Mark Shipley

Current

• President & Chief Strategic Officer at Wanderlust Marketing
• President, Chief Creative Officer at Smith & Jones

Education

• School of Visual Arts
• Fashion Institute of Technology
• University of Colorado at Boulder

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Recommended

12 people have recommended Mark

Connections

115 connections

Industry

Marketing and Advertising

Websites

• The Wanderlust Report
• Points of Interest
• Paddle Me Here

Mark Shipley’s Summary

Throughout his twenty plus year career in advertising and brand development, Mark has played a leading role in discovering and implementing brand building programs for Capital Repertory Company, Kodiak Boots, Windham Mountain, Mount Snow and many others. Under his direction, this firm's work has been recognized by the HSMAI Adrian Awards, the American Marketing Association, The One Club, The New York Festivals, The London International Awards, and most importantly, our clients.

A co-founder and President at Wanderlust, Mark's leadership responsibilities include translating insight into strategic and creative direction, and ensuring that all brand communications reinforce our clients’ brand positions. He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute's Lally School of Management and the Executive MBA program at The University at Albany.



Mark is a member of Entrepreneurs’ Organization (EO), Chair of Camp Chingachgook's Board of Managers, a member of the Board of Directors for The Arts Center of the Capital Region and the Capital District YMCA, Past-president of the American Marketing Association of New York's Capital Region, and has served on the boards of The Eddy, Beginnings Day Care Centers and The Hunger Action Network.



In his free time, Mark is an avid traveler, skier, hiker and kayaker.

Mark Shipley’s Specialties:

Brand strategy & identity
Advertising strategy and development
Creative development

Mark Shipley’s Experience

• President & Chief Strategic Officer

  Wanderlust Marketing

  (Marketing and Advertising industry)

  August 2008 — Present (3 months)

  Travel & destination marketing agency

• President, Chief Creative Officer

  Smith & Jones

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 1985 — Present (23 years 8 months)

  Principal in charge and chief creative officer for an independent advertising agency that specializes in moving brands upmarket.
  
  Brands include:
  
  Destinations
  windham mountain, mount snow, jiminy peak, south shore bayway, howe caverns, troy ny, boston university international programs, center for economic growth, international centers for clinical excellence
  
  Active Outdoor
  michelin footwear, adidas eyewear, debeer lacrosse, gait lacrosse, kodiak boots
  
  Beverages
  moretti, paulaner, hacker-pschorr, affligem, fischer, hangar one, sleeman, tea's tea, vermont pure
  
  Financial
  legacy banks, square 1 bank, pennstar bank, nbt bank, lakeland bank, provident bank, first albany, fort orange capital management, axiom capital
  
  Other
  pitney bowes mapinfo, pitney bowes software, silhouette, best cleaners, cornerstone telephone, crane's paper, ge, baume et mercier, vassar brothers medical center

Mark Shipley’s Education

• School of Visual Arts

  Advertising Copywriting 1980 — 1981

• Fashion Institute of Technology

  AAS, Advertising Communications, 1979 — 1980

• University of Colorado at Boulder

  Communications 1978 — 1979

Additional Information

Mark Shipley’s Websites:

• The Wanderlust Report
• Points of Interest
• Paddle Me Here

Mark Shipley’s Interests:

Travel, skiing, kayaking, music

Mark Shipley’s Groups:

Board Chair - YMCA Camp Chingachgook
Board Member - Capital District YMCA
Board Member - Arts Center of the Capital Region
Board Member - Troy 20/20
Past-President - American Marketing Association, NY Capital Region Chapter
Member - EO (Entrepreneurs' Organization)
Member - Bucksnorts

•    Pro Marketers - For Marketing Professionals
•    Global Travel Market
•    Travel 2.0: Interactive Travel Industry Professionals
•    HSMAI Travel Internet Marketing Special Interest Group
•    Bucksnorts
•    EO Albany

Mark Shipley’s Honors:

Adrian Awards (HSMAI)
CEBA Awards
One Show Interactive
New York Festivals
London Advertising Awards
The MarCom Awards
Macromedia People's Choice Awards
American Marketing Association Mark of Excellence
Eclåt Awards
Beverage Dynamics Advertising and Promotions Awards
Healthcare Advertising Awards - Best of Show

Mark Shipley’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch