Mark Ailsworth

Current

Director, Midwest Sales at Undertone Networks

Past

Director of Midwest Sales at Pandora
Regional Sales Director at AOL Media Networks, Inc.
VP, Director of Interactive Media Planning at FCB Worldwide

Corporate Media Manager at Budget Group, Inc.
Media Planning Supervisor at FCB

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Education

University of Michigan
University of Virginia

Recommended

6 people have recommended Mark

Connections

500+ connections

Industry

Marketing and Advertising

Websites

My Company

Mark Ailsworth’s Summary

SENIOR DIGITAL ADVERTISING SALES EXECUTIVE with a Master’s degree, interactive agency experience and nearly 10 years of online sales leadership. Skilled manager with oversight for regional account directors and budgets ranging upwards to $15MM. Integral member of executive leadership team in current and former positions, with responsibility for building regional sales plans, strategies and marketing solutions.

Proven at leveraging solid, long-term relationships — on the client and agency side — in retail, technology, CPG, entertainment, travel and automotive verticals. Experienced at closing new business and securing long-term ad commitments. Comfortable in established and start-up environment with a track record working for both — including AOL, Pandora and, now, Undertone Networks.

Proactive in the digital arena, serving as the current President of the Chicago Interactive Marketing Association (CIMA) — the Midwest’s largest and most notable interactive marketing trade organization. Guide Board of Directors in setting mission, conceiving marketing communications strategies, creating growth plans and developing educational programming.

Mark Ailsworth’s Specialties:

Digital media sales, regional planning, strategic development, senior-level negotiations, ad sales leadership and training, deal-closing, revenue building, large-scale marketing initiatives.

Mark Ailsworth’s Experience

Director, Midwest Sales

Undertone Networks

(Privately Held; Online Media industry)

June 2008 — Present (1 year 2 months)

Recruited to build and manage the Midwest territory for this rapidly growing, leading ad network. Hired, and continue to manage, four Account Executives who have been successful in growing revenues exponentially. Oversee regional marketing efforts and sales planning and build high-level affiliations to evangelize corporate branding and educate clients on suite of capabilities.
Director of Midwest Sales

Pandora

(Privately Held; Internet industry)

July 2006 — June 2008 (2 years)

Built Pandora’s Midwest sales office, growing sales from $0 to multi-million dollar annual run rate. Collaborated with executive team in creating revenue plans and strategic directives for national initiatives. Closed nearly 30 new $100K+ deals in the technology, retail, CPG, entertainment, travel and automotive verticals.
Regional Sales Director

AOL Media Networks, Inc.

(Public Company; TWX; Internet industry)

July 2002 — March 2006 (3 years 9 months)

Led team of four Account Directors in driving business from Starcom, IP, Mindshare, OMD and other major Midwest agencies in Chicago, Minneapolis, Milwaukee, St. Louis and Indianapolis. In last full year, drove sales in excess of $15MM and grew pipeline to $30MM+, with key business form Kimberly-Clark, Unilever, Discover Card, Target and Best Buy.
VP, Director of Interactive Media Planning

FCB Worldwide

(Marketing and Advertising industry)

August 1999 — May 2001 (1 year 10 months)

Established creative vision for interactive media plans and served as the multi-media planning leader for the FCBi new business team. Grew billings from $0 to $12MM in the first year and drove unit to profitability ahead of schedule.
Corporate Media Manager

Budget Group, Inc.

(Transportation/Trucking/Railroad industry)

July 1998 — August 1999 (1 year 2 months)

Led team of five, and managed 13 agency relationships, in oversight of company’s media strategy for all brands, including Rent-a-Car and Ryder Truck divisions. Reduced agency fees by $3MM and increased client-agency efficiency by 18% within first six months.
Media Planning Supervisor

FCB

(Marketing and Advertising industry)

December 1995 — July 1998 (2 years 8 months)

Managed team of three on national media planning and buying efforts for Gatorade, Quaker, Kraft and Coors Light brands.

Mark Ailsworth’s Education

University of Michigan

Master's , Communication Research & Theory , 1990 — 1992

Activities and Societies:

UM Faculty Experience -- Public Speaking and Persuasion, taught 3 semesters with two classes each semester -- Graduate Student Teaching Assistant for Mass Communication Research Methods. Master's Thesis: The Presentation of Minority Expert Witnesses in the Nightly Network News. ICPSR Summer Participant.
University of Virginia

Bachelor's , English / History , 1986 — 1990

Activities and Societies:

Madison House -- Treasurer and President of the Consumer Information Service 1988-1990, Peer Lifestyle Educators -- Group Director 1987-1990 -- Tour Guide at Monticello, the Home of Thomas Jefferson, 1988-1990.