Mark Baynes

Current

Senior Information Architect at AMV BBDO

Past

User Experience Architect (Contract) at Glue London
User Experience Architect (Contract) at Grey Group
User Experience Consultant (contract) at Glue London

Information Architect (Contract) at BSkyB
User Experience Consultant (contract) at Brandwidth Marketing, Windsor
User Experience Consultant (contract) at iris Nation
User Experience Consultant (Contract) at ITV
User Experience Architect (Contract) at Billington Cartmell
User Experience Architect (Contract) at Tobias & Tobias
Information Architect & User Experience consultant (Contract) at Conchango
Information Architect & User Experience consultant (Contract) at Billington Cartmell
Information Architect & User Experience consultant (Contract) at Bostock and Pollitt
Information Architect & User Experience consultant (Contract) at TMW
Information Architect & User Experience consultant (Contract) at FullSix
Information Architect & User Experience consultant (Contract) at Avenue A | Razorfish
Information Architect / PM (Contract) at Designate
Executive Producer at Victoria Real
Internet Technology Specialist at Epic Group plc

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Education

University of Sussex
University of Sussex

Recommended

1 person has recommended Mark

Connections

91 connections

Industry

Internet

Websites

My Company

Mark Baynes’s Summary

I built my first hypertext system in 1989.

Since then I have designed and built websites of all types and sizes, from single widgets to large database driven sites.
Some of the things I do:

* IA / UX strategy
* Pitch documents, turning scamps and concepts into formal interface designs and system models
* Content auditing, definition of site structure, creation of site maps
* Definition of global and local navigation
* Creation of user journeys
* Production of wireframes using Omnigraffle (preferred) or Visio
* Work with designers, account handlers and clients to create final designs
* Work with development partners to ensure technical feasibility of design solutions

Some of the brands I have worked on include: Toshiba, Virgin Atlantic, RBS, Bacardi, BSkyB, Shell, Sony Ericsson, ITV, Ordnance Survey, Orange, Citröen UK, Toyota UK, Barclays, Marks & Spencer, Royal Mail, SlimFast, Google, NHS, L'Oreal, Proctor & Gamble.

I have worked with the following agencies and clients: Grey London, ITV.com, BSKyB, Glue London, Iris Digital, Conchango, Tobias & Tobias, Billington Cartmell, Bostock & Pollitt, TMW Digital, Proximity, FullSix, Avenue-A, Brandwidth, Designate, Victoria Real, Epic Group.

I have undertaken projects in most industry sectors such as automotive, banking, local and central government, media, retail, travel, NHS and FMCG.

Mark Baynes’s Specialties:

User Experience strategy. Consultancy.

Mark Baynes’s Experience

Senior Information Architect

AMV BBDO

(Public Company; Marketing and Advertising industry)

November 2009 — Present (2 months)

Pitching.
User Experience Architect (Contract)

Glue London

(Public Company; AGS.L; Marketing and Advertising industry)

October 2009 — October 2009 (1 month)

Multiple retail banking projects. User experience strategy across various sites, persona development, user journeys, sitemaps, navigation, wireframes.
User Experience Architect (Contract)

Grey Group

(Privately Held; Marketing and Advertising industry)

September 2009 — September 2009 (1 month)

3D interface navigation design
User Experience Consultant (contract)

Glue London

(Public Company; AGS.L; Marketing and Advertising industry)

August 2009 — August 2009 (1 month)

Navigation work.
Information Architect (Contract)

BSkyB

(Public Company; BSY; Broadcast Media industry)

June 2009 — July 2009 (2 months)

Project work – Task analysis, user journeys, site maps, scamps, wireframes.
Sky.com: Site map, brand implementation, global navigation definition, persona development, high level user journeys.
Ecommerce functionality: Site map, navigation definition, persona development, user journeys
I have also been carrying out a certain amount of project management work as needed.
User Experience Consultant (contract)

Brandwidth Marketing, Windsor

(Events Services industry)

February 2009 — March 2009 (2 months)

User journeys, sitemaps, wireframes, various clients automotive & hospitality sectors.
User Experience Consultant (contract)

iris Nation

(Online Media industry)

October 2008 — December 2008 (3 months)

User journeys, wireframes, sitemaps, widget design.
User Experience Consultant (Contract)

ITV

(Public Company; 5001-10,000 employees; Broadcast Media industry)

June 2008 — August 2008 (3 months)

Site analysis and mapping, competitor analysis, collation and analysis of wide variety of user research from 3rd party agencies, conceptual wireframes, personas.
User Experience Architect (Contract)

Billington Cartmell

(Privately Held; 51-200 employees; Marketing and Advertising industry)

May 2008 — May 2008 (1 month)

Conceptual design and user experience wireframes, user journeys
User Experience Architect (Contract)

Tobias & Tobias

(Privately Held; 11-50 employees; Internet industry)

February 2008 — April 2008 (3 months)
Information Architect & User Experience consultant (Contract)

Conchango

(Public Company; 201-500 employees; Information Technology and Services industry)

January 2008 — January 2008 (1 month)
Information Architect & User Experience consultant (Contract)

Billington Cartmell

(Privately Held; 51-200 employees; Marketing and Advertising industry)

December 2007 — December 2007 (1 month)

Site maps, wireframes, strategy (pitch work)
Information Architect & User Experience consultant (Contract)

Bostock and Pollitt

(Privately Held; 11-50 employees; Design industry)

November 2007 — November 2007 (1 month)

Site audit and mapping, content analysis, requirements definition, persona development, user journeys, wireframes, site maps
Information Architect & User Experience consultant (Contract)

TMW

(Public Company; 201-500 employees; Marketing and Advertising industry)

September 2007 — October 2007 (2 months)

Site audit, competitor analysis, site strategy, requirements definition, persona development, user journeys, wireframes, form design, site maps, system design
Information Architect & User Experience consultant (Contract)

FullSix

(Public Company; 201-500 employees; Internet industry)

June 2007 — June 2007 (1 month)

Wireframes and user journeys
Information Architect & User Experience consultant (Contract)

Avenue A | Razorfish

(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)

May 2007 — May 2007 (1 month)

Wireframes and user journey for widget.
Information Architect / PM (Contract)

Designate

(Privately Held; 51-200 employees; Marketing and Advertising industry)

December 2006 — January 2007 (2 months)

Contract web producer managing development of a travel sector website.
Executive Producer

Victoria Real

(Public Company; 51-200 employees; Internet industry)

January 2000 — June 2001 (1 year 6 months)

Executive Producer Big Brother #1 2000
Consultant Producer Big Brother #2 2001
Founder Wireless Group at Victoria Real
Production of cross-platform projects including parallel broadcasting
Board level consultancy to external clients and within Endemol Group
Internet Technology Specialist

Epic Group plc

(Public Company; 51-200 employees; Internet industry)

October 1998 — January 2000 (1 year 4 months)

Mark Baynes’s Education

University of Sussex

MA , Media Studies , 1995 — 1996

Activities and Societies:

M.A. (Distinction) Multimedia and Media Studies, Graduate Research School in Culture & Communication, University of Sussex
University of Sussex

BA , Computing & Artificial Intelligence , 1988 — 1991

Activities and Societies:

BA in Computing and Artificial Intelligence (2.1), School of Cognitive and Computing Sciences.