Mark Frisk

Current

Co-Founder & Vice President of Marketing at Govnex
Founder and Managing Director at Brandvisory

Past

Senior Brand Strategist/Senior Copywriter at Brand | Cool
Senior Account Executive at Auragen Communications
Senior Producer at Ogilvy & Mather

Web Developer/Designer at Earth Pledge Foundation

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1 more...

Education

Clark University
New York University Publishing Institute
Trinity School

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Recommended

5 people have recommended Mark

Connections

337 connections

Industry

Marketing and Advertising

Websites

Twitter

Mark Frisk’s Summary

I've been bringing brands to life online since 1994. I helped launch the digital marketing practice at Ogilvy & Mather and have spearheaded online campaigns for small to medium-sized businesses as well as global brands like IBM, Kodak, Ameritrade, Russell Investment Group, and Birds Eye Foods, among many others.

Currently I'm co-founder and VP of Marketing at Govnex, an early stage (funded) technology venture in the political research space. Through my consultancy, Brandvisory, I work with corporations, non-profits, and start-ups on brand positioning, content development, business strategy, go-to-market strategy, social media campaigns, social media monitoring, and, more generally, on how they can achieve remarkability.

Brandvisory works directly with clients as well as in partnership with other agencies and firms. We are particularly active in the brand and customer loyalty space.

I love technology, but I'm more passionate about the change it enables. The tools, after all, are only tools. Old ones fade away, new ones emerge, but in the end it's what people do with them that matters.

Mark Frisk’s Specialties:

Brand strategy and positioning. Building customer loyalty through authentic engagements at every touch point. Creating high-quality/high-value customer experiences. Social media campaign development and monitoring. Persuasion architecture.

Mark Frisk’s Experience

Co-Founder & Vice President of Marketing

Govnex

(Market Research industry)

April 2009 — Present (4 months)

Govnex is working on a tool that enables citizens to rate and track the accountability of their politicians.
Founder and Managing Director

Brandvisory

(Marketing and Advertising industry)

May 2008 — Present (1 year 3 months)

Brandvisory works directly with client organizations and in partnership with other agencies. We provide strategic and tactical advice and support for online marketing and promotional campaigns, as well an array of services in the social media space, including sophisticated brand monitoring and business intelligence gathering.
Senior Brand Strategist/Senior Copywriter

Brand | Cool

(Marketing and Advertising industry)

November 2006 — July 2008 (1 year 9 months)

Performed a variety of services for Brand | Cool’s B2B clients: brand strategy and positioning, brand architecture, website architecture, corporate and product naming, qualitative research, and brand audits. Developed content for print, collateral, public relations campaigns, and interactive media.
Senior Account Executive

Auragen Communications

(Privately Held; 11-50 employees; Marketing and Advertising industry)

July 2005 — August 2006 (1 year 2 months)

Lead account executive responsible for overall health and growth of two of the agency’s major accounts: Russell Investment Group and Birds Eye Foods.
Senior Producer

Ogilvy & Mather

(Public Company; 10,001 or more employees; WPPGY; Marketing and Advertising industry)

July 1995 — March 2003 (7 years 9 months)

Worked on numerous major accounts, including IBM, Kodak, Ameritrade, and Maxwell House, as copywriter, art director, and lead producer. Led creative and production teams, developed budgets, timelines, and functional specs. Worked with account teams and planners to service existing business and develop new strategic initiatives. Played key role in major new business pitches. Contact with clients at all levels. Served as liaison between the agency and Ogilvy One, its direct marketing division, and its interactive group. Made agency-wide presentations on the internet and online marketing.
Web Developer/Designer

Earth Pledge Foundation

(Non-Profit; 1-10 employees; Program Development industry)

September 1994 — September 1995 (1 year 1 month)

Designed, implemented, and managed the first web site for this organization devoted to sustainable development.