
Director of Marketing and Client Services
San Francisco Bay Area

Director of Marketing and Client Services
San Francisco Bay Area
A new media communications executive with deep experience in online media, engineering and high tech industries.17 years management and leadership experience in the successful execution and control of various aspects of complex technical and business projects, programs and processes varying in size from thousands of dollars up to $6.8 million USD. Senior-level executive at a wide range of companies, from start-ups to large multinational organizations.
(Privately Held; Internet industry)
December 2008 — Present (1 year )
DotNext works to develop new & innovative internet companies that change the way people use the internet.
Online and offline media strategy development and execution for brands owned by Dot Next Inc. All aspects of brand development, messaging and media development. Social media marketing and new media strategies. Responsible for developing and executing integrated marketing & communications strategies.
Oversight of all internal and external marketing channels to further develop the brand, drive traffic and create long term brand loyalty.
Client Services Director overseeing development of the client services group to address new media channels as well as create processes & structure for departmental growth.
(Marketing and Advertising industry)
December 2007 — Present (2 years )
Team Building, Leadership development and Coaching.
(Privately Held; 11-50 employees; Retail industry)
February 2005 — Present (4 years 10 months)
Owner of 20,000 Sq.Ft. Retail Store and Car Wash Businesses
(Privately Held; 1-10 employees; Real Estate industry)
November 2004 — Present (5 years 1 month)
Owner & Partner Real Estate & Properties
(Broadcast Media industry)
June 2008 — January 2009 (8 months)
I hosted a New Media radio show on KSRO that was designed for the listener, to understand how they can surf the internet to save money, time and get better connected.
Most people know the internet is powerful but aren’t sure how to harness that power to better help them in their businesses and lives.
Topics included;
Web 2.O and Social Media
Mobile internet via cellphones
Blogging and Microblogging
SEO and SEM - Getting Website Traffic
Converting Website Traffic
Email Marketing Campaigns
(Internet industry)
September 2005 — December 2008 (3 years 4 months)
Director of Online Marketing for a startup Internet marketing, media and advertising company.;
Development of a Specialized Internet Marketing System to gain relevancy, authority and ranking for search engine marketing campaigns. I personally developed this program utilizing long-tail keywords and used it with several clients and the results were astonishing. Increased traffic to the sites anywhere from 25% up to 100%+.
Developed and implemented overall website and marketing campaigns based on the client’s online and offline business and marketing objectives to create a seamless campaign that operates within the parameters of their current website and integrated online new media properties. Clients included Wineries, Attorneys, Radio Stations and Multiple - Product based companies.
Development of full media Ad campaigns including; Organic, PPC and traditional media buys (Radio and Television) and packages to broaden campaign effectiveness and reach.
(Oil & Energy industry)
January 2004 — September 2005 (1 year 9 months)
Operations Manager for multi-faceted business (approximately $25 million gross per year) in the retail sales, convenience and Oil and Gas industry with sites throughout the bay area. Saved the company in excess of $2 million through operational efficiencies and cost savings.
Duties included all aspects of infrastructural growth;
P & L review, analysis and strategy development with President and Vice President
Assess, develop and implement strategies for expansion of businesses and brands
Oversaw IT infrastructure development to support operations, growth and reduce costs which enabled an operational hub to collect all sales data
Consistently reviewed vendor structure to ensure increased profitability, quality, contract management and supply strategy development.
(Public Company; 10,001 or more employees; A; Telecommunications industry)
October 2001 — January 2004 (2 years 4 months)
Led projects across several business groups to support the development of New Product Introductions for the Testing and Measurement Component Worldwide Markets.
Led cross-functional teams from Engineering through Assembly and Test groups to complete phases of New Product Introductions for Cutting Edge Test and Measurement Equipment.
Led an international team to re-design the Supply Chain between Southeast Asia and the United States to enable additional products to be developed and sourced in Southeast Asia.
(Public Company; A; Telecommunications industry)
2000 — October 2001 (1 year )
Execution & implementation of Inventory and Supplier Management programs resulted in cost savings of 1.2 million USD over 1 ½ year period.
Selected as a change management leader to analyze existing processes and resultantly design and implement new process improvements to allow successful completion of project phases. Allowed the department to revolutionize business processes and enhance productivity for complex mechanical electronics components resulting in 95% on time deliveries with minimal defects and reducing turn around times from 12-15 days to 10 days over a 6-month period.
(Privately Held; Mechanical or Industrial Engineering industry)
1997 — 2000 (3 years )
M.B.A. , Business Management , 1999 — 2001
B.S. , Engineering