Mark Leonard

Current

• Owner at Mark Leonard Imaging
• Director of Communications at Arrowhead Christian Academy

Past

• Director of Marketing at God's Kids
• Executive Assistant at California Housing Foundation
• Freelance Writer at Los Angeles Newspaper Group

• Director of Music at Ontario Christian High School
• Director of Bands at Sierra Vista High School

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Education

• California State University-San Bernardino - College of Business and Public Administration
• The University of North Dakota
• EGF High School

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Recommended

4 people have recommended Mark

Connections

157 connections

Industry

Non-Profit Organization Management

Mark Leonard’s Summary

I've run music programs in public and private schools, worked as a freelance writer for Southern California newspapers, and spent two years in non-profit organizations. In each of these environments I've adapted, thrived, and loved the work.

I am strongest when I'm leading a team of people with unique skills to accomplish a larger goal. My teaching experience plays a big part in this area for me. The time that I spent directing students toward a musical goal larger than anything we could accomplish on our own truly strengthened my leadership chops.

I love to write, and I really enjoy public speaking opportunities. It's through writing and speaking that I feel most confident in communicating a message. The time that I spent writing for newspapers and speaking for God's Kids solidified these skills for me.

Though I'm not formally trained in marketing, my time as the Marketing Director for God's Kids has given me an education by fire. I've learned to use traditional media like print, radio, and direct mail in coordination with the evolving media of the internet - websites, social media, blogs, and podcasts. It's an exciting world for organizations who want to build a relationship with their stakeholders, and I'm eager to be part of it.

Mark Leonard’s Specialties:

Website Development
Internet Marketing
Non-profits
Journalism
Freelance writing
Public Speaking
Teaching music, history, literature
Coaching basketball, tennis
Music performance, conducting, teaching

Mark Leonard’s Experience

• Owner

  Mark Leonard Imaging

  (Photography industry)

  August 2008 — Present (1 year 4 months)

  Lifestyle photojournalism for families, children, senior portraits, engagement sessions, and weddings.

• Director of Communications

  Arrowhead Christian Academy

  (Education Management industry)

  March 2008 — Present (1 year 9 months)

• Director of Marketing

  God's Kids

  (Non-Profit; 1-10 employees; Religious Institutions industry)

  June 2006 — February 2008 (1 year 9 months)

  Responsible for planning and executing marketing strategies as well as the development and production of all print marketing materials, written copy, website development, radio marketing, email marketing, and internet marketing.
  
  - Achieved 134% of personal development goal in 2007
  - Increased the mailing list by 41%
  - Increased the e-mailing list by 88%
  - Managed the development of a new website
  - Increased the number of website visits by 29% in 2007
  - Executed 13 radio campaigns
  - Created the ministry's first forums and blogs
  - Established a ministry presence in social media outlets

• Executive Assistant

  California Housing Foundation

  (Non-Profit; 1-10 employees; Mental Health Care industry)

  February 2006 — June 2006 (5 months)

  Responsible for administering a grant program, preparing board materials, writing board minutes, writing and publishing the newsletter, and assisting the Executive Director.

• Freelance Writer

  Los Angeles Newspaper Group

  (Privately Held; 1001-5000 employees; Newspapers industry)

  June 2005 — January 2006 (8 months)

• Director of Music

  Ontario Christian High School

  (Non-Profit; 51-200 employees; Primary/Secondary Education industry)

  2003 — 2005 (2 years )

  Directed three choirs, concert band, and jazz ensemble. Also taught two music appreciation courses, one of which I wrote the proposal for state accreditation.
  
  - Increased student participation in the choir program by 92%
  - Started an extra-curricular jazz ensemble
  - Strengthened minimum performance standards for Concert Band students
  - Started an extra-curricular auditioned women's choir
  - Added a second Music Appreciation course
  - Started a parent boosters/volunteer club
  - Created and wrote a quarterly music department newsletter
  - Began an annual Music Awards dinner

• Director of Bands

  Sierra Vista High School

  (Educational Institution; 51-200 employees; Primary/Secondary Education industry)

  August 2002 — June 2003 (11 months)

  Directed Concert Band, Wind Ensemble, Marching Band, Mariachi Band, Percussion Ensemble, and Jazz Ensemble. Responsible for five staff members, and directed a parent boosters organization.

Mark Leonard’s Education

• California State University-San Bernardino - College of Business and Public Administration

  MBA , Marketing , 2008 — 2010 (expected)

• The University of North Dakota

  1997 — 2001

  - Graduated Summa Cum Laude
  - University of North Dakota Outstanding Achievement in Music Education Award
  - Music Teachers National Association Student Achievement Award
  - Presser Scholar

• EGF High School

  1993 — 1997

Additional Information

Mark Leonard’s Interests:

photography, books, music, education, tennis, basketball, golf, writing

Mark Leonard’s Groups:

American Marketing Association

•    eMarketing Association Network
•    SoCal AMA
•    Professional Photography
•    University of North Dakota Alumni
•    Photography Professionals
•    American Marketing Association - Inland Empire (AMA - IE)

Mark Leonard’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch