Mark Pinsent

Mark Pinsent

Social and content lead at Metia. Creative digital, social and offline solutions to business and marketing challenges.

Location
London, United Kingdom
Industry
Marketing and Advertising

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Mark Pinsent's Overview

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Mark Pinsent's Summary

I graduated in 1992 with a degree in Information and Computing Science but with little desire to spend my days locked in a room full of buzzing mainframes coding Fortran77. On reflection, from a commercial standpoint, that may have been an error of judgement…

My creative streak saw me enter PR, marketing and communications. I have spent the past 20 years in the agency environment, developing and delivering campaigns for B2B and B2C brands in the UK and internationally.

For the past six years I’ve been focused on how digital and social technologies are transforming PR and the way in which businesses are enabling communication between and collaboration with customer and other 'stakeholders' (anyone with an interest in the activities of the company: customers, employees, shareholders, suppliers, partners, government, NGOs and members of the local community).

I believe that a company's brand is defined by its stakeholders’ experience of what it does. It’s that simple. Perception is no longer reality: reality is perception. And it’s a reality shared online for everyone to see. Jeff Bezos of Amazon says, “Your brand is what people say about you when you’re not in the room.” Social media means that today, everyone's in the same room.

I'm focused on finding the ways in which digital and social technologies can be used to enhance and extend the consumer and stakeholder experience and present marketing opportunities. I'm also interested in how businesses are being compelled to act for social good as well as for profit. I post some of my thoughts on these things on my blog, Once more, with meaning: http://omwm.co.uk

Feel free to drop me a note if you'd like to catch up.

Mark Pinsent's Skills & Expertise

  1. Communications Strategy
  2. Integrated Marketing
  3. Strategic Communications
  4. Social Media
  5. Public Relations
  6. Ducking and diving
  7. Tea-making
  8. Banter
  9. Creative Direction
  10. Reputation Management
  11. Crisis Communications
  12. Internal Communications
  13. Corporate Communications
  14. Social Media Marketing
  15. Media Relations
  16. Golf
  17. Strategy
  18. B2B
  19. Blogging
  20. Stakeholder Engagement
  21. Press Releases
  22. Content Strategy
  23. Digital Strategy
  24. Copywriting
  25. Digital Marketing
  26. Digital Media
  27. Marketing Communications

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