Mark Krupinski

Current

Community Manager at Rasmussen College

Past

Community Manager at Global Travel International
Sales Manager at Global Travel International
Sales Manager at Online Vacation Center

Manager, Customer Service at Renaissance Cruises
Supervisor, Pre-Travel Services at Renaissance Cruises
Supervisor, Reservations at Renaissance Cruises
Supervisor, Group Sales at Carnival Cruise Lines

see less...

4 more...

Education

Florida State University

Connections

356 connections

Industry

Online Media

Websites

Mark Krupinski’s Summary

Accomplished Community Manager at all levels of social media development. Successfully assisted organizations evaluate, develop and redesign existing marketing models to satisfy client needs and exceed ROI expectations. Key stakeholders include marketing, call center operations, sales, support groups, and senior management.

Mark Krupinski’s Specialties:

Social Media, direct marketing, paid search campaigns, search engine marketing, performance management, revenue management, process improvement, social networking, marketing research, marketing segmentation, new product development, product lifestyle management, and data analysis.

Mark Krupinski’s Experience

Community Manager

Rasmussen College

(Educational Institution; Education Management industry)

May 2007 — Present (2 years 7 months)

- Essential in the cultivation and implementation of a company-wide social media strategy which included branding, policies and procedures, logistics and established reporting for leadership.
- Managed the development and implementation of a "homegrown" blogging platform for use by internal and external clients. Later customization included a company network of blogs, cross-posting functionality for all Users and comment / posting aggregation.
- Implemented the leveraging of multi Web 2.0 platforms into existing employee and faculty recruiting efforts.
- Responsible for streamlining company-wide rewards and recognition programs in addition to broadcasting into multiple online resources of the organization.
- Accountable for the development, maintenance, analytics and customization of both employee and student web portals.
- Accountable on all new and social media development.
Community Manager

Global Travel International

(Privately Held; 51-200 employees; Online Media industry)

October 2005 — May 2007 (1 year 8 months)

- Responsible for product lifestyle management of private label website including visual merchandising, site navigation, transaction processing, on site promotion management, and site analytics.
- Maximized top search engines, major PPC vendors, and other optimization technologies in a direct marketing environment.
- Directed interactive agency marketing and media campaigns to meet business performance objectives. Also developed and executed an online customer acquisition plan designed to maximize site traffic and sales demand.
- Implemented an online community for membership including various blogs, client forums, polling and interactive training programs.
- Directed creation of consumer website for new travel lead acquisition resulting in positive ROI and increased retention.
Sales Manager

Global Travel International

(Privately Held; 51-200 employees; Leisure, Travel & Tourism industry)

February 2003 — October 2005 (2 years 9 months)

- Accountable for Departmental Budget and Revenue Projections.
- Maximized GDS (e.g. Amadeus, Galileo) and Web based sales platforms to both increase gross sales by $275,000 overall and ensure segment commitments were achieved.
- Assisted travel organization to evaluate growing membership base and put into action logistics initiative to meet marketing segmentation of client base while maintaining scalability.
- Implemented solution based sales scripting for training, inbound, and outbound sales agents thereby increasing conversion rates by 4% and reservation stick rates by 15% in the first six months.
Sales Manager

Online Vacation Center

(Public Company; 51-200 employees; Leisure, Travel & Tourism industry)

November 2001 — February 2003 (1 year 4 months)

- Analyzed current marketing model and implemented both behavioral tactics and structured lead management to increase daily sales by $45,000.
- Decreased individual contact management databases by 25% through better call handling techniques and an endless referral system.
Manager, Customer Service

Renaissance Cruises

(Privately Held; 201-500 employees; Leisure, Travel & Tourism industry)

June 2000 — September 2001 (1 year 4 months)

- Coordinated efforts with Senior Team to revamp both internal and external procedures. These actions increased departmental productivity by 30% and decreased inquiry turnaround time from five days to two.
- Restructured monthly reporting to include department-specific customer service issues which led to a decrease of lost revenue by guaranteeing consistent handling of all issues.
Supervisor, Pre-Travel Services

Renaissance Cruises

(Privately Held; 201-500 employees; Leisure, Travel & Tourism industry)

November 1999 — June 2000 (8 months)

- Probed potential variables for lost revenue and implemented customized training courses for probationary employees, which led to an average of $2,000 savings per agent.
- Conceived and implemented formal employee performance review process and rewards and recognition for multiple departments.
Supervisor, Reservations

Renaissance Cruises

(Privately Held; 201-500 employees; Leisure, Travel & Tourism industry)

November 1998 — November 1999 (1 year 1 month)

- Coached a team of 10 Reservation Sales Agents accountable for $2.6 million in sales annually.
- Developed employee performance review system for the Sales Department.
- Created and directed the company’s first mentor program.
Supervisor, Group Sales

Carnival Cruise Lines

(Public Company; 1001-5000 employees; Leisure, Travel & Tourism industry)

July 1995 — November 1998 (3 years 5 months)

- Managed ongoing financial overview of call center and yield management operations.
- Identified an information gap to outside sales force and initiated a marketing program focused on distressed inventory which created a 10% increase in net revenue.