Mark Shipley

Current

• President & Chief Strategic Officer at Wanderlust
• President, Chief Creative Officer at Smith & Jones

Education

• School of Visual Arts
• Fashion Institute of Technology
• University of Colorado at Boulder

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Recommended

17 people have recommended Mark

Connections

271 connections

Industry

Marketing and Advertising

Websites

• Destination Branding Agency

Mark Shipley’s Summary

Throughout his twenty plus year career in advertising and brand development, Mark has played a leading role in discovering and implementing brand building programs for Windham Mountain, Howe Caverns, the South Shore Bayway, Mount Snow and many others. Under his direction, this firm's work has been recognized by the HSMAI Adrian Awards, ReBrand, the American Marketing Association, The One Club, The New York Festivals, The London International Awards, and most importantly, our clients.

A co-founder and President at both Wanderlust and Smith & Jones, Mark's leadership responsibilities include translating insight into strategic and creative direction, and ensuring that all brand communications stay on strategy. He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute's Lally School of Management and the Executive MBA program at The University at Albany.



Mark is learning chair of EO/Albany (Entrepreneurs’ Organization), a member of the Board of Directors for The Arts Center of the Capital Region and the Capital District YMCA, past Chair of Camp Chingachgook's Board of Managers, past-President of the American Marketing Association of New York's Capital Region, and has served on the boards of The Eddy, Beginnings Day Care Centers and The Hunger Action Network.



In his free time, Mark is an avid traveler, skier, hiker and kayaker.

Mark Shipley’s Specialties:

Travel Marketing
Brand strategy & identity
Advertising strategy and development
Creative development

Mark Shipley’s Experience

• President & Chief Strategic Officer

  Wanderlust

  (Privately Held; Marketing and Advertising industry)

  August 2008 — Present (1 year 4 months)

  Wanderlust is an advertising agency that specializes in marketing resort, destination and travel brands.
  
  Destinations
  windham mountain, mount snow resort, jiminy peak, long island's south shore bayway, howe caverns, troy ny, boston university international programs, center for economic growth, international centers for clinical excellence, capital repertory company, proctor's theatre, norman rockwell museum

• President, Chief Creative Officer

  Smith & Jones

  (Privately Held; Marketing and Advertising industry)

  March 1985 — Present (24 years 9 months)

  Principal in charge and chief creative officer for an independent advertising agency that specializes in moving brands upmarket.
  
  Brands include:
  
  Active Outdoor
  michelin footwear, adidas eyewear, debeer lacrosse, gait lacrosse, kodiak boots
  
  Beverages
  moretti, paulaner, hacker-pschorr, affligem, fischer, hangar one, sleeman, tea's tea, vermont pure
  
  Financial
  legacy banks, square 1 bank, pennstar bank, nbt bank, lakeland bank, provident bank, first albany, fort orange capital management, axiom capital
  
  Other
  pitney bowes mapinfo, pitney bowes software, silhouette, best cleaners, cornerstone telephone, crane's paper, ge, baume et mercier, vassar brothers medical center

Mark Shipley’s Education

• School of Visual Arts

  Advertising Copywriting 1980 — 1981

• Fashion Institute of Technology

  AAS , Advertising Communications , 1979 — 1980

• University of Colorado at Boulder

  Communications 1978 — 1979

Additional Information

Mark Shipley’s Websites:

• Destination Branding Agency

Mark Shipley’s Interests:

Travel, skiing, kayaking, music

Mark Shipley’s Groups:

Board Chair - YMCA Camp Chingachgook
Board Member - Capital District YMCA
Board Member - Arts Center of the Capital Region
Board Member - EO (Entrepreneurs' Organization) - Albany Chapter
Board Member - Troy 20/20
Past-President - American Marketing Association, NY Capital Region Chapter
Member - Bucksnorts

•    Entrepreneurs' Organization (EO)
•    Inbound Marketers - For Marketing Professionals
•    Travel, Tourism & Hospitality Group
•    Global Travel Market
•    Spas Worldwide
•    HSMAI - Hospitality Sales & Marketing Association International
•    Porsche Enthusiasts
•    GHIP- GAMING & HOSPITALITY INDUSTRY PROFESSIONALS GROUP (CASINOS-HOTELS-RESTAURANTS)
•    Travel 2.0: Interactive Travel Industry Professionals
•    World Tourism Network
•    Tourism 2.0
•    THAT's Professional (Travel, Hospitality, Aviation & Tourism)
•    INN Social Media Executives (frmly HOTEL SEO EXECUTIVES)
•    HSMAI Travel Internet Marketing Special Interest Group
•    Ski Professionals and Ski Writers
•    American Tourism Society
•    Travel & Tourism Industry Professionals Worldwide
•    Bucksnorts
•    Directors of Sales and Marketing (Hotels & Resorts)
•    HSMAI - Hospitality Sales and Marketing Association International Central Florida
•    EO Albany
•    Destination Strategies
•    Albany, NY Professionals
•    Luxury Travel Consultants
•    Blooloop
•    TTMA - Travel and Tourism Marketing Association
•    Cultural Realms - Culture Discovery & Business of Cultural Tourism
•    wanderlust
•    NSAA, WWA, IAPPA, and AAM Professionals
•    Web Development for Advertising Agencies
•    TOURISM FUTURES Discussion Group
•    The Resort Marketing Network
•    RoadTrip - Marketing Travel by Land
•    International Tourism Professionals
•    Travel and Tourism Research Association (TTRA)
•    HSMAI South Florida
•    PhoCusWright
•    HSMAI Adrian Awards
•    Mobile marketing & advertising strategies in tourism

Mark Shipley’s Honors:

Adrian Awards (HSMAI)
CEBA Awards
One Show Interactive
New York Festivals
London Advertising Awards
The MarCom Awards
Macromedia People's Choice Awards
American Marketing Association Mark of Excellence
Eclåt Awards
Beverage Dynamics Advertising and Promotions Awards
Healthcare Advertising Awards - Best of Show

Mark Shipley’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch