Mark Smiciklas

Current

Director of Sales and Marketing at RSI International Systems Inc.
Principal at Intersection Consulting

Past

Director of Sales and Marketing at Sunrise Farms

Education

Royal Roads University
Ryerson University

Recommended

14 people have recommended Mark

Connections

84 connections

Industry

Marketing and Advertising

Websites

Mark Smiciklas’s Summary

Business professional, consultant and entrepreneur with broad experience in "NEW" marketing, management and business development.

Direct experience in developing inbound marketing programs, using social media tools, branding, communication, sales management and strategic planning.

Interested in working on a diverse range of marketing and management projects for small to mid sized businesses and/or start-ups.

Mark Smiciklas’s Specialties:

• New Marketing
• Social Media
• Website Project Management
• Writing/Marketing Communication
• Content Marketing
• Marketing/Strategic Planning
• Sales Process/Business Development
• Leadership
• Organizational Culture
• Visual Thinking

Mark Smiciklas’s Experience

Director of Sales and Marketing

RSI International Systems Inc.

(Public Company; 11-50 employees; RSY; Hospitality industry)

June 2007 — Present (2 years 2 months)

• Develop & coordinate company sales and marketing functions
• Research & develop strategies and plans which identify marketing opportunities and new project development
• Analyze & evaluate the effectiveness of sales, marketing methods, costs, and results
• Develop & manage sales and marketing budgets, and oversee the development and management of internal operating budgets
• Plan & coordinate public affairs, and communications efforts, to include public relations and community outreach
• Directly manage major and critical developing client accounts
• Development of new project proposals
• Development of company marketing and communications materials
• Recommend and administer policies and procedures to enhance operations
• Work with CEO to develop ongoing five year business plan for the company
• Establish & implement short- and long-range departmental and company goals, objectives, policies, and operating procedures
• Serve on planning and policy-making team
Principal

Intersection Consulting

(Management Consulting industry)

June 2005 — Present (4 years 2 months)

• New Marketing - developing and implementing inbound marketing strategies based on the dynamics of search engine marketing and social media
• Marketing Communication - helping small business understand and develop great content and consistent marketing messages
• Strategic planning and execution – designing simple, common sense plans that will act as an ongoing road map for small businesses
• Brand Development
• Project management
Director of Sales and Marketing

Sunrise Farms

(Privately Held; 501-1000 employees; Food Production industry)

January 2000 — June 2007 (7 years 6 months)

Responsible for all sales and marketing related functions for 4 operating companies with sales in excess of $250M

Mark Smiciklas’s Education

Royal Roads University

MBA , Leadership , 2003 — 2005

My Organizational Consulting Project (OCP) was added to the Royal Roads University library of notable final reports.
Ryerson University

Diploma , Marketing Management , 1985 — 1988

Additional Information

Mark Smiciklas’s Websites:

Mark Smiciklas’s Interests:

New Marketing, Social Media, Leadership Learning, Organizational Culture, Employee Engagement, Technology, Business Books, Hockey, Golf, Cycling, Swimming, Music