small businesses…living, breathing documents that becomes a part of the strategic process
• Brand Development
• Sales Management
• Pricing development and analysis
• Contracting and negotiating
• Project management -
Director of Sales and Marketing
Sunrise Farms
(Privately Held; 501-1000 employees; Food Production industry)
January 2000 — June 2007 (7 years 6 months)
Responsible for all sales and marketing related functions for 4 operating companies with sales in excess of $250M
Mark Smiciklas’s Education
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Royal Roads University
MBA, Leadership, 2003 — 2005
My Organizational Consulting Project (OCP) was added to the Royal Roads University library of notable final reports.
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Ryerson University
Diploma, Marketing Management, 1985 — 1988
Additional Information
Mark Smiciklas’s Websites:
Mark Smiciklas’s Interests:
Online Marketing, Leadership Learning, Organizational Culture, Employee Engagement, Technology, Business Books, Hockey, Golf, Cycling, Swimming, Music
Mark Smiciklas’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- getting back in touch
