Senior Account Director at Tribal DDB
London, United Kingdom
- Current
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- Senior Account Director at Tribal DDB
- Account Director at Tribal DDB
- Senior Account Manager at Tribal DDB
- Past
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- Consultant at Fullsix Ltd
- Account Executive at Dialogue Marketing Communications
- Education
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- Dublin Institute of Technology
- University College Dublin
- Recommended
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3 people have recommended Mark - Connections
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215
connections
- Industry
- Marketing and Advertising
- Websites
Mark Brennan’s Summary
Digital Account Director who has over 5 year’s digital experience and a Masters in Advertising, with a wide variety of experience from developing digital strategy, to large websites builds and small scale tactical activity. Experience in developing, not only UK specific but also Pan-European online advertising campaigns, websites, content and eCRM programs. Working across a number of different categories; Automotive (VW & Hertz), Mobile (Nokia), Healthcare (L’Oreal & Redken), White Goods (Whirlpool), Travel (Club Med) & Charity (Sightsavers International).
Mark Brennan’s Experience
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Senior Account Director
Tribal DDB
(Public Company; OMC; Marketing and Advertising industry)
June 2009 — Present (6 months)
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Account Director
Tribal DDB
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
July 2008 — Present (1 year 5 months)
Account Director working on the digital communications account for Volkswagen UK
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Senior Account Manager
Tribal DDB
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
Senior Account Manager on the Volkswagen Account
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Consultant
Fullsix Ltd
(Public Company; 501-1000 employees; Online Media industry)
July 2005 — December 2007 (2 years 6 months)
Account Manager on the pan-European Hertz eCRM account, focusing on the Hertz Number 1 club loyalty program (Online & Offline)
Defined and implemented the eCRM strategy for L’Oréal UK brands: Redken, L’Oréal Professionnel, Matrix and Biotherm
Established and maintained the position of ‘First point of contact’ for all clients
Project managed website and micro site developments, newsletter and online advertising campaigns, viral and blog strategy for all brands
Directly managed and motivated 2 Associated Consultants
Oversaw emerging media projects internally and pioneered Google maps mash ups & podcasting campaigns for Fullsix
Key Member of the Global Fullsix Trendwatch Team (www.thetrendwatch.com), spotting & analyzing consumer web trends along with keynote presentations to the entire marketing departments of L’Oréal PPD UK, Whirlpool UK and Club Med UK -
Account Executive
Dialogue Marketing Communications
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2003 — January 2005 (1 year 8 months)
Assisting with planning, budgeting and campaign management across two accounts. Responsible for planning and implementing campaign activity on a day-to-day basis. This included taking client briefs, concept assessment and presentation, overseeing creative development and production, budget management and results analysis. Managing and developing relationships with clients and client appointed agencies. Managing internal creative teams and all third party suppliers including fulfilment houses, printers, recording studios and sales promotion companies
Mark Brennan’s Education
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Dublin Institute of Technology
MSC , Advertising , 2002 — 2003
As part of this masters I was appointed Managing Director of one of the two agencies which were created for the end of year project. My role involved managing a team of 12, delivering a full through-the-line campaign for Masterfoods Ireland. This was a great honor for me, especially as we were chosen as the winning agency!
- Activities and Societies:
- I was on the student council as events manager for postgraduate students.
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University College Dublin
BA , Economics & Politics , 1999 — 2002
Additional Information
Mark Brennan’s Websites:
Mark Brennan’s Groups:
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Tribal DDB Alumni -
Digital Lounge -
Castleknock College Pastmen
Mark Brennan’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
