Hart Hooton

Current

• President at Marketechnique LLC (Sole Proprietorship)

Past

• Consultant at Reader's Digest
• Consultant at Public Agenda
• Consultant at About.com

• Consultant at Colin Cowie Lifestyle
• Consultant at Newspaper National Network LP
• Consultant at New York Times Digital
• Consultant at Naylor, LLC
• General Manager at Personal Democracy Forum
• Consultant at Thumbplay
• Consultant at BusinessWeek
• Consultant at Reed Business Information
• General Manager, CNNSI.com at Time Inc New Media
• General Manager, CNNSI.com at Turner Broadcasting System, Inc
• General Manager at CNNSI.com - Time Warner
• Director of Marketing & Business Development at CNNSI.com - Time Warner
• New Media Manager at Time Inc. / Sports Illustrated Magazine
• New Media Manager at Time Inc. / Sports Illustrated
• Senior Account Executive at Hearst Magazines Corporate Marketing & Sales

see less...

15 more...

Education

• Trinity School

Recommended

2 people have recommended Hart

Connections

369 connections

Industry

Online Media

Websites

• My Company

Hart Hooton’s Summary

Marketechnique LLC is a digital media consulting firm based in NYC and founded in 2003. One part start-up advisory, one part media brand consultancy, one part social media boutique, we specialize in bringing new digital products and initiatives to market. In an ever-evolving digital media landscape, we use our experience and up-to-the-minute knowledge to keep our clients and their projects on the cutting edge.

Our services include digital strategy, social media, startup consulting, and digital media best practice implementation.

My Bio:

Hart Hooton's diverse publishing experiences span 25 years and include stints as both editor and business executive in both start-up and mainstream media companies. He began his publishing career with magazine launches for Children's Television Workshop and Hearst Magazines, then became an early innovator in Web-based media, joining Time Inc. in 1995. Hart helped steward the digital fortunes of Sports Illustrated, creating and building a joint venture between CNN and Time Inc. and launching SI.com in 1997. In 2003, Hart struck out on his own and founded Marketechnique, where he specializes in helping old media meet new.

Hart Hooton’s Specialties:

Social media strategy, digital media strategy, digital and social media implementation, site and product development, online marketing and audience acquisition, sales and revenue development, business development.

Hart Hooton’s Experience

• President

  Marketechnique LLC (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Online Media industry)

  January 2003 — Present (6 years 11 months)

• Consultant

  Reader's Digest

  (Public Company; 1001-5000 employees; RDA; Publishing industry)

  2008 — 2009 (1 year )

• Consultant

  Public Agenda

  (Non-Profit; Public Policy industry)

  2007 — 2009 (2 years )

• Consultant

  About.com

  (Public Company; NYT; Internet industry)

  December 2005 — December 2008 (3 years 1 month)

• Consultant

  Colin Cowie Lifestyle

  (Online Media industry)

  2006 — 2007 (1 year )

• Consultant

  Newspaper National Network LP

  (Online Media industry)

  2006 — 2007 (1 year )

• Consultant

  New York Times Digital

  (Public Company; 201-500 employees; NYT; Online Media industry)

  2005 — 2006 (1 year )

• Consultant

  Naylor, LLC

  (Privately Held; Publishing industry)

  2005 — 2006 (1 year )

  Digital Media Operations consultant to Zelnick Media and new CEO.

• General Manager

  Personal Democracy Forum

  (Privately Held; 1-10 employees; Online Media industry)

  July 2004 — January 2006 (1 year 7 months)

• Consultant

  Thumbplay

  (Privately Held; 51-200 employees; Wireless industry)

  2005 — 2005 (less than a year)

• Consultant

  BusinessWeek

  (Public Company; 10,001 or more employees; MHP; Publishing industry)

  2005 — 2005 (less than a year)

• Consultant

  Reed Business Information

  (Public Company; Online Media industry)

  2003 — 2004 (1 year )

• General Manager, CNNSI.com

  Time Inc New Media

  (Online Media industry)

  1999 — 2001 (2 years )

• General Manager, CNNSI.com

  Turner Broadcasting System, Inc

  (Online Media industry)

  1998 — 2001 (3 years )

• General Manager

  CNNSI.com - Time Warner

  (Public Company; 51-200 employees; Online Media industry)

  December 1998 — July 2001 (2 years 8 months)

• Director of Marketing & Business Development

  CNNSI.com - Time Warner

  (Public Company; 51-200 employees; Online Media industry)

  April 1997 — December 1998 (1 year 9 months)

• New Media Manager

  Time Inc. / Sports Illustrated Magazine

  (Public Company; 201-500 employees; Publishing industry)

  October 1995 — April 1997 (1 year 7 months)

• New Media Manager

  Time Inc. / Sports Illustrated

  (Public Company; Online Media industry)

  1995 — 1997 (2 years )

• Senior Account Executive

  Hearst Magazines Corporate Marketing & Sales

  (Online Media industry)

  1990 — 1995 (5 years )

Hart Hooton’s Education

• Trinity School

Additional Information

Hart Hooton’s Websites:

• My Company

Hart Hooton’s Groups:

•    Trinity Alumni and Alumnae Association
•    MOUSE

Hart Hooton’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch