Sylvie MacKenzie, PMP

Current

• Director, Integrated Marketing Campaigns at Oracle

Past

• Director Marketing Operations & Communication at Primavera Systems
• Direct Marketing Manager at PRIMAVERA SYSTEMS
• Manager, Marketing & Inside Sales at Remcon Plastics, Inc.

• Project Manager, Special Markets at Arc International, Millville, NJ
• Special Markets Project Coordinator at Verreries Cristalleries D'Arques

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Education

• Villanova University
• Université Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III)

Recommended

8 people have recommended Sylvie

Connections

305 connections

Industry

Computer Software

Websites

• My Company

Sylvie MacKenzie, PMP’s Summary

• Results-oriented marketing professional with 15 years solid business experience in B2B Marketing, including marketing operations, MarCom, strategic planning, campaign management, database Marketing, online marketing in software industry.
• Strong leadership skills driving team members' performance.
• Combined expertise in marketing operations with equally strong qualifications in lead generation and direct marketing.
• Successful in designing and implementing Lead Management Processes from process design, lead generation and qualification to Marketing Campaign ROI report.
• Campaign Benchmarking, Performance & Optimization
• Project Management Professional (Certified through PMI)

Sylvie MacKenzie, PMP’s Specialties:

• Marketing Communications
• Project Management
• Integrated Demand generation campaigns
• Marketing Operations
• Database Marketing
• Experience in CRM/SFA process design and implementation (Salesforce.com)
• Targeted contact list development
• Fluent in French, Basic German.

Sylvie MacKenzie, PMP’s Experience

• Director, Integrated Marketing Campaigns

  Oracle

  (Public Company; ORCL; Computer Software industry)

  January 2009 — Present (11 months)

  • Responsible for developing and executing marketing plans and campaigns for the Primavera Enterprise Project Portfolio Management (EPPM) Global Business Unit.
  • strategic planning, integrated campaign development

• Director Marketing Operations & Communication

  Primavera Systems

  (Privately Held; Computer Software industry)

  July 2008 — December 2008 (6 months)

  Responsible for direct marketing, marketing communications and website operations that generate >$120 million in global revenues

• Direct Marketing Manager

  PRIMAVERA SYSTEMS

  (Privately Held; Computer Software industry)

  November 2000 — June 2008 (7 years 8 months)

  Responsible for Direct Marketing generating over $120 million in revenues.
  · Significantly improved sales quota attainment by increasing qualified leads by 150% through lead generation programs.
  · Campaign analysis
  · Create Marketing Dashboards
  · Responsible for identifying target accounts & provide contact lists for Sales & marketing
  · Improved marketing processes, established best practices & recommended changes necessary to meet business objectives consistent with corporate goals.
  · Designed & Implemented Lead Management Process
  · Project Manager for implementation of CRM, SFA and Marketing Automation Systems (Onyx and Salesforce.com)
  · Designed, Implemented & manage registration process for Annual Users Conference including on-site registration of over 2,000 major customers
  · Recommend & manage direct marketing vendors including list brokers & telemarketing firms

• Manager, Marketing & Inside Sales

  Remcon Plastics, Inc.

  (Plastics industry)

  October 1997 — November 2000 (3 years 2 months)

  Built the Marketing Department from scratch. Managed Sales & Marketing Department (field representatives, inside sales coordinators, customer service representatives). Sales analysis and forecasting. Market analysis.
  
  - Strategic Planning: Conceive, write and execute the marketing strategic plan in support of Sales. Implement specific strategies by product line. Development of pricing strategy for end-users and distributors.
  - Marketing communication: Development and implementation of advertising programs, conception of product literature.
  - Direct Marketing and Lead Generation: Direct Mailings. Developed a database of customers and prospects. Trade Show event planning.
  - New product & new market development.
  - Presented monthly sales reports and forecast to CEO
  - Write up ISO 9001 procedures for marketing & inside sales and train personnel accordingly. Contributed to the installation of new accounting management software, MAS 90.

• Project Manager, Special Markets

  Arc International, Millville, NJ

  (Consumer Goods industry)

  April 1991 — October 1997 (6 years 7 months)

  Fast-track promotion from entry-level professional position at European headquarters to last assignment leading technical product development and marketing programs for specialty customer markets throughout the U.S and Canada.
  
  - Facilitate the efforts of cross-functional project teams.
  - Responsible for product conceptualization, design, engineering, development, packaging, pricing, distribution and market launch.
  - Consult with key accounts regarding complex product development and technical issues (e.g. design, branding, manufacturing, packaging).
  - Facilitate annual strategic planning process for customer management and coordinate all long-range product-forecasting functions.
  - Collateral responsibility for the inventory management of Special Markets domestic production.

• Special Markets Project Coordinator

  Verreries Cristalleries D'Arques

  (Privately Held; 10,001 or more employees; Consumer Goods industry)

  February 1990 — April 1991 (1 year 3 months)

Sylvie MacKenzie, PMP’s Education

• Villanova University

  Master Certificate , Project Management , 2007 — 2008

  - PMP Certification

• Université Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III)

  Masters Degree , International Business, Marketing, Foreign Languages , 1984 — 1989

  Activities and Societies:

  Tutoring,
  Worked for the Dean's office to create students' database,
  Taught computer classes

Additional Information

Sylvie MacKenzie, PMP’s Websites:

• My Company

Sylvie MacKenzie, PMP’s Interests:

Project management,.professional networking, lead generation campaigns, direct marketing best practices, e-mail /direct mail list rental, contact databases (ex: Hoovers ...), e-mail marketing, database marketing, French culture, reading, movies, gardening

Sylvie MacKenzie, PMP’s Groups:

Project Manager Institute (PMI)
Women in Project Management SIG
Direct Marketing Association
American Marketing Association
Philadelphia Direct Marketing Association
French American Chamber of Commerce
Marketing Leadership Roundtable

•    Project Manager Alliance!
•    Project Management Link - www.pmlink.org
•    Villanova University Alumni Network
•    Project Managers PMP® Certified Networking Group (Unofficial PMI Group)
•    PMI Certified PMPs
•    eMarketing Association Network
•    Technology Marketing Community
•    The French Connection
•    French Connections
•    Certified Project, Program & Portfolio Managers
•    Online Lead Generation
•    French American Business Alliance
•    ORACLE CONNECTIONS
•    Oracle OpenWorld
•    Université de Lille 3 Charles de Gaulle
•    B2B Lead Generation Roundtable
•    Marketplace

Sylvie MacKenzie, PMP’s Honors:

PMP certification
Master Certificate in Project Management
Certificate of Achievement in Essentials in Project Management - Villanova University
Certificate of Achievement in Mastering Project Management - Villanova University

Sylvie MacKenzie, PMP’s Contact Settings

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• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch