
President at Wanderlust Marketing
Albany, New York Area

President at Wanderlust Marketing
Albany, New York Area
Throughout his twenty plus year career in advertising and brand development, Mark has played a leading role in discovering and implementing brand building programs for Capital Repertory Company, Kodiak Boots, Windham Mountain, Mount Snow and many others. Under his direction, this firm's work has been recognized by the HSMAI Adrian Awards, the American Marketing Association, The One Club, The New York Festivals, The London International Awards, and most importantly, our clients.
A co-founder and President at Wanderlust, Mark's leadership responsibilities include translating insight into strategic and creative direction, and ensuring that all brand communications reinforce our clients’ brand positions. He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute's Lally School of Management and the Executive MBA program at The University at Albany.
Mark is a member of Entrepreneurs’ Organization (EO), Chair of Camp Chingachgook's Board of Managers, a member of the Board of Directors for The Arts Center of the Capital Region and the Capital District YMCA, Past-president of the American Marketing Association of New York's Capital Region, and has served on the boards of The Eddy, Beginnings Day Care Centers and The Hunger Action Network.
In his free time, Mark is an avid traveler, skier, hiker and kayaker.
Brand strategy & identity
Advertising strategy and development
Creative development
(Marketing and Advertising industry)
August 2008 — Present (3 months)
Travel & destination marketing agency
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 1985 — Present (23 years 8 months)
Principal in charge and chief creative officer for an independent advertising agency that specializes in moving brands upmarket.
Brands include:
Destinations
windham mountain, mount snow, jiminy peak, south shore bayway, howe caverns, troy ny, boston university international programs, center for economic growth, international centers for clinical excellence
Active Outdoor
michelin footwear, adidas eyewear, debeer lacrosse, gait lacrosse, kodiak boots
Beverages
moretti, paulaner, hacker-pschorr, affligem, fischer, hangar one, sleeman, tea's tea, vermont pure
Financial
legacy banks, square 1 bank, pennstar bank, nbt bank, lakeland bank, provident bank, first albany, fort orange capital management, axiom capital
Other
pitney bowes mapinfo, pitney bowes software, silhouette, best cleaners, cornerstone telephone, crane's paper, ge, baume et mercier, vassar brothers medical center
Advertising Copywriting 1980 — 1981
AAS, Advertising Communications, 1979 — 1980
Communications 1978 — 1979
Travel, skiing, kayaking, music
Board Chair - YMCA Camp Chingachgook
Board Member - Capital District YMCA
Board Member - Arts Center of the Capital Region
Board Member - Troy 20/20
Past-President - American Marketing Association, NY Capital Region Chapter
Member - EO (Entrepreneurs' Organization)
Member - Bucksnorts
Adrian Awards (HSMAI)
CEBA Awards
One Show Interactive
New York Festivals
London Advertising Awards
The MarCom Awards
Macromedia People's Choice Awards
American Marketing Association Mark of Excellence
Eclåt Awards
Beverage Dynamics Advertising and Promotions Awards
Healthcare Advertising Awards - Best of Show