Mark Jansen, MBA

Consulted for a variety of clients independently, including universities, high schools, public institutions, publishing firms, public relations firms and advertising agencies. Advised and produced marketing and media plans targeting the 18-34 year old educated market. I have consulted for a number of for profit and non-for-profit clients: Sallie Mae - Was employed to execute a national program targeting college students who needed financial aid. Employed campus postering, media board placement, college newspapers, college web sites, promotional mouse pads and college-targeted radio. $150,000 was spent on the media placement campaign and did not include the cost of the creative or materials.; St. John’s University of New York - Developed a new student recruitment advertising campaign targeting all high schools and junior colleges; Matthews Media Group in targeting graduating medical doctors for employment; METRA Rail Service in handling all their marketing initiatives and campaigns promoting youth oriented ridership; INcard.com and INsider magazine in establishing national and regional sponsors for their youth discount card and publishing network; United Airlines in designing and constructing a multimedia presentation promoting their new international flight amenities; MediaMix Marketing, Inc. in promoting and executing the national Baywatch Search for new talent. This national talent show event was executed in twenty-five metropolitan markets on college campuses. Extensive time was invested in the organization of each event and included the execution of all marketing, public relations and advertising to promote attendance at each event. Local and national print, radio and television advertising were employed in promoting these events.; INsider Concert Series - Produced and marketed five national college music tours with 75 performances each on college campuses nationwide sponsored by Mystic Ice-T, Jensen Car Stereo and Musicland/SamGoody.

Mark Jansen, MBA’s Specialties:

Film output, 4-color Process, Pre-Press, Storyboarding, Media Planning/Placement, New Business Development, Research Design/Execution, Project Managment, Brand/New Business Development, Advertising, Segmentation, Focus Groups, Loyalty Programs, CRM, Web Analytics and Web-based Technologies.

FOR MORE INFORMATION AND ENDORSEMENTS: please visit my Naymz Profile at http://www.naymz.com/search/mark/jansen/2270588.

Mark Jansen, MBA’s Experience

President & Publisher

Jansen MC Inc. dba INsidermag.net, College Age and Michiana Press

(Publishing industry)

January 2008 — Present (2 years )

Publish INsidermag.net, College Age and Michiana Press
Account Executive

Twistcom.com

(Publishing industry)

2004 — 2007 (3 years )
President

INprint and Web Design

(Printing industry)

2000 — July 2004 (4 years )

Produced marketing and advertising materials, including b-cards, fliers, envelopes, letterheads, invoices, brochures, press-kit folders and websites for clients.
Publisher

INsider Magazine

(Publishing industry)

April 1984 — July 2004 (20 years 4 months)

Managed all sales (12 full time agents at main office), 6 full time production staff, 4 full time editorial staff, 5 regional offices and a rep/editorial staff of over 200 people. There were over 25 individualized editions of INsider Magazine with one million magazines distributed monthly nine times per year.
CEO & President

College Marketing Bureau, Inc.

(Marketing and Advertising industry)

April 1984 — July 2004 (20 years 4 months)

Focused on advertising and marketing to the educated 18-34-year-old age group. Also publisher of INsider Magazine... 1 million copies distributed internationally nine times per year. Company was previously owned by the Satellite College Network, Innate Graphics and then Michiana Enterprises.
Recruiter / Agent

Aquent

(Privately Held; Staffing and Recruiting industry)

1999 — 2000 (1 year )

Placed and recruited programmers and web professionals.
Vice President

SCN National Yellow Pages Inc.

(Marketing and Advertising industry)

1988 — 1991 (3 years )

Strategized, designed and placed clients' yellow page ads nationwide.
Publisher

Trojan Blade Magazine at USC

(Publishing industry)

April 1984 — June 1990 (6 years 3 months)

Renamed to INsider Magazine in 1990.
Publisher

28th Street Magazine at USC

(Publishing industry)

January 1985 — May 1989 (4 years 5 months)

Formerly called Row Street Journal. Fraternity and Sorority Publication for USC.

Mark Jansen, MBA’s Education

Almeda College

MBA , Masters of Business Administration , 2001 — 2003
University of Southern California

BS , Economics / Political Science , 1982 — 1986

Activities and Societies:

President of Tau Kappa Epsilon Fraternity - Beta Sigma Chapter, VP of Trojan Knights, Member of the Order of Omega, VP of the Interfraternity Council, Captain of the USC Ice Hockey Team and Founder & Publisher of 28th Street & Trojan Blade Magazines.
New Trier High School

1978 — 1982

Activities and Societies:

Ice Hockey, Tennis, Symphony Orchestra and WNTH Radio Station
Central Junior High School

1976 — 1978

Activities and Societies:

Yearbook Photographer
North School Grade School

Additional Information

Mark Jansen, MBA’s Websites:

My Company & Portfolio

Mark Jansen, MBA’s Interests:

I am an avid reader of fictional and self improvement oriented books. I am also a participant in the following activities: • Camping, Snow and Water Skiing, Scubadiving, Mountain Biking and Piano.

Mark Jansen, MBA’s Groups:

• YPPA Trained and Association Member since 1989
• BPA Member since 1991
• Scoutmaster and then Assistant Scoutmaster of Boy Scout Troop 23 • Glencoe, IL from 1995 - 2004
• Active Member - Association of Internet Professionals from 1999 - 2004
• Active Member - National Association of College Bookstores from 2000 - 2004
• Active Member - CIO Leadership Advisory Panel from 2001 - 2004
• Active Member - Ryze Business Networking Organization from 2002 - 2004