
Marketing Strategist Available for Consulting Work & President at b. marketing
West Palm Beach, Florida Area

Marketing Strategist Available for Consulting Work & President at b. marketing
West Palm Beach, Florida Area
Marketing executive with broad experience in various industries. Highly organized and detail oriented with exceptional creativity and professionalism. Very strong project management skills, with the ability to organize, supervise and quickly build strong relationships internally and externally.
President of b. marketing, a marketing firm that creates solutions to reach and engage your target customers.
Marketing: online and traditional, audience development, circulation management, account management, packaging, retail POS and visual merchandising, new business development, creative development, trade show and event management, presentations and public speaking, direct mail, web marketing, writing, budget management and reporting.
(Marketing and Advertising industry)
May 2009 — Present (3 months)
Creating smart solutions and delivering results, that's what we do at b. marketing. At the heart of b. marketing is the simple belief that results speak for themselves. What counts is whether or not you get the new sales leads as a result. We find the best approach for your marketing—one that fits your strategy, fits your budget, and meets your goals.
Our process is simple. We apply our knowledge and experience of human behavior to each project. After all, the goals of any marketing plan can be summed up as, "Reach the right audience with the right message" or "Encourage potential customers to give your product a try" or "Keep your existing customers coming back for more."
We keep the focus where it counts: Your bottom line.
(Food & Beverages industry)
October 2008 — Present (10 months)
Manage the marketing and communications for Bogart's Bar & Grill, Henry's and Opus 5. Log on to www.rapoportsrg.com for information and details!
(Publishing industry)
February 2007 — September 2008 (1 year 8 months)
Marketing and circulation management of 8 consumer magazine titles. Management of Forida and Utah marketing and circulation strategy to include distribution plans for all titles, marketing programs for newsstand and susbcriber growth, web strategy, e-mail marketing strategy, direct mail, collateral, event marketing and all other promotional programs.
(Public Company; 11-50 employees; Marketing and Advertising industry)
2005 — 2007 (2 years)
Accounts managed included real estate clients: developers, custom home builders, condo-conversion projects and luxury home developments. Created marketing plans and managed client budgets and creative development. Arranged public relations efforts.
(Design industry)
2003 — 2005 (2 years)
Managed multiple accounts with the largest being CityPlace in West Palm Beach. Managed advertising and marketing plans, marketing strategy, budgets and events.
(Public Company; 201-500 employees; SGK; Marketing and Advertising industry)
2001 — 2003 (2 years)
Managed the Jarden Consumer Solutions account working with Oster, Mr. Coffee, Sunbeam, Health at Home and Health o meter brands. Managed packaging, POP, instruction manual, trade advertising, trade show, website and event marketing projects. Involved in a variety new product development projects. Worked with all levels of the organization and a wide variety of departments.
(Public Company; 1001-5000 employees; Publishing industry)
1991 — 2001 (10 years)
Held various positions during my tenure including Home Delivery Sales Manager and Single Copy Sales Manager and Public Relations Representative. Built and managed a home delivery sales and marketing team of four. Managed circulation marketing including implementation of direct mail, telemarketing, kiosk and crew sales. Responsible for growing and retaining subscriber base. Managed expense and revenue budgets.
(Privately Held; 201-500 employees; Real Estate industry)
1986 — 1991 (5 years)
Supervised marketing and promotion activities for 21 real estate offices in Southeast Florida and North and South Carolina. Managed a team of three and the budget for all marketing initiatives including newspaper and magazine advertising and collateral. Created agent newsletters and farm area material. Organized national conventions and trade shows.
Consulting projects, networking with other marketing professionals.
Boca Chamber of Commerce
- South Florida Sun-Sentinel President's Award Winner
- South Florida Sun-Sentinel Director's Award Winner