Innovation and Emerging Media Consultant, Blogger, Trend Expert
Turkey
- Current
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- Organization Committee at LikeMind Istanbul
- Blogger and Self-Employed Consumer Trend Analyst at Marketallica (Self-employed)
- Past
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- Innovation and Emerging Media Consultant at Yapi Kredi Bank
- Writer at Marketing Turkiye
- Strategic Planner at 41-29 Interactive Markting Agency
- Strategic Planner at Youthrep
- Education
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- Marmara Üniversitesi
- Istanbul Teknik Üniversitesi
- Recommended
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2 people have recommended Ozgur - Connections
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365
connections
- Industry
- Marketing and Advertising
- Websites
Ozgur Alaz ’s Summary
I am a trend expert scanning hundreds of publications, translating them to the profitable marketing projects and sharing them with my clients and in my publications.
I am also a keen marketing blogger. Owner of marketallica blog. Also contributing to leading marketing blogs such as psfk, springwise, adverblog and planningforgood. Host likemind istanbul regularly and represent planning for good.
Finally, i am emerging media consultant of some leading brands. Planning and developing digital marketing strategy of these brands.
I am looking forward to meet likeminded people and exchange cutures and ideas.
Ozgur Alaz ’s Specialties:
trendwatching, trendscouting, coolhunting, strategic planning, pricing, blog, blogging, market research, youth marketing, new media, Turkish trends, business plan, guerilla design, branding, Popular trends, non-traditional marketing, youth culture, social networking, experiential media, Peer-to-Peer marketing, trendspotting, innovation, social marketing, planning for good, likemind, facebook marketing
Ozgur Alaz ’s Experience
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Organization Committee
LikeMind Istanbul
(Non-Profit; 1-10 employees; Marketing and Advertising industry)
May 2007 — Present (1 year 1 month)
Likemind.us is a coffee and conversation event between likeminded marketing professional.
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Blogger and Self-Employed Consumer Trend Analyst
Marketallica (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
November 2004 — Present (3 years 7 months)
Writer of a popular marketing blog named marketallica, which counts top25 marketing blogs in the world. Developed some innovative marketing concepts such as Flickrpreneur, Google Earth resume, Social Promotion that paraphrased by important marketing gurus such as Tom Peters and Steve Rubel. By the way offering trend reporting services for various clients such as Avea, Evyap, SK telecom, BMW
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Innovation and Emerging Media Consultant
Yapi Kredi Bank
(Public Company; 1001-5000 employees; Banking industry)
June 2007 — March 2008 (10 months)
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Writer
Marketing Turkiye
(Privately Held; 11-50 employees; Publishing industry)
March 2007 — September 2007 (7 months)
A regular writer on new technologies and new trends.
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Strategic Planner
41-29 Interactive Markting Agency
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2007 — May 2007 (4 months)
A part time strategic planner, developing interactive marketing plans for various brands such as Vodafone, levis, HSBC, Elidor
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Strategic Planner
Youthrep
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2005 — January 2007 (1 year 7 months)
YouthRep is Turkish leading youth marketing agency. I worked there as a Strategic planner, developed youth marketing projects for leading brands such as CafeCrown, Veet, Avea. Adidas. Moreover, i was in the team that develop innovative business concepts such as Metro Film Festival.
Ozgur Alaz ’s Education
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Marmara Üniversitesi
MA, Marketing and Production Management (ING), 2006 — 2009 (expected)
- Activities and Societies:
- Thesis Project: marketing in the virtual worlds
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Istanbul Teknik Üniversitesi
BC, Management Engineering, 2000 — 2005
- Activities and Societies:
- Thesis: Pricing Advantage
Additional Information
Ozgur Alaz ’s Websites:
Ozgur Alaz ’s Interests:
marketing, coolhunting, window shopping, observing people in their natural places, writing, design, gadgets, google, flickr, blogs, gadget
Ozgur Alaz ’s Groups:
ReklamYazilari, Ilkyar, Yalin Uretim Dernegi, Digg, Springspotters
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AnlamKat! member -
Pazarlama Zirvesi 2007 member
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Likemind Istanbul member -
ITU Management Engineering member -
ReklamYAZILARI member -
Fans of Mashable member -
Web 2.0 Turkey member -
Kuantum Liderler member
Ozgur Alaz ’s Honors:
• Rewarded as a runner-up project (3rd) within SecondLife business plan contest that sponsored by PR giant Edelman. 2007
• Featured in Hurriyet, marketing Turkiye, SkyTurk TV, Mediacat, Cnet for his success and his specialities on trendwatching
• The most active member of Springspotters Trend network which consists of more than 8000 business savy spotters. 2007
• Won the idea contest which sponsored by Kariyer.Net that looks for the best idea to improve kariyer.net services 2005
• Won The LoveMarks Contest which presented in Lovemarks conference. 2006
• Won the presentation contest in YTU Kalite Gunleri Conference, 2004
• World finalist and second winner of Loreal Estrat Challenge with Roadrunner team
Ozgur Alaz ’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
