Mark Robertson

Current

• Director, National & Local Search at Freedom Interactive

Past

• Interactive Product Development Department Head at The Orange County Register
• Online Product Marketing Manager at myOC.com
• Research Associate 2 at Ceres Inc

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Education

• University of California, Irvine

Recommended

21 people have recommended Mark

Connections

268 connections

Industry

Online Media

Mark Robertson’s Summary

Thanks for reading my profile.

My background is quite varied in that I began "adult" life as a musician with a scholarship in fine arts, finally graduating with bioscience, then working as a plant genomics researcher. Specifically, I produced and screened transgenic plants. While doing this (1998-2000), I became interested in building websites.... Long story short, now I am a musician who works on-the-side as a full-time Director of Search for a large media company ;-). That was a joke. I am lucky when I have time to play my drums.

My primary passion in terms of search engine marketing is with SEO. Recently I have been exploring and blogging about Video SEO (ReelSEO) with the release of Universal Search. Other interests include local and mobile search.

Currently, my goals are to continue to enjoy life and those in my life... Thats it.

Mark Robertson’s Specialties:

Search Engine Marketing
Search Engine Optimization
Paid Search
Business Planning and Development
Competitive Analysis
Product Development and Management
Website Development
Website Design HTML, CSS, Javascript
Internet Advertising
Email Marketing
Usability
Online Automotive, Real Estate, Retail, National, and Employment Advertising

Drums
Laughter

Mark Robertson’s Experience

• Director, National & Local Search

  Freedom Interactive

  (Privately Held; 11-50 employees; Internet industry)

  2006 — Present (2 years)

  Management and Development for local and national search products including:
  - GSA (Google Search Appliance)
  - Adsense (Search and Content) deployment, optimization, management.
  - Local Search and Search Engine Marketing Products and Programs (paid and organic search placement and optimization)
  - IYP (Internet Yellow Pages | Directories)
  - in-house S.E.O.
  
  •Search engine marketing product strategy and tactics
  •Manage National Search relationships and optimize GOOGLE/YAHOO relationships
  •SEO/URL management strategy
  •Communication of industry best practices via - Seminars/Webinars/Training

• Interactive Product Development Department Head

  The Orange County Register

  (Privately Held; 1001-5000 employees; Online Media industry)

  2002 — December 2006 (4 years)

  Responsible for developing interactive consumer and advertiser products. These include: OCRegister.com, OCCarFinder.com, OCJobFinder.com, OCRealEstateFinder.com, and others.
  Identify, initiate, evaluate, negotiate and execute a range of strategic partnerships. Provide analysis to support strategic initiatives, special projects, alliances and partnerships. Conduct ongoing market research and competitive analysis. Manage relationships with e-commerce technology partners and print vendors. Manage online and offline marketing strategies and campaigns including search engine marketing and optimization strategies and techniques, and email marketing programs.
  
  •Direct portfolio expansion and online vertical product strategy for several key markets and customer groups, including Retail, Automotive, Real Estate, and Recruitment
  •Manage a team of product managers and product specialists responsible for growing new revenue through product development and enhancement.

• Online Product Marketing Manager

  myOC.com

  (Privately Held; 51-200 employees; Online Media industry)

  2000 — 2002 (2 years)

• Research Associate 2

  Ceres Inc

  (Privately Held; 51-200 employees; Biotechnology industry)

  1998 — 2000 (2 years)

  Subcloned several hundred genes from cDNA libraries into vectors appropriate for transformation of Arabidopsis thaliana. Some techniques include: PCR, Miniprep, Maxiprep, Ligation, Triparental mating, and Genetic Crossing.
  • Assisted in the production and screening of over one hundred thousand transgenic plants and trained new researchers. Utilized the following techniques: CTAB DNA extraction, Restriction Digests, Gel Electrophoresis (analytical and preparative), Southern Blotting, Hybridization, and Vacuum Infiltration.
  • Designed indoor growth facility to house 25,000+ plants and supervised its construction. Negotiated with vendors for materials and supplies. Maintained optimal growth conditions and safety standards.

Mark Robertson’s Education

• University of California, Irvine

  B.S., Biological Sciences, 1992 — 1998

  Degree in Biology with Specialization in Ecology and Genetic. Began with scholarship to the art program and successfully completed 2 years prior to deciding to change my major to the biological sciences. Additional course work included several advanced courses in psychology.
  
  Deans honor list with overall GPA equal to 3.5+

  Activities and Societies:

  Phi Delta Theta

Additional Information

Mark Robertson’s Interests:

snowboarding, surfing, fishing, avid photographer, devoted musician - drummer for 20 years, web development, friends, family

Mark Robertson’s Groups:

SEMPO
NAA, Video Search

•    The Kelsey Group member
•    SEMPO Institute member
•    Search Marketing Salon member

Mark Robertson’s Honors:

Top Ranking Blog - Top 10 SEM blogs for October - http://reelseo.com

Mark Robertson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch