Marketing and Communications Senior Manager
Washington D.C. Metro Area
- Past
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- Senior Manager, Web Marketing at CoStar Group
- Strategic Communications Manager at Freddie Mac
- Project Manager at Freddie Mac
- Economic Analyst at Dewey Ballantine
- Senior Research Associate at Health Care Advisory Board
- Education
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- University of Massachusetts at Amherst
- Connections
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81
connections
- Industry
- Marketing and Advertising
- Websites
Mark Alves’s Summary
Creative communications professional with broad experience developing and implementing customer-focused, business-to-business communications; substantial history with multi channel marketing, analytics, Web site management and usability testing.
Mark Alves’s Specialties:
Search engine optimization (SEO) and blogging, Web analytics, pay-per-click (PPC) advertising and search engine marketing (SEM), email marketing and marketing communications, executive and internal/employee communications, Web site development, management and usability evaluations
Mark Alves’s Experience
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Senior Manager, Web Marketing
CoStar Group
(Public Company; 1001-5000 employees; CSGP; Commercial Real Estate industry)
September 2006 — January 2008 (1 year 5 months)
Managed and optimized annual $1 million paid search campaigns through Google, Yahoo, Business.com and MSN. Recommended and implemented search engine optimization (SEO) tactics, including information architecture for upcoming site relaunch. Performed keyword analysis and wrote title tags and meta descriptions for 120 new pages. Translated usability testing findings into effective Web site design improvements. Implemented Omniture SiteCatalyst on CoStar.com for Web analytics. Created and launched B2B HTML email blasts to customers and prospects. Supported transition to Ektron content management system.
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Strategic Communications Manager
Freddie Mac
(Public Company; 5001-10,000 employees; FRE; Real Estate industry)
March 2005 — September 2006 (1 year 7 months)
Managed internal communications for company's primary business areas, including loan sourcing, operations and IT; generated and analyzed Web metrics reports using HitBox to assess effectiveness of communications channels; identified and implemented standards for division-level Web sites on the company intranet; wrote business-related feature articles for intranet home page; hired and supervised four direct reports
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Project Manager
Freddie Mac
(Public Company; 5001-10,000 employees; FRE; Capital Markets industry)
March 1994 — February 2005 (11 years)
Managed internal and external communication functions for the senior vice president (SVP) of Operations Division; wrote speeches for SVP to deliver at industry conferences; developed and executed communications plans for Freddie Mac's multi-year, multi-million dollar business-to-business e-commerce initiative, Project Enterprise; supported redesign of the Single-Family section of FreddieMac.com; designed and administered pre- and post-implementation usability tests, interpreted results and recommended site changes; completed deployment on time and on budget, with data showing improved customer access to business applications; collaborated with internal, voluntary cross-functional usability community of practice, including making presentations at four of the monthly sessions
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Economic Analyst
Dewey Ballantine
(Privately Held; 201-500 employees; Law Practice industry)
April 1992 — February 1994 (1 year 11 months)
Conducted research for six economists at law firm on behalf of steel and lumber industries
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Senior Research Associate
Health Care Advisory Board
(Privately Held; 201-500 employees; Research industry)
September 1990 — February 1992 (1 year 6 months)
Authored more than 150 customized research reports for hospital administrators
Mark Alves’s Education
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University of Massachusetts at Amherst
BA, Economics, Political Science, 1986 — 1990
Graduated Phi Beta Kappa
