Mark Rammond (mark.rammond@googlemail.com)

Current

Head of Marketing, E-Divisions at Towergate Partnership
Senior Digital Brand Marketing Manager at Nationwide Building Society

Past

Targeting Manager at Egg
Senior Marketing Analyst at Derbyshire Building Society
E-Commerce Project Manager at Siemens

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Education

Oklahoma City University
Lancaster University

Connections

207 connections

Industry

Insurance

Websites

Mark Rammond (mark.rammond@googlemail.com)’s Summary

EXPERIENCE
• Head of Marketing for all E-Divisions of Towergate.
• Existing structure has an MD and a Marketing Professional at each of the companies. These Marketing people have decision-making powers within their own business unit in isolation whilst I have governance across all the businesses, stepping in where need be.
• This puts me as a peer with the MDs of these businesses as a direct report also of the Managing Director.
•. I have direct Responsibility for the start up of Towergate.com and British Insurance.co.uk alongside a brand new team of sales, product and operational professionals.
• Based in the Square Mile of the City and has 10 years professional experience including time at Siemens, Egg.com Nationwide and Derbyshire Building Society.
• Expert knowledge of pay-per-click, display advertising, SEO, aggregators, affiliates and acquisition.
• Track record of speaking at Uk and international conferences and brilliant network of trusted, expert and good value suppliers - not beholden to third party media agencies with a commission agenda who are really running the 'e-show'

CAREER
• Fully responsible for the design, creation, delivery and deployment of Nationwide’s digital strategy.
• Controller of the Digital team and the multi-million acquisition budget.
• Creator and Owner of inaugural Affiliate program and delivering Search Engine Optimisation program.
• Consultancy provided directly to the board on Aggregators to shape our Group position.
• Has managed handover between media agencies including implementing DoubleClick Tracking process.
• Supports Sponsorship Controller on micro-site delivery and strategy for sponsoredbyyou.com.
• Process design including customer journey analysis to ensure integrated campaign delivery.
• Experience of managing major problems e.g. affiliates fraud, phishing and supplier underperformance.

Mark Rammond (mark.rammond@googlemail.com)’s Specialties:

Creation of Nationwide programs - Affiliates Marketing; Natural Search (SEO); Aggregator Board Strategy; Online advertising - £5m+ annual display and ppc search. Board - Strategy papers & presentations. Web 2.0, Online PR / Link Strategy / Social Networking sites. E-mail Marketing - targeted communications. CRM - database marketing, segmentation, effectiveness. Internet Banking - servicing, demos, i-prompts, management. Online security. Branch micro-sites; Brand micro-sites

Mark Rammond (mark.rammond@googlemail.com)’s Experience

Head of Marketing, E-Divisions

Towergate Partnership

(Insurance industry)

May 2009 — Present (7 months)

Responsible for start up and all marketing of Towergate.com and that the five other E-Division businesses are successfully marketed.
Senior Digital Brand Marketing Manager

Nationwide Building Society

(Privately Held; 10,001 or more employees; Financial Services industry)

April 2005 — Present (4 years 8 months)

• Creating and delivering the Digital Branding vision and strategy for Nationwide.co.uk.
• Developing bespoke online content for brand/sponsorship properties including virals and micro sites.
• Leading our approach to social media including technology implementation and identifying influencers.
• Consultancy to the senior team including Directors and Head of Brand Strategy on all things digital.
• Instigation and Management of Affiliate program and Search Engine Optimisation programs.
• Thought leadership for Nationwide in terms of traffic control, management and maximising ROI.
• Management of £3 million + budget for tactical and strategic promotional spend.
• Digital campaign management including display, affiliates, PPC search and aggregators.
• Scoped a project that will produce a fundamental overhaul of the Nationwide website.
• Managed redesigns of Nationwide.co.uk, micro-sites and Online product brochures.
Targeting Manager

Egg

(Public Company; 1001-5000 employees; EGG; Banking industry)

September 2004 — March 2005 (7 months)

Contractor for Egg Banking Plc - the world’s largest pure online bank with 3.5m customers since its inception in 1998.

• Creating and delivering segmented customer and service propositions and campaigns.
• Responsible for meeting or achieving business volume and sales targets and analysing ROI.
• Controlled elements of the overall selections enquiry including loans and research campaigns.
• Multi-channel contact strategy included Direct Mail, email, web, inbound & outbound telephone calls.
• Segmented propositions on a one-to-one level with tangible offers depending on precise circumstances.
• Contributed to affiliates, portals, finance sites and search engines strategy, led by Planning Managers.
• Used Technical tools SAS 8, Communications Builder, PowerMigrator, UNIX, Windows and FTP Surfer.
Senior Marketing Analyst

Derbyshire Building Society

(Privately Held; 501-1000 employees; Financial Services industry)

January 2003 — September 2004 (1 year 9 months)

• Created and delivered a segmented customer contact strategy for the business.
• Responsible for thought leadership in planning and developing lead generation and retention activities.
• Developed an acquisition strategy for financial planners including seminars and wealth management.
• Provide board level insights into Account, Customer and Market trends within the sector.
• Used CACI, MOSAIC, ACORN and profiling technical tools such as SAS and Enterprise Guide.
• Role between the Derbyshire (3 days a week) and Financial Planning (2 days) to maximise value.
E-Commerce Project Manager

Siemens

(Public Company; 10,001 or more employees; Utilities industry)

2000 — 2002 (2 years )

Siemens Energy Services had 10m residential and business customers when I left in 2002.

I was fully responsible for the creation of siemensmetering.co.uk including design, images, planning, content and managing three developers and a technical contractor.marketing intranet site. Also aided UK and European businesses within the Global Academy of Internet Commerce was set-up to develop a consistent approach.

The site anticipated was ahead of its time in including customer journeys; it had animation, PDF guides, rich content and we built an online meter reading platform - back in 2000/2001.

The marketing intranet was another key project. Called ‘Compass’ it was mainly used as a knowledge management solution.

General Marketing experience also gained in branding, research, acquistion and retention.

Mark Rammond (mark.rammond@googlemail.com)’s Education

Oklahoma City University

MBA , International Business Marketing , 1997 — 1999

Activities and Societies:

Completed 16 units with continuous learning on a full-time MBA from a US University - perhaps of more value than a UK Executive MBA which is part-time/experience based.
Lancaster University

BA Hons , Organizational Psychology & Human Resource Management , 1994 — 1997