Ozgur Alaz

Current

• Organization Committee at LikeMind Istanbul
• Blogger and Self-Employed Consumer Trend Analyst at Marketallica (Self-employed)

Past

• Innovation and Emerging Media Consultant at Yapi Kredi Bank
• Writer at Marketing Turkiye
• Strategic Planner at 41-29 Interactive Markting Agency

• Strategic Planner at Youthrep

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Education

• Marmara Üniversitesi
• Istanbul Teknik Üniversitesi

Recommended

2 people have recommended Ozgur

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Marketallica: Trends- ideas
• Marketallica: Pazarlama Trend
• My lifestream

Ozgur Alaz’s Summary

I am a trend expert advising brands on marketing innovation and marketing trends. I help my clients on determining their digital strategy and translating trends into profitable projects.

I speak at several conferences and for internal workshops, inspiring business-minded people on marketing trends and digital lifestyle.

New media is my passion. I run popular marketing blogs, contributing leading trend blogs such as psfk and adverblog. Meanwhile, one of the top contributers of Springspotters, which is the world’s largest idea spotting network. My articles about marketing trends are published on business magazines such as Marketing Turkiye, Mediacat and Digital Age.

I am looking forward to meet likeminded people and exchange cutures and ideas.

Please contact me for any feedback, ideas, or just say hello.

Ozgur Alaz’s Specialties:

trendwatching, trendscouting, coolhunting, strategic planning, pricing, blog, blogging, market research, youth marketing, new media, Turkish trends, business plan, guerilla design, branding, Popular trends, non-traditional marketing, youth culture, social networking, experiential media, Peer-to-Peer marketing, trendspotting, innovation, social marketing, planning for good, likemind, facebook marketing

Ozgur Alaz’s Experience

• Organization Committee

  LikeMind Istanbul

  (Non-Profit; 1-10 employees; Marketing and Advertising industry)

  May 2007 — Present (2 years 3 months)

  Likemind.us is a coffee and conversation event between likeminded marketing professional.

• Blogger and Self-Employed Consumer Trend Analyst

  Marketallica (Self-employed)

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  November 2004 — Present (4 years 9 months)

  Writer of a popular marketing blog named marketallica, which counts top25 marketing blogs in the world. Developed some innovative marketing concepts such as Flickrpreneur, Google Earth resume, Social Promotion that paraphrased by important marketing gurus such as Tom Peters and Steve Rubel. By the way offering trend reporting services for various clients such as Avea, Evyap, SK telecom, BMW

• Innovation and Emerging Media Consultant

  Yapi Kredi Bank

  (Public Company; 1001-5000 employees; Banking industry)

  June 2007 — March 2008 (10 months)

• Writer

  Marketing Turkiye

  (Privately Held; 11-50 employees; Publishing industry)

  March 2007 — September 2007 (7 months)

  A regular writer on new technologies and new trends.

• Strategic Planner

  41-29 Interactive Markting Agency

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  February 2007 — May 2007 (4 months)

  A part time strategic planner, developing interactive marketing plans for various brands such as Vodafone, levis, HSBC, Elidor

• Strategic Planner

  Youthrep

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  July 2005 — January 2007 (1 year 7 months)

  YouthRep is Turkish leading youth marketing agency. I worked there as a Strategic planner, developed youth marketing projects for leading brands such as CafeCrown, Veet, Avea. Adidas. Moreover, i was in the team that develop innovative business concepts such as Metro Film Festival.

Ozgur Alaz’s Education

• Marmara Üniversitesi

  MA , Marketing and Production Management (ING) , 2006 — 2009

  Activities and Societies:

  Thesis Project: marketing in the virtual worlds

• Istanbul Teknik Üniversitesi

  BC , Management Engineering , 2000 — 2005

  Activities and Societies:

  Thesis: Pricing Advantage

Additional Information

Ozgur Alaz’s Websites:

• Marketallica: Trends- ideas
• Marketallica: Pazarlama Trend
• My lifestream

Ozgur Alaz’s Interests:

marketing, coolhunting, window shopping, observing people in their natural places, writing, design, gadgets, google, flickr, blogs, gadget, web2.0, social media, trends, inspiration, social media

Ozgur Alaz’s Honors:

• Rewarded as a runner-up project (3rd) within SecondLife business plan contest that sponsored by PR giant Edelman. 2007
• Featured in Hurriyet, marketing Turkiye, SkyTurk TV, Mediacat, Cnet for his success and his specialities on trendwatching
• The most active member of Springspotters Trend network which consists of more than 8000 business savy spotters. 2007
• Won the idea contest which sponsored by Kariyer.Net that looks for the best idea to improve kariyer.net services 2005
• Won The LoveMarks Contest which presented in Lovemarks conference. 2006
• Won the presentation contest in YTU Kalite Gunleri Conference, 2004
• World finalist and second winner of Loreal Estrat Challenge with Roadrunner team

Ozgur Alaz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests