Melissa Cartagena-Ulrich

Current

Sr Search Manager at Saveology.com
President, Owner at Marketing is Essential

Past

Manager - Professional Services Online Marketing at Hostway Corp./Affinity Internet
Online Media Manager at Affinity Internet
Premium Services Coordinator at Affinity Internet

Client Relations Account Manager at Morevisibility

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Education

University of Phoenix - MBA/eBusiness
Florida International University

Recommended

9 people have recommended Melissa

Connections

305 connections

Industry

Online Media

Websites

Melissa Cartagena-Ulrich’s Summary

Melissa is an industry thought leader focused on creating customer value by increasing conversions and decreasing acquisition costs. A senior professional with expertise in high level consulting for all types of Search Engine Marketing Campaigns.

Currently Melissa is focused on consulting with businesses regarding their marketing needs as they relate to the Internet. Melissa was the Director of eCommerce with Marine Accessories Corporation, as well as the Director of Paid Search with PCSecurityShield, prior to these roles Melissa was the Manager of Professional Services in the Online Marketing Division at Hostway Corporation, one of the largest Web Hosting Companies with over $150 million in annual revenues. In that role, Melissa developed, built, and led a team of 11 Online Marketing Specialists who managed and consulted on Paid Search and Natural Search strategies for small to mid-sized businesses. In addition to managing the team she also played a key role in developing strategies for the online marketing business unit overall working closely with Product Management, Executive Management, and Channel Partner clients with Hostway.

Previous to Hostway, Melissa worked with a couple of Search Marketing firms one worth mentioning was Morevisibility, one of the most experienced Search Engine Marketing and Optimization firms, in Boca Raton, FL, where as the Senior Client Relations Manager she played a strategic role in consulting with many of the firms top clients on Paid and Natural Search Strategies.

Melissa received her MBA/eBusiness in June 2007 from the University of Phoenix in the hopes to continue her efforts of educating small to mid-sized businesses regarding how to become successful online today. Her entrepreneurial spirit and need for continued knowledge in the search space has pushed her to become a true leader and mentor to many.

Melissa Cartagena-Ulrich’s Specialties:

Google Adwords Certified Professional, Yahoo! Ambassador with high level consultive background in Search Engine Marketing and Search Engine Optimization and Social Media Optimization.

Melissa Cartagena-Ulrich’s Experience

Sr Search Manager

Saveology.com

(Online Media industry)

January 2009 — Present (11 months)

- Paid Search Advertising (PPC) for high profile clients
- Corporate SEO Strategy
- Corporate Social Media
- Display Media buys and management
- Complex website tracking implementation
- Project management
- Email Marketing

Currently managing marketing efforts with sites such as: aboutclubsaveology.com, buyverizon.com, timewarnercable.com, buyprotectamerica.com, buyadt.com, saveology.com and saveologymoving.com, and satellitesales.com

Currently working with tools such as KeyMetric, Omniture, Hitwise, and Silverpop
President, Owner

Marketing is Essential

(Online Media industry)

January 2008 — Present (1 year 11 months)

• Consult with small to mid-sized businesses regarding Internet Marketing Strategies
• Provide Internet Marketing Education
• Initiate and manage all Online Marketing efforts Pay Per Click & SEO strategies with budgets ranging from $200 to over a million per month
• Social Media Consulting - Facebook, Squidoo, Hubpages, Twitter and more
• Development of performance metrics
• Article and Press Release optimization and submission
• Online Strategies enhancing concepts, and policies to increase sales, and meet financial objectives and functional goals

http://www.MarketingisEssential.com/blogspot

Working with sites such as MonsterTower.com, PCSecurityShield.com, StarReviews.com, ContentExecutive.com, StPaulEye.com and iHealthspot.com.
Manager - Professional Services Online Marketing

Hostway Corp./Affinity Internet

(Privately Held; 501-1000 employees; Information Technology and Services industry)

February 2005 — November 2007 (2 years 10 months)

•Online marketing subject matter expert for the corporation
•Lead the company’s consumer initiatives in an effort to grow revenues for the existing business unit of $2M a year
•Team concentration on the implementation and education of internet marketing solutions focused on “return on investment”
•Led a team of 11 highly skilled online marketing analysts who manage pay per click and search engine optimization projects
•Responsible for staffing, performance appraisals, training, development, salary increases, terminations, and disciplinary actions of all marketing analysts
•Supervised and participated in the ongoing management of all PPC and SEO active campaigns for small to mid sized businesses
•Managed high level budgeting for over 500 client accounts with active PPC campaigns in Google, Yahoo! and MSN
•Developed and maintained new products, procedures, and sales incentives
•Assisted sales with proposal requests, negotiation, preparation and execution of contracts
Online Media Manager

Affinity Internet

(Privately Held; Internet industry)

September 2005 — July 2006 (11 months)

•Handled a $4M annual budget for Online Media
•Managed Pay Per Click Campaigns with over 10,000 plus keywords in multiple search engines
•A/B testing to improve paid search campaigns
•Development of Paid Inclusion campaign on multiple brands
•Reports analysis to determine success of campaigns
•Banner Media buys
•Organized all media buys into an Ad Server for proper distribution of ads and keywords to multiple vendors
•Created messaging for all Online Media Campaigns
•Search Engine Optimization of all corporate sites
•Developed, executed, analyzed and report on organic positioning
•Monitored goals related to ROI and CPA
•Assisted in developing ideas for new landing pages
•Participant of the Professional Services Steering Committee
•Assisted in development process improvement for the Professional Services Team
Premium Services Coordinator

Affinity Internet

(Privately Held; 201-500 employees; Internet industry)

February 2005 — August 2005 (7 months)

•Lead innovation efforts to drive sales for newly develop marketing services
•Educate and train sales staff and maintain online awareness for internal and external customers
•Maintained strong relationship with fulfillment team
•Motivate the online sales team, overseeing daily activities while providing the necessary direction to achieve increased business
•Established accountability and assisted in developing performance objectives for sales group
Client Relations Account Manager

Morevisibility

(Privately Held; 11-50 employees; Marketing and Advertising industry)

June 2003 — September 2004 (1 year 4 months)

•Research and development of keywords and ad copy in multiple search engines for multiple industries.
•Managed budgets for Paid Inclusion campaigns for 200 clients with over 6,000 plus keywords
•Research and development for Pay Per Click campaigns with Google, Yahoo!, Business.com, Enhance, Looksmart, and Miva (formerly FindWhat)
•Analyzed and reported on organic positioning in the search engines via Web Position Gold
•Extensive interaction with high profile clients
•Analyzed extensive reports for clients with respect to ROAS within Overture’s Marketing Console
•Extensive interaction with vendors such as Google and Yahoo!
•Maintained accurate and extensive records within Upshot CRM/Contact Management Software for clients and sales prospects
•Trained and mentored co-workers to promote efficiency and consistency in the workplace

Melissa Cartagena-Ulrich’s Education

University of Phoenix - MBA/eBusiness

MBA , Business/Marketing/E-Business , 2005 — 2007

During the time I spent pursuing my MBA/eBusiness Strategy I have managed to be 100% focused while working a full time job and also dedicating myself to building a team of successful Online Marketers. It has taken a huge amount of dedication to get to the point completion. In the last year of my experience I implemented a business plan including a complete integrated technology plan as well as a strategic marketing plan for this discipline. It was challenging and rewarding in more ways than anyone could imagine.
Florida International University

BA , Psychology , 1993 — 1995

My BA degree from Florida International University in Psychology has allowed me to understand people and their personalities which has benefited me in the world of business as a colleague and Manager to many.

Additional Information

Melissa Cartagena-Ulrich’s Websites:

Melissa Cartagena-Ulrich’s Interests:

Internet Marketing Executive with interest in Search Engine Marketing, Search Engine Optimization, SEM & SEO training, PPC, Social Media Marketing, and Networking!

Melissa Cartagena-Ulrich’s Groups:

Former member & Co-Chair of Webmaster Committee with the South Florida Interactive Marketing Association. SFIMA.com, Search Marketing Linkedin Network, South Florida Interactive Association, linkedin 500, Global Interactive Marketing Association., Search Marketing Salon on LinkedIn

Check out Marketing is Essential on Facebook too!
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