Mark Bradford

Current

Founder at ChirpUp.com
Sr. Director, PLM / BPM Product Strategy & Development at Schawk Digital Solutions

Past

Practice Manager, Application Services at SilverTrain, Inc.
Interactive Strategy & Account Management at Ignition State
ERP Sr. Consultant at The Revere Group

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Education

Chicago-Kent College of Law
University of Wisconsin - Madison

Recommended

1 person has recommended Mark

Connections

283 connections

Industry

Computer Software

Websites

twitter @chirpup

Mark Bradford’s Summary

Ten years leading commercial interactive software strategy, design and development for various industries. Experience includes conception product management, production and support of custom solutions and productized brand management software for major CPGs, pharmaceuticals and financial services. Seasoned by "previous life" as a business attorney and persuasive communication background.

Aspiring entrepreneur. ChirpUp is a modern interactive marketing agency that helps business be heard online. We blend proven marketing methods with current technologies and social media. Our techniques are based on a five part formula for brand building and communication. Our ideas are premised on individuality, authenticity and social media as a democratizing marketing force.

Mark Bradford’s Specialties:

Interactive marketing & social media, brand management software. Product management, design and application strategy, PLM, BPM, Digital Asset Management, Workflow, On-line Proofing
Traceable specification development for regulated industries

Mark Bradford’s Experience

Founder

ChirpUp.com

(Privately Held; Marketing and Advertising industry)

January 2009 — Present (11 months)

ChirpUp.com is a modern interactive marketing agency that helps businesses be found and heard online. We blend proven marketing methods with current technologies and social media.
Sr. Director, PLM / BPM Product Strategy & Development

Schawk Digital Solutions

(Public Company; SGK; Graphic Design industry)

October 2004 — Present (5 years 2 months)

RESPONSIBILITIES:
•Direct strategy, roadmap, design and software engineering activities of BLUE, the leading PLM system for managing graphic and packaging content by global CPGs and pharmaceuticals.
•Produce and refurbish features and architecture based on balanced consideration of market forces, standards, customer requirements and corporate strategies.
•Lead complex product, process and technology integration resulting from $250M acquisition of large global competitor
•Implement agile and collaborative SDLC methods while advancing quality and traceability for regulated customers.

ACCOMPLISHMENTS:
•Redesigned legacy workflow module with a modern BPM foundation.
•Substantially grew commercial value of BLUE and established it as the de facto standard for packaging workflow among CPGs and RXs.
•Raised the bar and scaled software organization.
•Co-authored and successfully executed global strategy for consolidating and normalizing acquired portfolio of products, technologies and personnel.
Practice Manager, Application Services

SilverTrain, Inc.

(Privately Held; Information Technology and Services industry)

2002 — 2004 (2 years )

• Established and led start-up application services practice, focusing on e-business strategy, systems integration and custom web application development
• Partnered with business development to pursue opportunities, define pricing models, presented proposals and close deals
Interactive Strategy & Account Management

Ignition State

(Internet industry)

March 2000 — August 2002 (2 years 6 months)

RESPONSIBILITIES:
Led, sold and delivered solutions as a senior staff member of a web development and integration services firm.

ACCOMPLISHMENTS:
• Conceived and developed a comprehensive interactive strategy for TransUnion to combat commoditization, increase revenue and reduce costs by redefining B2B and B2C value chains
• Managed design and development a B2B marketplace and supply chain program for a national petroleum consortium
ERP Sr. Consultant

The Revere Group

(Privately Held; Information Technology and Services industry)

1998 — 2000 (2 years )

• Implemented PeopleSoft modules from initial functional and technical specifications through configuration, integration, testing and training for a number for large financial institutions
• Translated business objectives into solutions blending legacy systems and interfaces with PeopleSoft applications

Mark Bradford’s Education

Chicago-Kent College of Law

JD , General and Business , August 1992 — June 1995
University of Wisconsin - Madison

BA , Journalism / Advertising , August 1988 — June 1992