Mark Cracknell

Current

• Director / Lead Creative at Binary Studio

Past

• Digital / Creative Consultant at Sony BMG
• Creative Director at Tribal DDB Shanghai
• Snr Art Director at Tribal DDB Sydney

2 more...

Education

• B. Visual Communication (Photography & Digital Imaging) - UWS Bankstown

Recommended

9 people have recommended Mark

Connections

128 connections

Industry

Marketing and Advertising

Websites

• My Company
• Recent Work @ Binary
• About Binary Studio

Mark Cracknell’s Summary

As the Director of Binary, I lead a team of experienced Creatives and Developers who collaborate with leading Advertising and Marketing agencies to create bespoke campaigns for major local and international brands.

We also provide the same digital services directly to clients in Sydney, Melbourne, Adelaide, Hong Kong, UK and Japan.

With over 10 years experience in the Online and Advertising industries, Ex-Tribal DDB / 3x Interactive Agency Of The Year (B&T and AdNews) - I have worked on internationally awarded campaigns for clients such as Volkswagen, Philips, McDonald’s, Johnson & Johnson, Tabcorp and many more.

Mark Cracknell’s Specialties:

Binary Studio
• Website Design & Branding
• User Interface (UI) & Interaction Design
• Information Architecture (IA)
• Flash Animation & Design
• Blog and Social Media Design
• Creative / Digital Consultation

Binary Code
• Website / Microsite Dev
• iPhone Dev
• Web Applications
• Flash Development
• Ordering Systems / Online Stores
• Content Management Systems

Binary Marketing
• Email Marketing
• CRM & Newsletter Services
• Online Media Production
• SEO / SEM Campaigns

Additional Information

Mark Cracknell’s Websites:

• My Company
• Recent Work @ Binary
• About Binary Studio

Mark Cracknell’s Honors:

2005
AdNews Interactive Agency of the Year
2002-2005 Runner-up - B&T Interactive Agency of the Year
ADMA - Silver Award - Golf GTI Launch Campaign - Best Interactive campaign
WebAwards (int.) - Winner - Dare Shot – Best Beverage Website
WebAwards (int.) - Winner - Golf GTI – Outstanding Website Automotive
Cyber Lions (int.) - Finalist - VW 'Safety' Banner
OneShow (int.) - Finalist + Merit - VW 'Safety' Banner
Golden Montreux (int.) - Gold Award (Best of show) - VW Golf V CD-ROM
Golden Montreux (int.) - Finalist - Dare Shot

2004
DDB Employee of the Year
AIMIA Highly Commended - VW Touareg CD-ROM
FAB Awards (int.) Winner - McDonald’s Website
Web Awards (Int.) Winner - McDonald’s Website
One Show Finalist (Int.) - VW Touareg CD-ROM
New York Festivals Finalist (Int.) - Volkswagen Touareg CD-ROM
New York Festivals Finalist (Int.) - McDonald’s Website
LIAA Finalist (Int.) - McDonald’s Website