Mark Robertson

Current

Creator and Founder at ReelSEO.com

Past

Director, National & Local Search at Freedom Interactive
Interactive Product Development Department Head at The Orange County Register
Online Product Marketing Manager at myOC.com

Research Associate 2 at Ceres Inc

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Education

University of California, Irvine

Recommended

28 people have recommended Mark

Connections

440 connections

Industry

Internet

Mark Robertson’s Summary

Mark Robertson is a veteran search engine marketing professional of over 8 years with expertise, and the founder of a popular website, ReelSEO. ReelSEO.com is the first-of-its-kind website for the online video marketing space and provides valuable tips, news, interviews, conference coverage, commentary, and other resources about the online video industry.

As a passionate and experienced search engine marketing professional, Mark is a popular speaker and thought-leader within the media market and search industries. Mark has had the honor of speaking and moderating several industry conference sessions in addition to having conducted numerous seminars nationwide on the power of search engine marketing for local business. Mark has also consulted with several online video and internet marketing companies looking to expand their product range.

Previously, Mark was the Director of Search for Freedom Interactive, the interactive division of Freedom Communications, Inc., a privately owned media company composed of more than 100 newspaper, magazine, broadcast television, and interactive properties throughout the nation. Mark was responsible for overseeing Freedom Communications’ national search and local search lines of business which are critical to Freedom's revenue and audience growth strategies. Specific products under Mark's area of expertise included internal site search, vertical search, contextual advertising, directories, and Freedom's advertiser product offerings for paid search marketing, local search, organic search engine optimization, and video search marketing. In addition to responsibilities of running these lines of business, Mark also provided strategic and tactical guidance in regards to search engine optimization and search engine marketing efforts for Freedom's interactive content.

Mark Robertson’s Specialties:

Online Video - Video Publishing, Video Marketing, Video Advertising, VSEO,
Internet Marketing - Organic and Universal Search Engine Optimization (SEO), Paid Search (PPC), Local Search, Social Media, Email Marketing, Internet Advertising, Affiliate Programs,
Web Design & Development - HTML, CSS, Wordpress,
Business Planning and Development,
Product Development and Management,
Usability,
Online Automotive, Real Estate, Retail, National, and Employment Advertising,
Music

Mark Robertson’s Experience

Creator and Founder

ReelSEO.com

(Internet industry)

November 2007 — Present (1 year 9 months)
Director, National & Local Search

Freedom Interactive

(Privately Held; Media Production industry)

2006 — July 2009 (3 years)

Management and Development for local and national search products including:
- GSA (Google Search Appliance)
- Adsense (Search and Content) deployment, optimization, management.
- Local Search and Search Engine Marketing Products and Programs (paid and organic search placement and optimization)
- IYP (Internet Yellow Pages | Directories)
- in-house S.E.O.

•Search engine marketing product strategy and tactics
•Manage National Search relationships and optimize GOOGLE/YAHOO relationships
•SEO/URL management strategy
•Communication of industry best practices via - Seminars/Webinars/Training
Interactive Product Development Department Head

The Orange County Register

(Privately Held; 1001-5000 employees; Online Media industry)

2002 — December 2006 (4 years)

Responsible for developing interactive consumer and advertiser products. These include: OCRegister.com, OCCarFinder.com, OCJobFinder.com, OCRealEstateFinder.com, and others.
Identify, initiate, evaluate, negotiate and execute a range of strategic partnerships. Provide analysis to support strategic initiatives, special projects, alliances and partnerships. Conduct ongoing market research and competitive analysis. Manage relationships with e-commerce technology partners and print vendors. Manage online and offline marketing strategies and campaigns including search engine marketing and optimization strategies and techniques, and email marketing programs.

•Direct portfolio expansion and online vertical product strategy for several key markets and customer groups, including Retail, Automotive, Real Estate, and Recruitment
•Manage a team of product managers and product specialists responsible for growing new revenue through product development and enhancement.
Online Product Marketing Manager

myOC.com

(Privately Held; 51-200 employees; Online Media industry)

2000 — 2002 (2 years)
Research Associate 2

Ceres Inc

(Privately Held; 51-200 employees; Biotechnology industry)

1998 — 2000 (2 years)

Subcloned several hundred genes from cDNA libraries into vectors appropriate for transformation of Arabidopsis thaliana. Some techniques include: PCR, Miniprep, Maxiprep, Ligation, Triparental mating, and Genetic Crossing.
• Assisted in the production and screening of over one hundred thousand transgenic plants and trained new researchers. Utilized the following techniques: CTAB DNA extraction, Restriction Digests, Gel Electrophoresis (analytical and preparative), Southern Blotting, Hybridization, and Vacuum Infiltration.
• Designed indoor growth facility to house 25,000+ plants and supervised its construction. Negotiated with vendors for materials and supplies. Maintained optimal growth conditions and safety standards.

Mark Robertson’s Education

University of California, Irvine

B.S. , Biological Sciences , 1992 — 1998

Degree in Biology with Specialization in Ecology and Genetic. Began with scholarship to the art program and successfully completed 2 years prior to deciding to change my major to the biological sciences. Additional course work included several advanced courses in psychology.

Deans honor list with overall GPA equal to 3.5+

Activities and Societies:

Phi Delta Theta