Melodie Tao
Marketing Consultant / Digital Marketing & Social Media Educator / Speaker
- Location
- Greater San Diego Area
- Industry
- Marketing and Advertising
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Melodie Tao's Overview
- Current
-
- Adjunct Professor at National University
- Marketing Instructor at Platt College San Diego
- Marketing Consultant / Digital Marketing & Social Media Educator / Speaker at Marketing Melodie (Sole Proprietorship)
- Past
-
- Business Development Manager at BusinessOnLine
- Marketing Director at SD Interactive
- Founder at San Diego Speed Networking
- Digital Marketing Consultant at Internet Marketing Inc.
- Marketing Consultant at Clear Channel Communications
- Promotions Assistant/ Morning Show Producer at Clear Channel Communications
- Marketing Assistant at The Active Network
- Education
-
- University of California, Santa Barbara
- Recommendations
-
32 people have recommended Melodie
- Connections
-
500+ connections
- Websites
Melodie Tao's Summary
Melodie Tao is a Marketing Consultant, Educator and Professional Speaker with a mission to inspire others to optimize and leverage their online presence through digital technology and social media to grow their business.
As an International Public Speaker on Marketing and Social Media, Melodie is eager to share her expertise to empower her audience with tools and knowledge to be digitally proficient. She’s presented at conferences and workshops across the nation, in Asia and the Middle East. Melodie’s speaking style is personal, enthusiastic and inspirational. She’s currently available to speak to your organization in various formats including keynotes, panels and seminars.
Melodie is a Marketing Professor at National University and Platt College San Diego. Additionally, she’s presented at Art Institute San Diego, USD, UCSB and UCLA. Melodie is currently available to teach additional courses and work with colleges and universities to develop an up to date curriculum reflecting the changing landscape of social media.
Combining her experience in traditional media with digital technology, Melodie has successfully launched interactive campaigns and promotions for national brands, including Ralphs/Kroger, Westfield Malls, Colgate Palmolive, AMC Theaters, Red Bull, The Online Marketing Summit and Credit.com. Melodie’s passion is marketing so connect with her to learn how you can grow your business in a digital age.
Specialties
Marketing Consulting, Social Media Marketing, Social Media Strategy, Social Media Optimization, Online Marketing, Internet Marketing, Community Building, Brand Development, Professional Speaker, Public Speaker, Keynote Speaker, Marketing Instructor, Online Marketing Educator, Social Media Educator, Social Media Coach, Marketing Coach, Entrepreneur
Melodie Tao's Experience
Adjunct Professor
National University
Nonprofit; 1001-5000 employees; Higher Education industry
November 2011 – Present (4 months) Greater San Diego Area
- Developed and created the Interactive Strategies course educating students on all elements of creating an interactive campaign
- Teach students to understand goal setting and market research for businesses to reach their target audience
- Empower students with knowledge and tools on how to effectively communicate and engage customers through digital technology and social media
Marketing Instructor
Platt College San Diego
Educational Institution; 51-200 employees; Education Management industry
December 2009 – Present (2 years 3 months) San Diego, CA
- Developed and created course curriculum for digital marketing and communication classes with the most up to date technology resources and content.
- Empower students with practical career skills through digital marketing and social media tools.
- Instruct students on how to optimize technology based career development tools (Online Portfolio, LinkedIn, blog) allowing them to enhance their personal online brand for job seeking.
- Educate students on interviewing skills and job seeking strategies resulting in effective communication and outreach to employers.
Marketing Consultant / Digital Marketing & Social Media Educator / Speaker
Marketing Melodie (Sole Proprietorship)
Sole Proprietorship; Myself Only; Online Media industry
June 2006 – Present (5 years 9 months)
- Marketing strategy development through review of current state, competitor analysis, market demand and business goals.
- Create comprehensive marketing plans for businesses incorporating the use of digital technology and social media resulting in strengthened community engagement and increased customer loyalty.
- Conduct corporate workshops and trainings that educate executives and employees on how to optimize the online presence of their company resulting in enhanced brand recognition and cohesive brand imaging.
- Speaker at national and international events delivering compelling and inspirational presentations to educate audiences with tools and knowledge on how to grow their business through digital technology and social media.
