Mark DiSciullo

Current

User Experience Strategist / Web Measurement & Analytics at MISI Company

Past

FVP Usability Design at TD Waterhouse
FVP Visual Communications at Marketware International
Art Director and Business Partner at Kandu Interactive

Sr. Interactive Designer at GWF Associates

see less...

1 more...

Education

The College of New Jersey

Recommended

2 people have recommended Mark

Connections

182 connections

Industry

Information Technology and Services

Websites

Mark DiSciullo’s Summary

A creative leader with a passion for user-centered design using both quantitative (the "What") and the qualitative (the "Why") measurements to understand the complete user experience for developing actionable design solutions.

"Ensures the end-user is not only part of the project, but also part of the firm's overall business strategy."

Has demonstrated success in building teams which specialize in the design of all types of rich business tools and immersive web experiences, incorporating various design methodologies such as user testing strategies, information architecture, web measurement analysis, heuristic evaluations, competitive analysis, and surveys.

Mark DiSciullo’s Specialties:

Web Analytics, User Centered Design and Information Architecture for Retail Websites, Business Applications, and Portals.

Mark DiSciullo’s Experience

User Experience Strategist / Web Measurement & Analytics

MISI Company

(Privately Held; 201-500 employees; Information Technology and Services industry)

July 2005 — Present (4 years 1 month)

We provide Experience Architecture Strategies for all types of business applications and websites. With a clear understanding of your business objectives, we gather user insights and analysis from quantitative (the "What") and qualitative (the "Why") research to provide you with actionable insights and design recommendations.

Our methodologies range from User Testing, Heuristic Evaluations, Contextual Inquires, Interviews and Surveys to Web Measurement/Analytics strategies. Our approach always ensures you get a complete view of your customer's experience resulting in business aligned design solutions that delight your users.
FVP Usability Design

TD Waterhouse

(Public Company; TD; Financial Services industry)

May 2000 — July 2005 (5 years 3 months)

As the FVP of Usability Design I instituted a User-Centered Design process into the System Development Lifecycle (SDLC) and lead the successful redesigns of all of the firms most profitable product channels, the retail (www.tdwaterhouse.com), along with the entire Active Trader “TradeCentral” suite of tools.

My main role was to consult with business units on the best user experience strategy for the firm's key retail and business applications. I supervised, trained and coached a team of 11 UX designers, information architects, front-end developers and web measurement analysts. The team was responsible for the gathering of user insights, the creation of actionable design recommendations, and the development of user interfaces for retail & institutional websites, business applications and active trader platform JAVA applets (Streaming News, Advanced Charting, Market Research applications)
FVP Visual Communications

Marketware International

(Information Technology and Services industry)

1998 — 2000 (2 years)

I was a member of the original team at Marketware International which developed one of the world's first online trading application (webBroker) allowing access to equity order management systems domestically and internationally

Here, I designed and developed user interfaces for multilingual equity trading, market research, online banking, and marketing websites globally as well as supervised/trained a team of 8 UX designers, information architects, and web developers

I managed large-scale international projects for clients in India, Australia, Canada, Luxembourg, UK, Hong Kong and Singapore and was also responsible for all translation vendor relationships.

My team and I designed and developed numerous user interfaces for various channels such as Interactive TV, Broker Desktop (Java), iMode and PocketPC wireless projects
Art Director and Business Partner

Kandu Interactive

(Graphic Design industry)

May 1993 — May 1998 (5 years 1 month)

Kandu's innovative design and development approach to immersive interactive experiences, produced many highly engaging applications for clients such as Nike, Pfizer, Sony, Kodak, AstraZeneca, Searle Pharmaceuticals, Exxon, and Chicago Symphony Orchestra.

Using a unique blend of CGI animation, video, interface design and touch screen technologies packaged with an Agile development lifecycle, Kandu Interactive produced a wealth of exciting user centered multimedia applications for the Pharmaceutical, Financial and Entertainment industries.
Sr. Interactive Designer

GWF Associates

(Graphic Design industry)

May 1990 — May 1993 (3 years 1 month)

As Interactive Designer and Lead Animator, my work was primarily focused on the design and development of interactive (Level III) touchscreen applications, and MoA (Mechanism of Action) medical animations for the pharmaceutical industry for use in trade shows and public spaces.

My main responsibilities were to design the user experience and ensure usability of the interfaces. Utilizing tools such as 3D Studio Max, Adobe Photoshop, Adobe Premiere, and Macromedia Flash, I merged computer animation (CGI), hi-end graphics, and broadcast quality video to create highly immersive user experiences.