VP Digital Media at Business to Business Facilitation Company
Toronto, Canada Area
- Current
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- VP Digital Media at Achilles Media Ltd.
- Past
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- Programmes Manager at Canadian Film Centre
- CEO at methodgroup
- Senior Producer at Avenue A | Razorfish
- Education
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- University of Toronto - Ontario Institute for Studies in Education
- Sheridan College
- The University of Western Ontario
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Mark Greenspan’s Summary
PROFILE
10 years of international digital media start-up experience in senior business development and producing roles.
Connected to an international network of leading industry professionals
World-class expert in designing and facilitating digital media conferences, programs, workshops and sales presentations.
BUSINESS DEVELOPMENT EXPERIENCE
Built and led a sales team that generated substantial growth of sponsorship sales over a two year period. Clients include Rogers, Telus, Ebay, My Space, etc.
Raised financing & online distribution for an online travel show entitled Above the Clouds.
Created a boutiques branding and design agency and grew client revenue by 100% in the first year of business.
Provided business development support for start-up Razorfish office that resulted in $1.2 million worth of business.
Connected to the worlds leading online publishers, next generation content producers and application developers.
MANAGEMENT & PRODUCTION
Built and managed an effective sales, marketing and editorial team for a 4 year old business-to-business media company.
Managed a multi-disciplinary group of new media experts as part of the digital media incubator at the Canadian Film Centre.
Experienced in managing and collaborating with world-class financiers, business owners, marketers, producers, designers and application developers.
Produced over 50 digital media products including social networks, online publications, RSS aggregators, online video content, email distribution systems, contest management systems, enhanced CD’s and mobile applications.
Mark Greenspan’s Specialties:
Business Development, Team Building and Management, Interactive Media Production, Curriculum Development
Mark Greenspan’s Experience
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VP Digital Media
Achilles Media Ltd.
(Privately Held; Broadcast Media industry)
October 2006 — Present (3 years 2 months)
As VP Digital Media oversee the sales, marketing and content development teams for various digital media events, programs and products. Also oversee the product development and IT teams to incubate new digital media products, processes and tools.
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Programmes Manager
Canadian Film Centre
(Non-Profit; 11-50 employees; Motion Pictures and Film industry)
January 2005 — October 2006 (1 year 10 months)
Oversaw a program that specializes in incubating next generation entertainment properties. Managed an interdisciplinary faculty of world leaders in the field of leadership training, interactive narrative, gaming, physical computing, user experience design and business development.
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CEO
methodgroup
(Marketing and Advertising industry)
2002 — 2004 (2 years )
Founded a boutique brand and design company that services an international roster of brands, advertising agencies and online publishers/broadcasters. Grew client base by 100% in first year of business. Expanded market footprint to include LA, New York, London and Manila.
Raised financing and secured a distribution deal for a 12 episode alternative online travel show entitled Above the Clouds. -
Senior Producer
Avenue A | Razorfish
(Public Company; 1001-5000 employees; MSFT; Marketing and Advertising industry)
1999 — 2001 (2 years )
Senior Producer on the start-up team sent to Milan to open a Razorfish office. Managed the production of a multi-million dollar e-commerce solution for Benetton and Andersen Consulting that launched simultaneously in Italy, Germany and England.
Mark Greenspan’s Education
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University of Toronto - Ontario Institute for Studies in Education
Masters in Education , Adult Education and Community Development , 2004 — 2009
CIDE Collaborative Degree Program -- one of the world's largest, most diverse and dynamic graduate programs in the field of comparative education. Student and faculty interests span an exciting range of theoretical and practical issues - from the study of ethnicity and identity to the issues of globalization and global governance; from non-formal learning and citizenship education, to concrete problems of educational reform, social equality, language education, conflict resolution and community development.
- Activities and Societies:
- The Adult Education and Community Development program provides a place to study and contribute to theory, practice, and policy concerning adult learning in organizations, communities, workplaces, and social movements in local, national, and international contexts, and to do so in creative and innovative ways.
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Sheridan College
Interactive Multimedia , Post-graduate Diploma Interactive Multimedia, 1998 , 1997 — 1998
Interactive Multimedia is a one-year, graduate certificate program where students learn programming, interface and user-centred design and project management skills to build interactive digital environments in which people can communicate and create content - http://www1.sheridaninstitute.ca/programs/0809/pinmm/
- Activities and Societies:
- -Produced interactive CD for Blackcomb Whistler Mountain's new media department
-Produced an enhanced CD intended for public release as part of a national urban music marketing campaign.
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The University of Western Ontario
Bachelor of Arts , Political Science , 1994 — 1998
