Lorraine Thompson

Current

Copywriter at MarketCopywriter (Self-employed)

Past

Freelance journalist at Primo Magazine
Freelance copywriter at Lillian Vernon
Freelance copywriter at Packaged Facts

Freelance copywriter at FIND/SVP

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Education

American Conservatory Theater
College of Marin

Recommended

2 people have recommended Lorraine

Connections

84 connections

Industry

Marketing and Advertising

Websites

Lorraine Thompson’s Summary

As principal and copywriter at MarketCopywriter, Lorraine partners with ad and marketing agencies and corporate internal marketers to create a wide range of effective marketing and communications tools.

She adds value to marketing campaigns with:

• Superb wordsmithing skills that integrate interactive/social media and print formats
• Strategic-thinking that supports development of USP--and creation of positioned, persuasive, action-driving content
• Can-do, ego-free attitude to blend quickly and seamlessly with your creative team
• Intelligent and articulate presence: Ability to interview C-level execs, subspecialized physicians and scientists. Able to translate complex medical and financial concepts to consumer audiences

Lorraine Thompson’s Specialties:

* Pharmaceutical, healthcare and financial marketing and advertising copy
* Content that speaks persuasively to both B2B and B2C audiences
* Interactive and search engine optimized copy that attracts search spiders and converts site visitors
* All formats: websites, email, acquisition and sales letters, brochures, flyers, fact sheets, company profiles, executive and physician bios, newsletters, internal communications, press materials, feature articles, sidebars

Lorraine Thompson’s Experience

Copywriter
MarketCopywriter (Self-employed)

(Self-Employed; 1-10 employees; Marketing and Advertising industry)

January 1994 — Present (15 years 11 months)
Freelance journalist

Primo Magazine

(Privately Held; Publishing industry)

2004 — 2005 (1 year )

Wrote cover stories, features and sidebars on fashion, art, travel and cuisine for Italian lifestyle magazine.
Freelance copywriter

Lillian Vernon

(Privately Held; 1001-5000 employees; Retail industry)

1998 — 1999 (1 year )

Created attention grabbing copy to strict word-count. Using catalog's signature warm, conversational tone, and staying within confines of format, wrote benefit- and feature-packed copy blocks helped boost sales and reduced returns.
Freelance copywriter

Packaged Facts

(Market Research industry)

1995 — 1999 (4 years )

Wrote B2B sales/press packages--"marketorial" direct mailers and press releases--targeted to industry marketers, ad and marketing agencies and press that boosted sales and garnered media attention.
Freelance copywriter

FIND/SVP

(Privately Held; Market Research industry)

1989 — 1999 (10 years )

Wrote 200+ page comprehenseive off-the-shelf market analyses targeted to marketers, advertisers and media.

Wrote B2B sales/press packages--"marketorial" direct mailers and press releases--targeted to industry marketers, ad and marketing agencies and press that boosted sales and garnered media attention.