Mark Pilipczuk

Current

Vice President, Marketing Services at NeuStar
Vice Chairperson at Utica College Board of Trustees

Past

Chief Marketing Officer at kajeet
Managing Director at MAP Consulting LLC
Senior Vice President at AOL LLC

Trustee at Utica College Board of Trustees
Vice President, Marketing at World Wildlife Fund
Vice President, Broadband Marketing at America Online Inc.
Marketing Director at International Masters Publishers Inc.
Copywriter at Prodigy Services Company

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Education

Pace University
Utica College

Recommended

19 people have recommended Mark

Connections

500+ connections

Industry

Marketing and Advertising

Mark Pilipczuk’s Summary

Mark is a leader and innovator in the science of direct response marketing. With over 18 years of experience in the Internet/online, publishing and nonprofit industries, he has developed customer acquisition, upsell and retention programs generating tens of millions of new customers and billions of dollars of revenue. He has a track record in marketing process improvement, testing discipline and in consistent delivery of top-to-bottom P&L results.

Mark served as SVP at AOL LLC, responsible first for offline marketing channels and, ultimately, all direct response channels under his Campaign Management group. He was responsible for over 5 billion annual touchpoints, acquisition of over 5 million customers and a marketing budget of over $250 million. Mark’s experience at AOL included brand development for the CompuServe 2000 Premier ISP product in the retail market, as AOL’s first-ever Marketing Director for AOL Broadband and leading all Broadband business unit marketing planning, forecasting and analytics as VP for Broadband Strategy and Planning.

As VP of Marketing for World Wildlife Fund, he led the membership and travel programs, partner marketing and member services. During his tenure, he exceeded net income goals by 19% by increasing average gift size through improved targeting and new corporate partnerships. His focus on online fundraising, through the implementation of analytics platforms and driving SEM and SEO, grew the online supporter/donor file by more than 200%.

He started his career in continuity publishing with the Malmo, Sweden-based International Masters Publishers. Mark ultimately ran the Home & Hobby product family group and developed curriculum and served as an instructor for IMP’s DM Advanced course at the company’s training center in Marbella, Spain.

He serves as a Vice Chairperson of Utica College’s Board of Trustees, a member of the executive committee of the Board and Chairperson of the marketing and innovation committee.

Mark Pilipczuk’s Specialties:

General Management, P&L management, leadership, marketing strategy,direct response marketing, online marketing, marketing channel management, profit and loss management, strategic planning, budget and forecasting, new product development, market research, customer segmentation, test design, analysis, marketing platform development, leadership development, non-profit management

Mark Pilipczuk’s Experience

Vice President, Marketing Services

NeuStar

(Public Company; NSR; Telecommunications industry)

April 2009 — Present (8 months)
Vice Chairperson

Utica College Board of Trustees

(Educational Institution; Higher Education industry)

June 2007 — Present (2 years 6 months)
Chief Marketing Officer

kajeet

(Privately Held; Telecommunications industry)

October 2008 — April 2009 (7 months)
Managing Director

MAP Consulting LLC

(Marketing and Advertising industry)

August 2006 — October 2008 (2 years 3 months)

Marketing consultancy specializing in online and offline direct response marketing, with a focus on new customer acquisition. Our objective is to drive ROMI for our clients using classical direct response techniques and solid testing design and methodology.
Senior Vice President

AOL LLC

(Public Company; 10,001 or more employees; TWX; Internet industry)

October 2005 — October 2007 (2 years 1 month)

Responsible for managing acquisition, cross-sell and upsell marketing campaign development and delivery via online and offline marketing channels. Also responsible for product registration processses, landing pages and support portal development. Managed marketing database team including acquisition and productization of data to drive marketing ROI and improving RPM for online advertising efforts.
Trustee

Utica College Board of Trustees

(Educational Institution; Higher Education industry)

2004 — May 2007 (3 years )
Vice President, Marketing

World Wildlife Fund

(Non-Profit; Marketing and Advertising industry)

April 2004 — October 2005 (1 year 7 months)

Managed membership marketing for WWF, including online and offline marketing, partner marketing, travel marketing, member services and marketing analysis.
Vice President, Broadband Marketing

America Online Inc.

(Public Company; 10,001 or more employees; TWX; Marketing and Advertising industry)

1999 — 2004 (5 years )
Marketing Director

International Masters Publishers Inc.

(Privately Held; Marketing and Advertising industry)

1991 — 1998 (7 years )
Copywriter

Prodigy Services Company

(Marketing and Advertising industry)

1989 — 1991 (2 years )

Mark Pilipczuk’s Education

Pace University

MBA , Marketing, Product Marketing Management , 1989 — 1990

Activities and Societies:

Graduate Assistant, Institute of International Banking
Utica College

B.S. , Business Administration , September 1985 — December 1988

Activities and Societies:

Music director of WPNR, Business Law Tutor

Additional Information

Mark Pilipczuk’s Interests:

online and offline marketing, analytics, ROMI, customer acquisition, retention marketing, marketing databases, modeling, hypothesis and test development, customer lifetime value, CRM, email marketing, multivariate testing, registration marketing, technology management, P&L management, broadband technology, direct response marketing, guitar, golf, military history, music, radio