
Online Marketing Professional
Greater Atlanta Area

Online Marketing Professional
Greater Atlanta Area
Experienced Online Marketing professional. Over ten years experience in online marketing via multiple channels. Five years experience in email and social marketing. Six Sigma yellow belt certification in streamlining and improving marketing production times. Technical and design experience in both web and interactive.
Website Management, Email Marketing, Online Marketing, Six Sigma Process Improvement, Graphic Design, Marketing Project Management
(Public Company; NCR; Information Technology and Services industry)
February 2009 — Present (1 year )
Online marketing and design. Responsible for creating multi-channel online marketing campaigns to assist in lead-generation. Also responsible for technical expertise in WordPress and various coding environments.
(Marketing and Advertising industry)
January 2009 — February 2009 (2 months)
Manage all email marketing campaigns for Thought Transformation Inc. Anaylize reports and make improvements to continuing campaigns to increase subscriptions and sales.
(Financial Services industry)
August 2000 — January 2009 (8 years 6 months)
Pioneered and managed e-mail marketing program, maintained and managed all of CheckFree’s websites and micro-sites. Implemented Six Sigma processes in relation to marketing programs.
- Pioneer an event triggered email marketing program to facilitate online banking and bill payment adoption
- Build and improve company websites utilizing various technologies to improve usability and search results
- Manage email marketing for corporate marketing
- Liaison for new business units entering email marketing
- Build product and business unit micro-sites increasing awareness
- Develop internal e-mail communication process and documentation tools using Six Sigma, reducing rework and iteration up to 50 percent
- Develop online brochure program for tradeshows decreasing the cost of printing
- Build product prototypes from wireframe
- Provide guidance on product prototype interface design and user interaction
- Develop various marketing materials related to promotionals and tradeshows
(Transportation/Trucking/Railroad industry)
1997 — 2000 (3 years )
Managed internal video production including human resource videos, educational and training videos and consumer facing promotions. Provided B-roll footage for local production houses and television stations.
- Concept and edit all video productions
- Create motion graphics
- Shot stock footage for production in MARTA system
- Managed audio and visual systems for the corporate boardroom and executive offices
- Managed the production of all internal video
Video Produciton , Minor Interactive Media , 1992 — 1996
- CheckFree Most Valuable Associate award
- Outstanding service award in 2004