Mark Gaydos

Mark Gaydos

CMO at Nlyte Software

San Francisco Bay Area
Computer Software

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Mark Gaydos's Overview


500+ connections

Mark Gaydos' Summary

Extensive experience establishing company leadership in new markets and creating strong revenue growth. Enjoy building and empowering high performance teams.

Deep B2B Marketing Expertise
Successful 20-year track record at technology giants SAP and Oracle, as well as high-growth startups Comergent, Tripwire and Engine Yard. Experience marketing across freemium, trial, high velocity, high touch and channel sales models.

Growth Driver
Proven experience creating market awareness and pipeline generation, leading to strong revenue growth and adoption of new products. Very strong analytical and quantitative background.

Market Leadership Creator
Extensive strategic and tactical skills creating leadership in nascent markets. Experience with wide set of contemporary marketing technologies, including social media, SEO, SEM, advocacy marketing, and marketing automation.

Broad Knowledge of Technology
Held product management, product marketing and corporate marketing roles across many technology segments.

Specialties & Expertise
--Strategic Marketing, Lead Generation, Product Management, Product Marketing
--Brand Building & Awareness Creation, Corp. Marketing, Digital Marketing, Press & Analyst Relations
--Social Media, SEM, SEO, Channel Marketing, Developer Marketing, Business Development
--CRM, SaaS, PaaS, IaaS, Cloud, Open Source, Ecommerce, Security, Compliance, Virtualization
--Database, Mobile, Application Development, APIs, Cloud, Community Engagement
--Leadership, Integrated Marketing, Demand Generation

Mark Gaydos' Experience

June 2014Present (4 months) San Francisco Bay Area

Executive Contractor


January 2014Present (9 months)

SVP, Marketing

Engine Yard

October 2011August 2013 (1 year 11 months) San Francisco Bay Area

Instructor of Software Product Management and Product Marketing

UC Berkeley Extension

19952012 (17 years)

Vice-President of Worldwide Marketing

VirtuOz (acquired by Nuance Communications)

July 2009February 2011 (1 year 8 months)

Vice-President of Worldwide Marketing

Tripwire Inc. (acquired by Thoma Bravo, LLC)

September 2007October 2008 (1 year 2 months)

Senior Director, Marketing & Inside Sales, CRM On-Demand

SAP Americas

March 2006September 2007 (1 year 7 months)

Director, Marketing & Business Development

SAP Americas

March 2005February 2006 (1 year)

Vice-President, Marketing, Product Marketing

Comergent (acquired by Sterling Commerce)

January 2000March 2005 (5 years 3 months)

19982000 (2 years)

Director, Product Management


19941998 (4 years)

Mark Gaydos' Volunteer Experience & Causes

  • Volunteer Experience

    • Pro Bono

      Taproot Foundation

Mark Gaydos' Skills & Expertise

  1. SaaS
  2. Product Marketing
  3. Lead Generation
  4. Product Management
  5. Marketing Strategy
  6. Start-ups
  7. Enterprise Software
  8. Strategy
  9. Cloud Computing
  10. CRM
  11. E-commerce
  12. Marketing Communications
  13. Mobile Applications
  14. Marketing
  15. Demand Generation
  16. Digital Marketing
  17. Management
  18. Market Research
  19. Analyst Relations
  20. Thought Leadership
  21. Strategic Partnerships
  22. Marketing Automation
  23. Analytics
  24. SEM
  25. Leadership
  26. Sales Process
  27. Social Media Marketing
  28. SEO
  29. Direct Marketing
  30. Sales Management
  31. Public Relations
  32. B2B
  33. Go-to-market Strategy
  34. Selling
  35. Multi-channel Marketing
  36. Team Leadership
  37. PR
  38. CRM software
  39. Engine Yard
  40. B2B Marketing
  41. Market Analysis
  42. Advertising
  43. Segmentation
  44. Competitive Analysis
  45. Messaging
  46. Online Marketing
  47. Web Analytics
  48. Mobile Devices
  49. Online Advertising
  50. New Business Development

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