
CEO at The Website Marketing Company - Heller Management Ltd
Truro, United Kingdom

CEO at The Website Marketing Company - Heller Management Ltd
Truro, United Kingdom
Merge profit and humanity with Thinking Managers, Search Engine Optimization (SEO) and Social Media Marketing (SMM).
SEO, SMM & online publishing
(Online Media industry)
March 2009 — Present (5 months)
See below.
(Privately Held; Media Production industry)
October 2008 — Present (10 months)
SEO and social media consultant for mpora.com
(Privately Held; 11-50 employees; Internet industry)
June 2007 — Present (2 years 2 months)
(Publishing industry)
June 2002 — Present (7 years 2 months)
CEO & Publisher of Edward de Bono and Robert Heller's newsletter, Letter To Thinking Managers and website, www.thinkingmanagers.com
(Online Media industry)
January 2001 — Present (8 years 7 months)
Bespoke SEO and online marketing.
Current long term partners include:
* Wordtracker (SEO's leading keyword research tool)
* Linking Matters
* Electric Word plc
* DotComGiftShop
* Small Luxury Hotels
* Factory Media Ltd
* Great Hotels Organisation
* 1up Search
* Yucca Media
(Online Media industry)
2001 — Present (8 years)
(Privately Held; 51-200 employees; Hospitality industry)
January 2002 — December 2006 (5 years)
Managed phenomenally successful SEO strategy of Great Hotels of the World's luxury hotel booking site www.ghotw.com. Still consult on new developments.
(Translation and Localization industry)
January 2000 — December 2000 (1 year)
Managed the launch of this translation and localisation agency. Designed and built the production systems and started to learn about SEO. Agency know sold to Ask.
(Publishing industry)
March 1999 — December 1999 (10 months)
Managed start-up of GolfClassic, a pan-European golf lifestyle magazine published in four different language editions.
(Publishing industry)
February 1998 — February 1999 (1 year 1 month)
* Onboard — Pan-European snowboarding magazine then published in English, French and German editions.
* Surf Europe — managed the launch of this pan-European surfing magazine published in English, German, French and Spanish editions.
(Non-Profit; Motion Pictures and Film industry)
May 1997 — November 1997 (7 months)
Sight & Sound is the British Film Institute's consumer magazine.
(Publishing industry)
January 1996 — March 1997 (1 year 3 months)
Freelanced as an editor, journalist and photographer whilst wandering about USA, France & Norway.
(Publishing industry)
September 1993 — December 1995 (2 years 4 months)
Responsibilities: profit and loss, budgeting, editorial, advertising, circulation, subscriptions, marketing and production. Projects included:
* XL — a men’s lifestyle magazine.
* Golf Buyer — consumer golf magazine.
* Cycling Today — a general-interest cycling magazine.
* What Mountain Bike? — conception and launch.
* Peak Performance — subs-only newsletter for athletes and coaches.
* World Travel Show — B2B brochure for the show (contract for Reed).
* At Home Show — B2B brochure for the show (contract for IPC).
(Publishing industry)
June 1990 — June 1993 (3 years 1 month)
Mountain Biker International & Bicycle magazines. Achieved most targets and record figures in all sales positions.
(Publishing industry)
November 1991 — November 1992 (1 year 1 month)
Mountain Biker International magazine.
BA (Hons) , Social Psychology with Cognitive Studies (Artificial Intelligence) , 1984 — 1987
Management, leadership, search marketing, search engine optimisation (SEO), social media marketing (SMM), online marketing, online publishing, education, mountain biking, surfing, snowboarding, skateboarding