
Marketing / Creative Director and Designer
Greater Seattle Area

Marketing / Creative Director and Designer
Greater Seattle Area
Creative professional capable of providing conceptual thinking and creative executions. Experience working with a marketing team to provide business strategy.
Mark Palazzo is an expert in many creative and marketing disciplines:
Collateral literature/Brochures
Ad design
Direct mail
Logo design
Trade show graphics
Web design
Package design
Newsletters
Multimedia slide presentations
Exhibit design and coordination
Experienced in managing designers, copywriters, photographers, illustrators and print vendors in a deadline driven environment. Highly skilled in the latest computer applications such as Adobe Creative Suite 3 (CS3).
(Privately Held; Medical Devices industry)
2008 — 2009 (1 year )
EKOS® Corporation pioneered the development and the clinical application of microsonic technologies in medicine, introducing its first system for the treatment of vascular thrombosis in 2005. Today, interventional radiologists, cardiologists and vascular surgeons at leading institutions across the nation use EKOS MicroSonic™ Accelerated Thrombolysis to provide safer, faster and more complete dissolution of thrombus.
(Health, Wellness and Fitness industry)
November 2007 — May 2009 (1 year 7 months)
HealthForce is a single-source provider of workplace health solutions. An innovator in employee health management, HealthForce offers superior care to injured and ill employees, as well as designing and delivering workplace health services.
• Designs and manages company image, offering a distinct brand identity
• Produces and schedules monthly email campaigns creating a high degree of market awareness
• Designed an employee web-based health incentive program that increased client and employee participation
• Supports the Sales Department with proposals and marketing materials, increasing closure rates
• Manages tradeshow participation, creating market visibility and educated HealthForce customers
(Marketing and Advertising industry)
July 1993 — January 2009 (15 years 7 months)
Marketing and Graphic Design Company. Services include: Web Design, Package Design, Logo Design, Illustrations, Brochures, Newsletters, Book Design, Trade Show Graphics, Conceptual Product Design
(Marketing and Advertising industry)
August 2005 — November 2007 (2 years 4 months)
Whitecap grew customer sales, improved brand awareness and increased productivity through marketing, design and promotion solutions.
• Lead designer, producing high quality graphic design and market leadership for customers
• Managed a design staff that produced creative marketing materials for their clients
• Directed and coordinated photo shoots under the guidelines of company brand identity
• Oversaw quality of printing and delivery schedule; delivering materials on time
• Created and managed a new company website that increased customer leads and awareness
(Public Company; Medical Devices industry)
February 1995 — March 2004 (9 years 2 months)
Brand leader of a 35 million dollar osteoarthritis knee brace market
• Key influential member of an eight person marketing team, successful at multiple product launches
• Established and tracked advertising campaigns, supporting marketing objectives
• Managed tradeshow participation, creating market visibility and educating our customers
• Directed and coordinated photo shoots under the guidelines of company brand identity
• Organized, and implemented a print order process, reducing overall marketing expenses
• Provided specifications on all projects: paper, ink, quantity (international production experience)
Continuing Education , Managing Your In-House Creative Group , 2006 — 2007
The School of Visual Concepts offers training in marketing communications, design and web software, graphic design, advertising, art direction, copywriting and letterpress printing. All workshops and classes are taught by highly qualified working professionals who are also active learners, entrepreneurs and award-winning contributors in their fields.
AA , Visual Communications/Advertising Art , 1991 — 1993
The Business, Information Technologies and Creative Arts Division of Seattle Central Community College provides a rich array of classes, certificates and degrees in visual communications and information technology fields. Training is offered for careers in graphic design and illustration, programming, web design and web development.
Annual HOW Design Conference Series:
1999 thru 2007