Mark Himmelsbach

Current

Vice President, Digital Strategy at BBDO

Past

Vice President, Director, Activation at PHD Media
Vice President, Associate Director, Emerging Media Strategy and Innovation at PHD Media
Management Resident at Omnicom Group

Corporate Development MBA intern at KaBOOM!
Associate, Analyst, and Research Assistant at ICF International

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Education

Northwestern University - Kellogg School of Management
Georgetown University

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Mark Himmelsbach’s Summary

Marketing and communications professional with experience in developing multi-discipline communication strategies, leading cross-functional teams, and enhancing for-profit and non-profit organizations.

Mark Himmelsbach’s Specialties:

Digital Strategy, Emerging Technology, Account Planning, Media and Communication Planning, Philanthropy, Strategic and Management Consulting

Mark Himmelsbach’s Experience

Vice President, Digital Strategy

BBDO

(Public Company; OMC; Marketing and Advertising industry)

October 2009 — Present (2 months)
Vice President, Director, Activation

PHD Media

(Privately Held; Marketing and Advertising industry)

June 2009 — November 2009 (6 months)

Incorporate Emerging Media division within newly-formed Activation Group in order to integrate emerging media strategies, content partnerships, and branded entertainment into the media planning process.

Client experience in a variety of categories:
- Entertainment (HBO, Discovery Channel, Travel Channel, BBC America)
- Packaged Goods (Jennie-O Turkey Store, Hormel)
- Consumer Products (Starbucks, New Balance, Glidden Paint, Timex, Bissell)
- Travel (Hyatt, Enterprise Rent-A-Car)
- Finance (Charles Schwab)
- Social Responsibility (American Legacy Foundation Truth teen anti-smoking and EX adult smoking cessation programs)
Vice President, Associate Director, Emerging Media Strategy and Innovation

PHD Media

(Privately Held; Marketing and Advertising industry)

March 2008 — June 2009 (1 year 4 months)

Creating and growing new division within PHD to infuse emerging media strategies and tactics into the media planning process.

- Interface with clients to determine the most efficient and effective method of reaching consumers with emerging media.
- Develop strategies, recommend appropriate tactics, and execute projects for clients on mobile devices, social media platforms, location-based services, and within casual and console video games.
- Evaluate new technologies to understand how they integrate and complement more traditional media platforms.
- Work with Account Planning group to understand how businesses, brands, and consumers are using new technologies in their daily lives.
- Develop "Immersion Days" to allow clients and internal teams to gain first-hand experience in gaming, social media, mobile technology, user-generated media, and word of mouth.

Clients include Charles Schwab, HBO, Discovery Communications, Jennie-O, Hormel, 24 Hour Fitness, Hyatt, and New Balance.
Management Resident

Omnicom Group

(Public Company; 10,001 or more employees; OMC; Marketing and Advertising industry)

July 2007 — March 2008 (9 months)

Corporate management development program across multiple marketing communication disciplines.

PHD
Associate Director, Account Planning

- Research and develop business, brand, and consumer insights as part of the strategic planning process.
- Use PHD's proprietary strategic framework (ETNA) to create media plans for potential and current clients including Chrysler, HBO, Discovery Communications, and Charles Schwab.

Organic, Inc
Manager, Strategy

- Devise digital advertising strategies for Bank of America national cross-channel campaigns and Martha Stewart Omnimedia online products.
- Advise clients and internal teams on interactive best practices and examples of cross-channel integrations.
Corporate Development MBA intern

KaBOOM!

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

June 2006 — August 2006 (3 months)

KaBOOM! envisions a safe and fun place to play within walking distance of every child in North America.

MBA Summer internship in marketing and philanthropy focusing on Operation Playground; an initiative to build 100 playgrounds in Louisiana and Mississippi to boost the post-hurricane rebuilding and community development effort.
Associate, Analyst, and Research Assistant

ICF International

(Public Company; 1001-5000 employees; ICFI; Management Consulting industry)

July 2000 — July 2005 (5 years 1 month)

Management consultant working primarily in the federal government sector. Promoted to Analyst in 2002 and Associate in 2003.

Led cross-functional teams through multiple engagements, including strategic planning, process analysis, training development and delivery, and community development.

Sample clients: US Secret Service, Department of Justice, Federal Election Commission, Environmental Protection Agency, FEMA, and Department of Housing and Urban Development.

Mark Himmelsbach’s Education

Northwestern University - Kellogg School of Management

MBA , Marketing, Management, Entrepreneurship , 2005 — 2007

Activities and Societies:

2006 Net Impact Conference Design Team - Career Fair & Expo Chair - responsible for guiding 2000+ participants through national conference; Kellogg Student Administration - initiated school-wide Kellogg Greening Initiative; Special K! - produced variety of 5-25 minute videos for annual musical revue
Georgetown University

BA , Government, Economics, Art History , 1996 — 2000

Study abroad: Quito, Ecuador in 1998

Activities and Societies:

Editor in Chief of The Georgetown Independent; Chairman of the Board, The Students of Georgetown, Inc. ("The Corp")

Additional Information

Mark Himmelsbach’s Websites:

Mark Himmelsbach’s Groups:

Advisory Board, Journey for Children - nonprofit dedicated to enhancing children's health in developing countries through medical missions and information aid

Board of Directors (former, ex-officio), Center for Economic Progress - nonprofit working to enhance the economic lives of low-income Americans