Business Development Manager
BusinessOnLine
Privately Held; 11-50 employees; Internet industry
June 2009 – December 2009 (7 months)
- Managed and created results driven, user focused presentations and campaigns for Search Engine Marketing, User Experience, Design & Development and Social Media.
- Educated clients and partners on how to accelerate their business through social media and new technology online tools.
- Strengthened the BusinessOnLine brand as a national authority in the online industry through attending technology events and participating in Social Media.
- Created internal knowledge management systems to improve efficiency within team members.
Marketing Director
SD Interactive
Privately Held; 11-50 employees; Marketing and Advertising industry
February 2009 – June 2009 (5 months)
- Managed and created internal marketing initiatives including website redesign, strategic promotions, and social media marketing
- Ensured that the development of all marketing materials and social networks created brand consistency and positive public image
- Strengthened industry alliances through creating partnership opportunities and referral programs that resulted in referral based clients
- Managed all facets of search engine marketing campaigns for paid and organic search including keyword research, directory submissions, obtaining relevant links, analytic and performance tracking
- Created social media marketing campaigns through managing social networks, content driven blogging and forum posting helping businesses gain publicity that resulted in stronger brand recognition and community engagement.
Digital Marketing Consultant
Internet Marketing Inc.
September 2008 – February 2009 (6 months)
- Managed all facets of website development campaigns including usability consulting, design strategy and tracking progress of back-end coding to ensure that client websites were aligned with their key marketing objectives.
- Executed internal social media optimization initiatives to increase brand awareness and engage customers through content driven blogging and updating social networks.
Marketing Consultant
Clear Channel Communications
Public Company; 10,001+ employees; CCU; Broadcast Media industry
July 2006 – September 2008 (2 years 3 months)
- Created and managed interactive marketing campaigns utilizing radio, online marketing, special events and customized promotions for both local businesses and national brands
- Simultaneously managed 15+ accounts which included client and agency relationship building, coordinating advertising copy, payment collection, facilitating commercial and event production
- Established and managed industry relations through being active in associations and relevant networking groups.
Promotions Assistant/ Morning Show Producer
Clear Channel Communications
Public Company; 10,001+ employees; CCU; Broadcast Media industry
June 2004 – June 2006 (2 years 1 month)
- Managed promotional events through setting up pre-event logistics with sales team and clients
- During events, coordinated interactive activities and assisted with live broadcasts to ensure successful client events
- Promoted clients through implementing strategic marketing objectives integrating promotional giveaways, on-site events and on-air coverage
- Managed public relation correspondences with media, businesses and community members to gather content for the morning show
- Conducted interviews with high profile community members providing exclusive coverage to listeners.
Marketing Assistant
The Active Network
Public Company; 1001-5000 employees; Computer Software industry
June 2005 – April 2006 (11 months)
- Coordinated in house marketing databases to ensure an organized system for the sales team
- Conducted market research to assist the Major Accounts Team with pitches
- Set up websites for event registrations and donations for customers and clients to utilize
- Assisted with office operations and facilities management to optimize employee productivity
Melodie Tao's Skills & Expertise
Melodie Tao's Languages
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English
(Native or bilingual proficiency) -
Spanish
-
Cantonese
Melodie Tao's Education
University of California, Santa Barbara
BA, Communication and Sport Management
Activities and Societies: UCSB Communication Association- Vice President, Student Entrepreneur Association, Dean's Honors Society
Melodie Tao's Additional Information
- Websites:
- Interests:
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Yoga, meditation, running, hiking, reading, personal development
- Groups and Associations:
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San Diego Regional Chamber of Commerce- Ambassador San Diego Ad Club
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- Honors and Awards:
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Featured Social Media Speaker in 2010:
DOMAINfest: Santa Monica, CA
Art Institute of California Career Development Class: San Diego, CA
INET Asia Regional Conference: Hong Kong
AIGA Interactive: San Diego, CA
UCSB Communication Career Day: Santa Barbara, CA
San Diego Regional Chamber of Commerce- Featured in Member Spotlight July 2007
Contact Melodie for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
View Melodie Tao’s full profile to...
- See who you and Melodie Tao know in common
- Get introduced to Melodie Tao
- Contact Melodie Tao directly
