Brian Ortiz

Current

• CEO at Matrix Integrated Marketing
• Director of Technology / Marketing Director / Co-Owner at Asian Ivy Labs LLC
• CEO at Googles Grey Matter

• CEO at IvyEdge LLC

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Past

• Director of Marketing Strategies / Virtual Team Integration at Increase Visibility Inc.
• Owner / CEO at SEOMatrix LLC
• Web Development Manager at HomeCenter.com

• CEO at Koolbuy LLC
• Case Mediator at Massachusetts Office of The Attorney General
• Marketing Representative at Pitney Bowes Inc.

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3 more...

Education

• Yale University - Yale School of Management
• New York University School of Law
• Tufts University

• Walter Panas High School

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1 more...

Recommended

5 people have recommended Brian

Connections

205 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Company
• My Company

Brian Ortiz’s Summary

Entrepreneurial generalist with a history of business evolution from idea, to start-up, to profitability under aggressive time constraints. I am currently seeking to learn more from either established, start-up, or incubated companies with a solid management core and promising future earnings. Particularly, medical, legal, B2B, consultative, or internet based companies pique my interest most. Creativity, value, and ethics are three core fundamentals that I look for. I am not as patient or hands off as Warren Buffett so a laissez faire business partner or investor I am not. I would more accurately pigeon hole myself in the Mark Cuban type entrepreneurial mold, where I may get a few technical fouls for either questioning the referees or tippy toeing onto the court.

Brian Ortiz’s Specialties:

Integrating and managing virtual teams into traditional corporations, data analysis and mining, discerning privately held corporate intrinsic value, implementing scalable sales processes, sales forecasting, general corporate valuations, operations management, marketing analysis and implementation, brand positioning, general b2b corporate viability analysis, vc funding, marketing collateral development

Brian Ortiz’s Experience

• CEO

  Matrix Integrated Marketing

  (Marketing and Advertising industry)

  March 2009 — Present (5 months)

  Three current and gargantuan market forces have led to the creation of Matrix Integrated Marketing (MIM). The first is the sputtering economy, the second is the proliferation of home based communication technology, and the third is the acceptance by both employee and employer of a virtual working relationship. MIM contracts with firms that desire MBA quality, commission only, virtual professionals. Essentially, what our team will do, is analyze the company as well as the industry seeking to build a virtual employment force. Mine the appropriate lead data and develop projections along a specific timeline. Seamlessly build, train, integrate, automate, and manage the virtual employment force. Track and report the results of the campaign over a period of time. The virtual integration philosophy is a low pressure, high value approach.Our competitive advantages & timing components are critical. Data – we have access to 1.13 million companies currently utilizing Google Adwords in an effort to build their businesses. Average CPC, Daily Spend, Ad Count, and estimated ROI per Ad is also available (95% of these companies are failing to return a positive ROI). Human Capital – Access to 1000 qualified new job seekers per day (both active and passive) searching for employment. Commission Only / Risk Free Model – The vast majority of our virtual teams are commission only or performance based, there is little risk involved for firms to contract with us. Slumping Economy – highly qualified candidates are now considering telecommuting, remote, commission only positions as serious career alternatives.Technology – over ninety percent of our qualified U.S. based workforce has access to both an internet connection and a phone (VOIP or traditional phone). Emphasis on Domestic – although “outsourcing” is occasionally used as a four letter word, over 87% of our work force is home grown in the United States.

• Director of Technology / Marketing Director / Co-Owner

  Asian Ivy Labs LLC

  (Marketing and Advertising industry)

  February 2009 — Present (6 months)

  Asian Ivy Labs’ dynamic online presence will be a state of the art educational, resource, and communication hub for Chinese students. Its reach will rely not only on Search Engine Marketing platforms driven by market leading American search engines like Google and MSN, but will also reap the benefits of Chinese specific search engines like Baidu, Sohu, Yahoo/Alibaba, as well as Google China. Co-founder Brian Ortiz is leading the charge in the constantly evolving online environment, as he leverages his over ten years experience in kick starting marketing initiatives in the online market space. In addition to search engine optimization, Asian Ivy Labs has begun an aggressive online social marketing, social bookmarking, and social networking initiate through popular online forums like Facebook, Twitter, LinkedIn, MySpace, and YouTube. Qualified Chinese students will have a myriad of avenues to funnel themselves towards our corporate website, where they will be encouraged to interact, learn, register, and connect with instructors and other students. Both the interactive and social focus of the website will also serve to virally attract returning visitors, minimizing our cost per client acquisition and maximizing the utility of our web traffic.

• CEO

  Googles Grey Matter

  (Market Research industry)

  February 2008 — Present (1 year 6 months)

  Data mining agency that organizes companies and executives by quantity of dollars currently being spent in advertising across internet channels (mainly Google). The information is primarily used to flesh out trends and forecast specific market growth or deceleration. Geico spends a little less than $100 million in annual advertising in Adwords, while Michael Dell shells out about $25 million per year. We have data on almost every firm utilizing Pay Per Click advertising.

• CEO

  IvyEdge LLC

  (Education Management industry)

  January 2001 — Present (8 years 7 months)

  Admissions consulting firm specializing in candidate positioning. We've assisted candidates for various programs including Wharton School of Business, INSEAD, Harvard Business School, Kellogg School of Management, Sloan School of Management, Yale SOM, and more. We've recently celebrated our tenth year anniversary! I truly love this company. Located a stone's throw from Yale University, IvyEdge.com was founded in 1998 by Brian Ortiz (formerly College Success) with one simple goal: to maximize every student's chance of admission at the nation's top-tier universities. We've been succeeding in this goal by the principles of Professional Essay Editing- a system developed by a team of Yale University School of Management students. With a staff of over 50 editors and consultants IvyEdge is quickly becoming the fastest growing admissions and editing super source on the Internet today. Our success has branched out to six of the seven continents and we are proud to announce the recent opening of our offices in Wuhan, China.

• Director of Marketing Strategies / Virtual Team Integration

  Increase Visibility Inc.

  (Marketing and Advertising industry)

  January 2009 — April 2009 (4 months)

  Successful integration of a national strategies department while creating a scalable and replicable virtual sales force. The procedures and protocols that were initiated are now self-sustaining and autonomous. Time to profit was under four weeks.

• Owner / CEO

  SEOMatrix LLC

  (Privately Held; Internet industry)

  March 2001 — January 2009 (7 years 11 months)

  Marketing agency specializing in assisting both privately held and publicly traded firms who currently have an existing internet presence. If a firm is investing in Google Adwords, Yahoo Search Marketing, or MSN Ad Center, we will maximize the potential return - dare I say increase ROI. Our foundation is in Search Engine Marketing (SEM). We’ve been doing it for over eight years, and we do it well. We specialize in taming a little search engine called Google. Yes, we dabble with the other internet behemoths like Yahoo, MSN, AOL, and even the search engine formerly known as Jeeves, but the Holy Grail of search is filled with queries from Google’s expanding belly. Our SEM services entail organic or natural search engine optimization (hence the SEO in our corporate name) as well as Pay Per Click Management, Analysis, and Improvement. Our second core competency is Conversion Rate Improvement (CRI) And Analysis. Does A/B testing, Multivariate Environments, and Interoperable Platforms whet your website palate? Don’t worry, we’ll explain how this all works in plain English. The bottom line is that you’ll receive more sales, more often, resulting in the occasional ear-to-ear grin. Let us handle the technical hubbub- after all, it’s our job.Lastly, is our Online Public Relations and Reputation Management division. Isn’t perception reality? Savvy implementation of Press Releases, Articles, Blogs, and Newsletters can show the public what you are all about, but the synergies that develop when combined with SEM and CRI can be a real sight to behold. You will find that our three-tiered offerings are all intricately connected- and you will discover our services surprisingly affordable. In fact, we provide nuggets of our marketing expertise for free. Let us know what area you would like to see improved and we’ll take it from there.

• Web Development Manager

  HomeCenter.com

  (Marketing and Advertising industry)

  April 2000 — December 2001 (1 year 9 months)

  We're a privately held corporation, located in Baldwin, New York. HomeCenter.com started by selling high end home renovation products from manufacturers like Kohler, Grohe, Blanco and Elkay. Initially, the focus was on kitchen and bathroom remodeling products. Since then, we've grown to include lighting and sprinklers; carrying brands like Kichler, Sea Gull, Febco and Hunter.
  
  Today, HomeCenter.com is a thriving full service online retailer with multiple warehouses strategically located around the nation. In the event that an item is not in stock, we can ship to our customers directly from the manufacturer. We have a professionally trained and knowledgeable contact center staff to assist customers with pre sales, order placement and post-order assistance. Additionally, we have real-time live assistance on the website as well as advanced search features and buyers' guides.

• CEO

  Koolbuy LLC

  (Internet industry)

  November 1997 — July 2000 (2 years 9 months)

  After having been accepted into New York University School of Law senior year of college, I began delving into e-commerce ventures during the limited amount of down-time. I launched an e-commerce store (using a computer that ran 4 megabytes of ram with frequent bouts of the blue screen of death) while attending law school. Eleven months after my first domain name was purchased the website became profitable. I was able to pay off 100K + of Fannie Mae loans due to early "search engine optimization" techniques which consisted of me calling up Yahoo! (yes, calling them up) to adjust my search engine positions. This was the spark for a good majority of my future endeavors.

• Case Mediator

  Massachusetts Office of The Attorney General

  (Government Administration industry)

  May 1997 — June 1997 (2 months)

  The Attorney General’s Office offers a free, voluntary service that tries to help resolve matters between consumers and merchants outside of court. The Attorney General’s Office cannot require a merchant to participate in its voluntary mediation program. However, many businesses do choose to participate and as a result, our office is able to help many individuals resolve consumer problems. In addition to the mediation service offered directly by the Attorney General’s Office, we work with certain community-based mediation programs, called Local Consumer Programs and Face-to-Face Mediation Programs.

• Marketing Representative

  Pitney Bowes Inc.

  (Public Company; PBI; Business Supplies and Equipment industry)

  March 1993 — June 1994 (1 year 4 months)

  An eye opening and incredibly valuable experience. This position sparked my interest in business analytics and complex marketing processes.

Brian Ortiz’s Education

• Yale University - Yale School of Management

  Marketing , Finance, Accounting, Economics , 2002 — 2003

  Perfect score on GMAT (business school entrance exam) verbal section. Total GMAT score was above average matriculating student at Harvard Business School.

  Activities and Societies:

  Intramural Basketball Team, Yale Entrepreneurial Society

• New York University School of Law

  Civil Procedure , Criminal Law, Contract Law, Tort Law , 1998 — 2000

  Activities and Societies:

  intramural basketball champion
  intramural football participant

• Tufts University

  BA , Economics, Astronomy, Psychology, Sociology, Music , 1994 — 1998

  Activities and Societies:

  intramural basketball, mock trial, Tufts pre-legal society
  student outreach, runner up Tufts ping-pong tournament 1996

• Walter Panas High School

  1990 — 1994

Additional Information

Brian Ortiz’s Websites:

• My Company
• My Company
• My Company

Brian Ortiz’s Interests:

I spend the majority of my free time with my family. I am also an avid, yet, not so good bowler with a fairly respectable high score of 167. I am a member of the New England Athletic Club despite their rules about cell phone use. I am also a kareoke enthusiast with an extremely limited vocal range.

Brian Ortiz’s Groups:

•    SalesLab
•    LinkedSEO
•    On Startups - The Community For Entrepreneurs
•    Linked:HR (#1 Human Resources Group)
•    Inbound Marketers - For Marketing Professionals
•    Business Intelligence
•    Data & Text Analytics Professionals (1800+ members)
•    India HR Forum
•    ModernAnalyst.com - Business Analyst Community
•    DataShaping Advanced Analytics
•    Tufts University Alumni
•    Online marketing
•    ! Sales Best Practices
•    Online Business Owners
•    eMarketing Association Network
•    TalentBar: HR and Recruiter Network
•    Society for Human Resource Management (SHRM)
•    International Entrepreneur Club
•    Tufts University Professional Network
•    Well-dressed Professionals
•    Search Engine Land
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Analytic Bridge
•    SearchEngineWatch.com Forums
•    Business Analytics
•    SalesBlogcast.com
•    Text Analytics
•    Business Intelligence Tools
•    Predictive Modeling, Data Mining, Actuary / Actuarial and Statistics Group
•    AsianIvyLabs.org

Brian Ortiz’s Honors:

2009 Voted Strathmore’s Who’s Who Outstanding Professional
2008 Coined & Trademarked “Science of Learning” – asianivylabs.org
2007 Coined “Domestic Virtual Outsourcing” employment system
2006 Voted New Haven Register Connecticut's "Search Engine Sage"
2005 Nominated for Connecticut’s 50 Fastest Growing Privately Held Companies
2004 Published in Connecticut Academy of Science and Engineering
2003 Interviewed by Wired Magazine for Search Engine Optimization Expertise
2002 New Haven Branch Chamber of Commerce Contributing Member
2001 Yale School of Management Dean Scholar [MBA Program]
2000 Launched First Admissions Consulting + Essay Editing + Career Counseling Site
1999 New York School of Law Norman Ostrow Scholar [JD Program]
1998 BA Tufts University Degree in Economics [BA Program]

Brian Ortiz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch