
New Media Entrepreneur
Greater Philadelphia Area

New Media Entrepreneur
Greater Philadelphia Area
I am the Senior Community Manager and corporate blogger at XLNTads.com, a web-based community connecting major brands such as Nestle, Unilever, Anheuser-Busch, New Line Cinema and Callaway Golf with independent video creators for commercial media development. I am active in many areas of the business, from project management to UI development to social media marketing and strategy.
My company, Poverty Jet Set Productions, is an award-winning video production and social media company. We created one of the first fully-sponsored web series in Philadelphia, The Illadates Show on uwishunu.com which won a 2008 Bronze Anvil Award from the Public Relations Society of America. We create and consult companies on cutting-edge, web-based new media: video podcasts, blogs, music videos, live music performance videos and documentaries.
I have several side projects online: a music blog (http://yvynyl.tumblr.com) and my personal blog (http://thepovertyjetset.com).
Please feel free to follow me on http://twitter.com/povertyjetset
creative development, project management, video production, branding, blogging, videoblogging, social media, design, social networking, music, marketing, online strategy, advertising, creative, community development
(Public Company; F; Automotive industry)
April 2009 — Present (8 months)
I'm agent #68 in the experimental social media marketing campaign introducing the Ford Fiesta to the American auto market. Learn more at: http://fiestamovement.com/drivers/view/68
(Privately Held; Marketing and Advertising industry)
June 2007 — Present (2 years 6 months)
* developed and manage creative community of 11,000+ video makers on the Poptent network
* manage crowdsourced video commercial projects for clients such as Procter & Gamble, Nestle, Anheuser-Busch, and Callaway Golf
* write and maintain company's corporate blog
* research industry news and trends daily, subscribing to hundreds of feeds
* direct social media strategy through social networks, blogs and video sites
* work on user interface, design and user experience
(Media Production industry)
April 2006 — Present (3 years 8 months)
* created, directed and helped market one of the first fully sponsored web video series in Philadelphia: The Illadates Show on uwishunu.com that won a 2008 Bronze Anvil from the Public Relations Society of America
* specialize in creating and teaching cutting-edge, web-based new media
* edit, direct and produce freelance video projects for clients in several fields - from film festivals to documentaries to promotional videos
* in development on a new original web series, yvynyl.com
new media, social media, music, film, videoblogging, blogging, art, video, travel, marketing, philly, projection, filmfestivals, sundance, telluride, truefalse, mountainfilm
IndependentsHall, PodCamp Philly, Yahoo! Videoblogging Group, Philebrity TV, The Daily Collegian, Junto, True/False Film Festival