Mark Robert Johnson

Mark Robert Johnson

Marketing & Communications | Architectural Sales | Digital & Social Media

Austin, Texas Area
Building Materials

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Mark Robert Johnson's Overview

  • Consulting Solutions - Austin, Texas
  • Ann Arbor SPARK - Michigan Business Incubator

500+ connections


Mark Robert Johnson's Summary

- Innovative marketer for B2B and leading consumer brands.
- Recognized leader in the building and interior products industry.
- Adept at best practices for social, digital and print media, including SEO.

- 8 years in multi-state sales territory management for commercial and residential products.
- Extensive background in reaching the architecture and design community to increase brand awareness, drive product specifications and increase sales.
- Experienced in calling on design and engineering AEC firms, converting product specs, delivering CEU courses, trade relations with associations, and sales enablement.

SOCIAL and DIGITAL MEDIA: Developed strategy and executed projects for major brands and small companies across social media channels, including:
– Disney
– Formica Group
– Armstrong World Industries
– KraftMaid Cabinetry
– Behr Paint
– Green Builder Media
– ARUP Engineering
– AEC Daily
– Poggenpohl Cabinetry

Mark Robert Johnson's Experience

Marketing Consultant

August 2011Present (3 years 2 months) Austin, Texas provides consulting services for social media, digital media, marketing communications, education and architectural sales. Mark Johnson's clients include major brands as well as small companies. Mark can be reached at

- Built and managed social media communities for clients using multiple social platforms: Twitter, Facebook, LinkedIn, Pinterest, SlideShare, Google+, Instagram and Hootsuite, including crowd-sourcing techniques such as Twitter chats and tweet-ups.

- Received a Be2Award at London Social Media Week by pioneering social media best practices and events for Formica Group at the International Builder Show (IBS) and Kitchen & Bath Industry Show (KBIS).

- Created over 20 social media tutorials on viewed over 310,000 times. Featured in the SlideShare blog and homepage.

- Social media projects featured in Mashable Business and published in three books in 2013; "Business to Business Marketing Management", "Present Yourself" and “Pinfluence."

Advisory Board Chairman

Architectural Research Associates

Partnership; 1-10 employees; Market Research industry

January 2009Present (5 years 9 months)

- Provide direction and review for research studies to guide building product manufacturers (BPM's). This extensive research helps BPM's reach architects, designers and specifiers to increase brand awareness, product knowledge and drive sales of building products.

Board of Directors

Social Media Club Austin

Nonprofit; 11-50 employees; Marketing and Advertising industry

June 2014Present (4 months) Austin, Texas

Social Media Club (SMC) is a not-for-profit membership association for the Social Media industry organized for the purpose of promoting media literacy, sharing knowledge, and promoting industry standards. SMC has a global presence in 300+ cities and reaches in excess of 500,000 people around the globe.

Senior Digital Communications Manager

PRISM - Public Relations & International Sports Marketing

Privately Held; 51-200 employees; Marketing and Advertising industry

December 2012July 2013 (8 months) Dearborn, Michigan

- Increased site visitors to 12,000 per day while managing the website for Ford Motor Company.

- Created timely content throughout the website by curating and publishing articles to promote Ford’s Investor Relations, New Vehicles, People & Careers, Community Involvement, Heritage and News Center.

- Ensured critical deadlines were met while collaborating with IT and external agencies to launch the Ford Annual Report and Sustainability Report.

Note: PRISM and TEAM DETROIT are part of the WPP worldwide group of advertising and PR agencies.

National Director of Social and Virtual Media

Consultant for Green Builder Media

Privately Held; 11-50 employees; Publishing industry

December 2011December 2012 (1 year 1 month) Ann Arbor, Michigan

- Built brand awareness at major trade shows by orchestrating social media efforts to grow relationships with builders, architects and remodelers through Twitter, Facebook, Pinterest, SlideShare and Google+.

- Created campaign for a 2 million-visits-per-year exhibit at Disney’s Epcot Theme Park by authoring the ‘Vision House’ social media strategy to educate consumers about sustainable products and lifestyle ideas.

Director, Architect Relations & Education

Masco Retail Cabinet Group

Public Company; 1001-5000 employees; MAS; Building Materials industry

May 2010August 2011 (1 year 4 months) Ann Arbor, Michigan

- Increased brand awareness and dealer sales by managing marketing, channel development, sponsorships, trade relations and social media initiatives to reach architects and designers.

- Delivered over 90 presentations per year plus designer, blogger and social media events by organizing expo education projects at major trade shows including AIA, KBIS, IBS and AIBD.

- Achieved over 2,000,000 product downloads while directing CAD model development for the Google 3D Warehouse, the largest manufacturer collection of 3D products in the world.

