Mark Denne

A senior executive with 20 years of experience in IT Transformation, Enterprise Architecture, Software Development, IT Chargeback, Utility Computing, and Services-based Outsourcing. Co-created the IFM methodology for financially-informed software development. Co-created the Goal Oriented Risks and Safeguards Evaluation (GORSE) model for holistic IT risk assessment.

Mark Denne’s Specialties:

Author of "Pricing for Utility Computing" (JWSR, 2007)
Interview "IT at your Service" (IT Business Edge, 2007)
Author of "Pricing for Value" (CIO Magazine, 2007)
Co-author of "Goal-Oriented Mitigation of IT Risk" (ISSSE 2006)
Co-author of "Data-Driven Software Development" (IEEE 2004)
Co-author of "Software By Numbers" (Pearson 2003)
Writer and Reviewer for IEEE Software Magazine
Executive Board Member Jerome Lohez Scholarship Foundation

Mark Denne’s Experience

Partner

West Avenue Capital

(Privately Held; Financial Services industry)

November 2009 — Present (2 months)

West Avenue Capital is a full-service firm focused on early-stage and mid-stage companies. It provides real-world experience from a buyer's and seller's perspective in areas such as enterprise strategy, operations management, sales and marketing, business development, and start-up management
MBA Student

Cambridge University Business School

(Educational Institution; Higher Education industry)

August 2009 — Present (5 months)

Concentrations in Entrepreneurship & Finance
Executive Vice President

Detroit Electric Inc

(Automotive industry)

March 2009 — Present (10 months)

Detroit-Electric is a Hong-Kong based pure-electric vehicle startup, targeting the mid-range 4-door saloon market in North America and Europe. The company uses a contract manufacturing model with partners in Malaysia and mainland China, together with innovative electric motor technology from Holland.
Senior Executive / Partner

Accenture

(Public Company; 10,001 or more employees; ACN; Information Technology and Services industry)

April 2006 — April 2008 (2 years 1 month)

Enterprise Architecture Partner (Apr 2007 to Apr 2008)
* Financial Models for Transformational Oursourcing
* Solution Architect for $400M 5-year IO bid
Data Center Technologies Partner (Mar 2006 - Mar 2007)
* Transformed DCR practice to chareability and recoverability overperformance.
* Established new IT Transformation business streams in two green-field $1Bn+ clients.
* Created new Utility Computing consulting assets
Managing Principal

VERITAS / Symantec

(Public Company; 5001-10,000 employees; VRTS; Computer Software industry)

December 2004 — March 2006 (1 year 4 months)

• Created flagship Utility Transformation consultancy engagements with two major banks, an international government funding organization and a large software company.
• Led delivery teams defining utility services environment (USE), workflow models, transformed business continuity model, new cost models, budgetary transformation plans.
• Co-created and published GORSE model for holistic management and financial quantification of IT Risk.
• Symantec acquired VERITAS in July 2005.
Practice Manager

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

July 2003 — November 2004 (1 year 5 months)

• Launched Grid Solution as Sun’s first integrated solutions offering based on Return on Asset (ROA) advantages
• Created $7.7M of Incremental Solutions Revenue in the two quarters following release
• Won $120M consolidation deal using utility/grid enhancements to beat the competition (ROA of 7.5% on consolidated infrastructure vs 6.0 % from competitors).
Alliance Manager

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

July 2002 — June 2003 (1 year )

• Negotiated joint services delivery agreements with Avaki, United Devices, INCOGEN, EDS, BEA, Capgemini, Valen, Togethersoft, Schlumberger & Compuware, collectively worth over $15M.
• Co-wrote and published "Software By Numbers" (Sun Microsystems Press & Prentice Hall 2003).
Practice Manager

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

January 2000 — June 2002 (2 years 6 months)

• Managed $10M/year 24-person New York City Java Center Consultancy practice. Increased revenue by 60%. Maintained 70% utilization. Made NYC most profitable Java Center worldwide.
• Highest scoring Sun manager in 360 focal review (2000). Highest score in the company for appreciation of diversity.
• NYC office real estate responsibility – building security, lease, communications, policy setting.
• "Sunrise" winner, 2001, 2002
Chief Architect

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Information Technology and Services industry)

January 1999 — December 2000 (2 years )

• Sun's chief architect for Citibank's financial services portal Citi f/i, now Citibank Online. Voted "World's Best On-line Bank" by Forbes Magazine in 2001 & "Best Bank Portal" by Yahoo in 2002.
• Managed Citi f/i application design team including 26 development staff from Sun & third parties.
• Defined statistical mass-scalability model for Citi f/i to ensure SLA compliance
• "President's Club" 1999, 2000.
Engagement Manager

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Information Technology and Services industry)

April 1996 — December 1998 (2 years 9 months)

• Won $5M cable ISP contracts in Belgium and Austria.
• Won $20M Malaysian Vision 2020 Telemedicine program
• Instrumental in $2M wins at Orange (CRM) and Mercury (ISP).
• Created Sun Java Certification Program. Sun's most successful accreditation program.
Founder

New Vision

(Privately Held; 1-10 employees; Management Consulting industry)

June 1988 — March 1996 (7 years 10 months)

• Design Authority, Siemens Medical. Integration of Healthcare Applications (1995-1996)
• IT Strategy Manager, Department of Health. 5300 PCs across 17 connected sites (1993-1995)
• Design Authority, Siemens Nixdorf. Won $80m government project (1991-1993)
• Design Consultant, British Telecom, Multi-level secure military computer system (1989-1991)
Head of Software R&D

CA

(Public Company; 201-500 employees; Computer Software industry)

January 1986 — May 1988 (2 years 5 months)

Business-oriented 4GLs
Consultant Manager

CA

(Public Company; CA; Computer Software industry)

August 1984 — December 1985 (1 year 5 months)
Software Developer

CASE plc

(Public Company; 201-500 employees; Telecommunications industry)

August 1983 — August 1984 (1 year 1 month)

Communications Software

Mark Denne’s Education

University of Cambridge

MA , Computer Science , 1986 — 1986

Activities and Societies:

Selwyn College
University of Cambridge

BA , Computer Sciences , 1979 — 1982

1st year Natural Sciences tripos

Activities and Societies:

Selwyn College