New Marketing Coach, Transmission Content + Creative
Montreal, Canada Area
- Current
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- Contributor at The Age of Conversation
- New Marketing Coach at Transmission Content + Creative (Sole Proprietorship)
- Recommended
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3 people have recommended Mark - Connections
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118
connections
- Industry
- Internet
- Websites
Mark Goren’s Summary
It’s time to build your online community
Transmission Content + Creative is an online marketing + social networking consultancy designed to help companies build communities and loyalty among fans. TC+C teaches and coaches companies, helping them find new ways to get people to connect and relate to their brand through one-on-one relationship building.
Why is this so important? Because people are connecting in whole new ways and it’s time for all marketing people to join the conversation. Customers are looking for a two-way, open-ended dialogue with companies. They’re looking for honest answers and they’re not afraid to give feedback, positive or negative. Like us, they value their time and intelligence – and only want us to respect it in the same way.
What is content?
If marketing is a story about your product/company, content is how you tell it, including the look and feel of its delivery. Content is branding with wiggle room to evolve. It’s not contrived and it doesn’t talk down. Content talks with people and adapts accordingly. Content is a tone that lives and breathes.
Transmission coaches clients through content development and evolution. By working together to find the right tone and delivery method, you’ll find prospects that connect to your message.
And just what is creative?
Creative is more than what traditional marketers would have you believe. It’s more than just headlines and images. It’s not only about awards and prizes. The best creative is about the effectiveness and originality of the idea itself.
In an era of tight budgets and complete consumer control, creative is about stepping outside of the norm, exploring, trying new things, being willing to adjust, coming back with a better solution, then fine-tuning and trying again.
Transmission is all about being creative. Not gratuitously, but responsibly.
For more information about Transmission, please see my professional blog at: http://www.transmissionmarketing.ca/
Mark Goren’s Specialties:
• Online + offline marketing programs
• Blog coaching
• Marketing copy
• Conceptual messaging
• Web conception + development
• Strategic marketing planning
Mark Goren’s Experience
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Contributor
The Age of Conversation
(Public Company; Internet industry)
2007 — Present (1 year)
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New Marketing Coach
Transmission Content + Creative (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Internet industry)
2006 — Present (2 years)
As a New Marketing Coach, I will educate you on the power and importance of developing a solid presence in new media, which most definitely includes blogging.
