Mark de Kock

Current

International E-Marketing Manager Global Brands Coffee&Tea / Household&Bodycare at Sara Lee
Blogger and eventreporter at Dutchcowboys

Past

Co-initiator at Open Coffee Utrecht (The Netherlands)
Blogger at adfoblog.nl
Senior Marcom advisor Internet at Delta Lloyd

Project Manager at Agency.com
Project Manager at Lost Boys
Project Manager at Net Effect
Interaction designer at TijdBeursmedia

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Education

Hogeschool voor de Kunsten Utrecht
Grafische MTS
pierson

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Recommended

4 people have recommended Mark

Connections

500+ connections

Industry

Online Media

Websites

Mark de Kock’s Summary

Since 1995 part of the upcomming wave called internet. I studied at the Utrecht School of the Arts (Interaction Design). In the past years i've matured from allround Interaction designer to E-marketeer with special interest in Integrated marketing(combining all mediachannels if necessary to produce the best possible marketing solutions).

I have helped develop sites and campagnes for companies like T-Mobile, ABN-AMRO, Postbank among others. have been responsible for E-marketing at a dutch insurance and banking company called Delta Lloyd. This includes Deltalloyd.nl and their partner platform DDD.

Currently i am employed by Sara Lee and work there as int. E-Marketing manager Global Brands C&T / H&BC. Mainly focussed on developments across Europe for brands such as Douwe Egberts, Sanex, Senseo, Ambi Pur, Zwitsal etc.

Nominated for the title online mediaman of the year 2007 by Adlink, IAB, Marketingfacts and IPAN.

Mark de Kock’s Specialties:

E-Marketing, Integrated marketing concepts, Project Management, E-Business development, Front-end development, Lead management

Mark de Kock’s Experience

International E-Marketing Manager Global Brands Coffee&Tea / Household&Bodycare

Sara Lee

(Public Company; SLE; Consumer Goods industry)

February 2008 — Present (1 year 10 months)

- First point of contact for digital lead agencies
- Strategic consulting for global brand(i.e. Senseo, Ambipur, Sanex etc etc) marketing campaigns internationally and in local markets.
- Implementing E-marketing/integrated marketing knowledge within the Sara Lee organisation
- Upgrading level of digital marketing as a critical tool
- Promote E-marketing/integrated marketing within divisions and local business units
- (Co-)Coordinating partnerships for international digital marketing efforts
Blogger and eventreporter

Dutchcowboys

(Online Media industry)

January 2008 — Present (1 year 11 months)
Co-initiator

Open Coffee Utrecht (The Netherlands)

(Marketing and Advertising industry)

2008 — 2008 (less than a year)
Blogger

adfoblog.nl

(Privately Held; Marketing and Advertising industry)

October 2007 — April 2008 (7 months)

Blogger for Adfoblog.nl the Dutch weblog for Adformatie, a dutch marketing and advertising news and background platform with an online and offline presence.

To my best knowledge most of the bloggers were mailed in April of 2008 they weren't needed anymore. The blog was to be changed and integrated with adformatie.nl without prior notice to it's bloggers after having worked for the blog without support and from a joined passion for integrated/online marketing. A prime example how not to treat your social community.
Senior Marcom advisor Internet

Delta Lloyd

(Public Company; 5001-10,000 employees; Internet industry)

September 2005 — January 2008 (2 years 5 months)

• Overall director for all online campaigns within DL insurances.;
• Contributor online marketingstrategy DL Insurances;
• Lead new functionality development DL.nl and consultant for intermediairchannel DDD.nl;
• Main contact external partners (a.o. advertising agency Lowe&Draft)
• Liaison role within DL group for online initiatives concerning DL Labels; DL insurances, DL Assetmanagement, DL Bank, OHRA, NSF).
Project Manager

Agency.com

(Public Company; 201-500 employees; Internet industry)

November 2003 — August 2005 (1 year 10 months)

Project manager at Agency.com. Worked for medium to large sized companies. Focus on brand, product and marketing messaging towards targetted customers.

AGENCY.COM is an interactive marketing and technology agency. Since 1995 we have built world-class, customer-focused Web sites, intranets and extranets, supported by interactive marketing and advertising campaigns for Fortune 1000 companies(examples: Delta Lloyd, ABN-AMRO, T-Mobile).
Project Manager

Lost Boys

(Public Company; Internet industry)

2001 — 2003 (2 years )
Project Manager

Net Effect

(Privately Held; Computer Networking industry)

2000 — 2001 (1 year )
Interaction designer

TijdBeursmedia

(Internet industry)

1999 — 2000 (1 year )

Mark de Kock’s Education

Hogeschool voor de Kunsten Utrecht

Interaction design 1995 — 1999

Activities and Societies:

Interaction Design
Grafische MTS

1992 — 1994
pierson

HAVO , 1987 — 1991