
Senior Digital Media Exec
San Francisco Bay Area

Senior Digital Media Exec
San Francisco Bay Area
I am an eight-time entrepreneur (4X co-founder), with successful exits to Apple, IBM and Intel (Wind River).
I am very strong in terms of general operating skills, but my core forte is the Chief Marketing function, which includes: Product Management; Product Marketing; Marcomm (plus Social Media); and Business Development.
When you are looking for a ‘product nut,’ someone who is hands-on, a highly technical problem solver with domain experience across online video, community, social media, mobile (especially, iPhone Platform) and SaaS, that’s me.
My current projects include:
1) Regular guest columnist at both O’Reilly Radar and GigaOM; recent attendee and presenter at both Maker Faire and Foo Camp.
2) Insider Engine, a service that algorithmically tracks insider buying activity to generate stock recommendations.
3) vSocial, a social media platform targeted at the online promotion and publicity space; makers of Twiddeo, a ‘twitter for mobile video’ service.
4) Board member of Square Connect, a breakthrough universal remote control platform that leverages the iPhone as the controller application.
5) Board member of Phoenix Energy, a carbon-neutral, biomass gasification energy producer.
To get a sense of how I tie vision, strategy and tactics together, check out my post:
Rebooting the Book (One Apple iPad Tablet at a Time)
http://bit.ly/zOoEu
Or, simply Google me: "mark sigal"
digital media, social networking, online video, mobile, social media, community, SaaS, iphone, platform strategy, consumer services, embedded systems, device management, systems management, internet infrastructure equipment, financial and operations management, advertising, aligning tactics and strategy, product marketing, sales, OEM business models
(Privately Held; Consumer Electronics industry)
March 2009 — Present (9 months)
Square Connect is an iPhone-based universal remote control platform provider.
(Renewables & Environment industry)
December 2008 — Present (1 year )
Phoenix Energy constructs and installs on site biomass power plants fueled by waste wood.
(Internet industry)
September 2005 — Present (4 years 3 months)
vSocial is a social media promotions/publicity platform that enables brands, media companies and agencies to rapidly deploy, track, analyze and manage branding and direct response campaigns & contests. The offering is delivered via a Software-as-a-Service (SaaS) model. Name customers include: Chevy, Disney, Ford, Foster’s, Hallmark, The Knot, UPS and Vespa. vSocial's video portal, which I drove Product Strategy and Go-To-Market on, was one of the Top 10 Online Video Sites. vSocial is also incubating Twiddeo, a twitter for mobile video service.
(Privately Held; Computer Software industry)
March 2004 — March 2008 (4 years 1 month)
Recruited by Foundation Capital and OVP Venture Partners (Intel Capital is also an investor) to refine product strategy and build management team for Series “A” stage startup, secured $4.6M follow-on investment
Refocused company from software developer’s kit vendor targeting modular system OEMs to datacenter automation software platform provider targeting service-oriented enterprises
Secured C-level relationships with Deutsche Telekom, Harvard, Intel, MCI, Lockheed Martin
(Internet industry)
October 2005 — December 2007 (2 years 3 months)
Me.com was the consumer portal portion of Snapp Networks, the social media/community building platform company that I continue to be a board member of.
We sold Me.com to Apple, and it was recently announced as part of Apple's MobileMe data synchronization service, which replaces .Mac.
Needless to say, I am very proud of this outcome.
(Internet industry)
October 2002 — January 2004 (1 year 4 months)
Verdada created an online companion application called VSOS (pronounced VEE-sauce) that integrated with your email, web browser and email address book.
The SOS stands for "save, organize and share," and that's what our product enabled you to do as you come across products, businesses, people, web content, emails or notes on products you want to buy, topics you have an interest in cultivating, or travel activities you want to plan.
I created the product plan (MRD/PRD), use case documents, wireframes, interaction model (for both a toolbar app and a standalone runtime application), defined composite service functions for integrating MapPoint mapping APIs, Citysearch listing data and Amazon web service APIs, and created all web content, online demos, collateral, etc.
(Public Company; 1001-5000 employees; WIND; Computer Software industry)
October 1996 — February 2001 (4 years 5 months)
Founding CEO of unified device management software company that secured customer wins at over 100 leading device manufacturers, including Cisco, Alcatel, Nokia, Sony, Nortel and HP.
With a great team, fantastic partners and wonderful investors, took the company from first heart beat through seven product releases, $10M run rate and eventual sale to Wind River for $67M. Today, the RapidControl product family makes is a cornerstone of Wind River's WindManage device management solution.
(Consumer Electronics industry)
January 1994 — March 1997 (3 years 3 months)
Conceived, self-funded and developed the first network of coin-operated internet terminals, with locations from Southern California to San Francisco. Grew business to consistent monthly cash flow profitability on an investment of $36K.
(Computer Networking industry)
January 1994 — October 1996 (2 years 10 months)
Tribe was a pioneer of packet switching, remote access and internet router networking hardware equipment with a primary focus on the Apple/Macintosh market.
I sold to customers ranging from Apple, Cisco and E! Entertainment to Lawrence Livermore Labs and the educational market.
Tribe was a great company for a number of reasons. It emerged before money changed the tech game, when the web was just dawning and it had a wonderful culture.
(Commercial Real Estate industry)
August 1988 — December 1993 (5 years 5 months)
Built real estate asset management company into one of the top 20 largest real estate companies in the Bay Area (according to the Business Journal), with a portfolio of more than 100 shopping centers, and over 1.5 million square feet under control.
bikram yoga, digital media, information arbitrage, buddhism, coaching, ideation, advertising, marketing, social media, investing, yoga, mobile, iphone, gaming, analytics, blogging
Frequent writer for O'Reilly Radar; Foo Camp '09 attendee; Co-founder of Chatopic Topical Discussion Group. For 6+ years running, we meet to discuss a chosen topic, beat it to death and then have a nice dinner. Past topics have included negotiation, the history of God, what makes a great restaurant, globalization, animal rights, and Picasso's life.