Director of Sales and Marketing Education

Masco Retail Cabinet Group

Public Company; 1001-5000 employees; MAS; Building Materials industry

May 2009May 2010 (1 year 1 month) Cleveland, Ohio

- Increased customer knowledge through sales enablement, selling skills and CAD development while overseeing the KraftMaid Learning Center, staff of 4, and budget of $1.2 million.

- Introduced new products, sustainable design features, and Universal Design (accessibility for all ages) to the industry as trade relations leader for continuing education.

- Guided design industry adoption of Google SketchUp and 20-20 Software while leading the education and training department.

Senior Manager, Architecture and Design Marketing

Whirlpool Corporation

Public Company; 10,001+ employees; WHR; Consumer Goods industry

May 2003October 2008 (5 years 6 months) Benton Harbor, Michigan Area

- Captured project specifications and drove new sales from the architect and design community by managing a marketing team and budget of $2 million.

- Built brand loyalty for Jenn-Air, KitchenAid and Whirlpool products by coordinating channel development for the residential design industry.

- Achieved over 310,000 product downloads by directing 3D CAD model development, a groundbreaking collaboration with Google.

- Received the ‘Best of Show’ award at the Pacific Coast Builder Conference by conceptualizing and manning the ‘Whirlpool Sustainable Kitchen,’ an interactive display kitchen for national trade shows.

- Showcased new appliance releases to over 200,000 consumers by collaborating with universities on ten sustainable demonstration homes at two Department of Energy Solar Decathlons,.

- Won the National AIA Education Award from American Institute of Architects by conceiving the world’s first video podcast courses for the iPod and iPhone, a groundbreaking collaboration with Apple.

Assistant Regional Sales Manager

CertainTeed Corporation

Privately Held; 5001-10,000 employees; Building Materials industry

March 2002May 2003 (1 year 3 months) Raleigh-Durham, North Carolina Area

- Coached and managed 10 territory sales managers covering 7 states for the Residential and Commercial Roofing Group.

- Traveled 4 days a week to train company sales reps, call on distributors and contractor customers. Organized numerous trade shows, customer events and regional sales meetings.

- Developed 'Calling on Architects' course and trained over 100 sales reps from CertainTeed’s Siding, Roofing and Insulation Sales Organizations to grow specification driven architectural sales.

Director, Building Solutions Marketing

CertainTeed Corporation

Privately Held; 5001-10,000 employees; Building Materials industry

October 1996March 2002 (5 years 6 months) Greater Philadelphia Area

- Successfully managed a $1.6 million budget while supervising a marketing team of five employees.

- Generated over $100 million in new sales by implementing builder, architect, and remodeler channel marketing programs across five divisions for roofing, siding, windows, insulation and foundation products.

- Created long-term customer loyalty to CertainTeed products from the residential and commercial construction industry by inventing value-added marketing programs. Click to see Website

- Supported expansive year-over-year growth of the B2B customer base by developing extensive marketing materials for field sales and distributors.

- Reshaped separate field sales organizations into a companywide collaborative network for Building Solutions© by creating 30 field sales teams, coordinating daily and delivering training at national sales meetings.

Territory Sales Manager

CertainTeed Corporation

Privately Held; 5001-10,000 employees; Building Materials industry

July 1989October 1996 (7 years 4 months) Seattle, WA and St. Louis, MO

- Increased year-over-year sales in multi-state regions by 105% to 115% for seven consecutive years.

- Developed “Calling on Architects” course and trained CertainTeed’s Siding, Roofing and Insulation Sales Organizations to drive product specification-based sales.

- Converted project specifications to grow sales by calling on architectural and engineering firms.

- Served the CertainTeed Commercial and Industrial Insulation Group from 1989-2003 – Territory: Oregon, Washington and Alaska.

- Served the Residential Insulation Group from 2003-2006 – Territory: Missouri and Illinois

Mark Robert Johnson's Education

Washington University in St. Louis

Master of Business Administration (MBA), Business Administration and Management, General

Activities and Societies: Business & Government Study Trip (Washington D.C.). International Business Study Trip (Japan, Hong Kong, China)

University of California, Los Angeles

MA, Architecture & Urban Planning

Activities and Societies: Paris Opera House Design Competition. Pershing Square Design Competition (3rd Place Winner)

Washington University in St. Louis

BA, Architecture

Activities and Societies: Washington U. Civic Chorus, Volunteer at Missouri Botanical Gardens

Consulting Solutions - Austin, Texas

Internet and Mobile Development Business Optimization Specialist, Digital Communication and Media/Multimedia


Program includes training in HTML, CSS, JavaScript, jQuery and MySQL Database; Adobe Photoshop and Dreamweaver; Business Site, E-Commerce and Blog creation; Mobile Web Compatibility, SEO and Online Marketing; Social Media and Networking for Business. Completion in Oct, 2014.

