Mark Anderson

Current

• Marketing Coordinator at Doran Scales, Inc.

Past

• Inside Sales/Marketing Coordinator at Chicago Precast Products
• Computer Operator at Tyndale House Publishers
• Security Manager - Loss Prevention at Lord & Taylor

Education

• Aurora University

Recommended

1 person has recommended Mark

Connections

68 connections

Industry

Electrical/Electronic Manufacturing

Websites

• Doran Scales, Inc. Website
• Medical Scales
• Toplinked.com

Mark Anderson’s Summary

Mark Anderson’s Specialties:

Search Engine Optimization
E-Mail Marketing
Internet Marketing
Copywriting
Graphic Design
Web Development

Mark Anderson’s Experience

• Marketing Coordinator

  Doran Scales, Inc.

  (Machinery industry)

  November 1996 — Present (12 years 9 months)

  • Create product brochures, catalogs, and other marketing material.
  
  • Conduct periodic departmental meetings to inform other employees of new product launches and our current marketing initiatives.
  
  • Proactively identify new competitive information and marketplace developments.
  
  • Work with members of the engineering staff to prepare technical service bulletins for our nation-wide network of distributors.
  
  • Create e-mail and fax dealer bulletins
  
  • Developed and maintain the company web site.
  
  • Monitor search engine placement and optimize site design and content to maintain or increase web site traffic.
  
  • Created and update the password protected dealers only website, allowing our distributors access to technical specifications and product pricing information.
  
  • Write copy for trade magazine ads and technical manuals.
  
  • Design and develop sales promotional programs.
  
  • Write and distribute press releases for new products or product enhancements resulting in an increase in brand awareness with our end users and an increased sales volume through our distributor sales channel.
  
  • Track advertising responses, conversion rates, and ROI from various media channels.
  
  • Coordinate production of sales related printed material with outside vendors.

Additional Information

Mark Anderson’s Websites:

• Doran Scales, Inc. Website
• Medical Scales
• Toplinked.com

Mark Anderson’s Groups:

•    OPEN Forum
•    LinkedSEO
•    Inbound Marketers - For Marketing Professionals
•    TopLinked.com (Open Networkers)
•    Internet Affiliate Marketers Association (IAMA)
•    "Online Advertising" | MMORPG & MMO GAMES INDUSTRY
•    Chicago SEO Meetup
•    Industrial Marketing Mavens

Mark Anderson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• getting back in touch