Ann Arbor SPARK - Michigan Business Incubator

Entrepreneur Boot Camp Graduate

Activities and Societies: Boot Camp Team Member - Developed and executed the social media strategy for The Searchlite, an Ann Arbor based early stage startup:

Mark Robert Johnson's Certifications

  • California Licensed Architect

    • California Board of Architectural Examiners
  • Fellow, American Institute of Architects (FAIA)

    • American Institute of Architects
  • Professional Building Designer

    • American Institute of Building Design (AIBD)
  • Certified Kitchen Designer (CKD)

    • National Kitchen & Bath Association (NKBA)

Mark Robert Johnson's Honors and Awards

  • 2013 - Best Social Media Learning and Education Project

    Be2Award - Social Media Week, London
    • September 2013 - The best education/learning or charity project looks at specific projects which have deployed social media as part of their communication strategy. The nomination: "Mark Johnson continues to develop breakthrough social media marketing ideas and share them with the AEC industry through new presentations at His approach of using multiple social networks in tandem, experimenting, measuring and then reporting the results for the benefit of the industry is an important contribution to the AEC profession."

  • 2012 - Best Social Media PR/Marketing Campaign

    Be2Award - Social Media Week, London
    • September 2012 - The Be2Awards "Best AEC PR/Marketing Campaign" recognizes the consultancy and/or in-house team which has deployed social media tools and techniques really effectively as part of their campaign work. The nomination: "The pioneering social media marketing initiatives Mark completed in 2012 for Formica Group, a global brand in the AEC Industry. His work and collaboration is documented in the presentation 'Social Media Marketing for the AEC Industry' at This case study will be featured in Business to Business Marketing Management: A Global Perspective, a college textbook 
by Jim Blythe and Alan Zimmerman, 
to be released in early 2013. Mark is on the forefront in using social media and internet marketing for the AEC sector."

  • 2012 - Best Social Media Learning and Education Project

    Be2Award - Social Media Week, London
    • September 2012 - The Be2Awards 'Best Education and Learning Project' recognizes a specific project which has deployed social media as part of it's communication strategy. The nomination: "Mark's presentations on SlideShare leverage his years of experience as a designer and marketer to present informative and inspiring case studies and how-to lessons. Void of hype or speculation, Mark provides real world examples of social media at work. Many of his presentations are replicable; they serve as reproducable plans for the AEC professional who desires to maximize online time and effort."

Mark Robert Johnson's Volunteer Experience & Causes

  • Volunteer Experience

    • Social Media Marketing - Instructor at Economic Growth Business Incubator (EGBI) - Austin, TX

      • Education
      May 2014 present (5 months)

      EGBI provides emerging and existing businesses led primarily by historically economically disadvantaged community members of the Greater Austin area the tools to establish and grow their business through education, business plan assistance, and consulting. EGBI's focus is the creation and nurture of enterprises that become a vital part of the community and make an impact to the local economy as a whole.

    • Manager for Twitter account - Austin chapter, American Management Association.

      Austin AMA
      June 2014 present (4 months)

      The AMA is committed to bringing new business, networking and educational opportunities to both members and non-members. Learn more at

Mark Robert Johnson's Skills & Expertise

  1. Marketing Strategy
  2. New Business Development
  3. Brand Development
  4. Continuing Education
  5. Trade Shows
  6. Social Media Marketing
  7. Product Marketing
  8. Business Strategy
  9. Digital Media
  10. Public Speaking
  11. Sales
  12. Architecture
  13. Marketing
  14. B2B
  15. Advertising
  16. Technology Trends
  17. Strategy
  18. Trade Marketing
  19. Leadership
  20. Market Research
  21. Blogging
  22. Sustainable Design
  23. Product Management
  24. Public Relations
  25. Product Evangelism
  26. Social Media
  27. Residential Design
  28. Campaigns
  29. Marketing Communications
  30. Product Development
  31. Sustainability
  32. Architectural Design
  33. Management
  34. Construction
  35. CAD
  36. Blogger Outreach
  37. Green Building
  38. Online Marketing
  39. Budgets
  40. Program Management
  41. Training
  42. Brand Management
  43. Integrated Marketing
  44. Campaign Execution
  45. Marketing Management
  46. B2B Marketing
  47. Analytics
  48. Competitive Strategy
  49. Blogger
  50. Digital Marketing

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Mark Robert Johnson's Projects

Mark Robert Johnson's Additional Information


Architecture and Design | Social Media Marketing | Digital Media | Public Speaking and Teaching | New Technologies | SEO | Photography | Music

Groups and Associations:

American Marketing Association (AMA), Social Media Club Austin (SMCA), American Institute of Architects (AIA), National Kitchen & Bath Association (NKBA), American Institute of Building Design (AIBD)

Honors and Awards:

2009 - AIA Award for Excellence in Continuing Education - American Institute of Architects
2007 - AIBD Honor Award of Excellence, Custom Luxury Home - American Residential Design Awards (ARDA)
2007 - Designers Choice Award - American Residential Design Awards (ARDA)

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