
International Online Manager at G-Star
Amsterdam Area, Netherlands

International Online Manager at G-Star
Amsterdam Area, Netherlands
Marjolijn Kamphuis is Online Manager at G-Star International, currently working on the launch of a new international website for this fashionbrand and a social media strategy that will create further brandawareness and engagement worldwide.
The past 2 years she has been working as Producer Digital Media at MTV Networks in Amsterdam, coordinating online projects for all channels including Nickelodeon, TMF, MTV and Comedy Central. Projects ranged from branded content microsites for advertisers, to interactive web- or mobile portals for featured TV shows or channels.
In the hours that remain after a full-time job at G-Star, Marjolijn writes for popular Marketing- & Tech Blog DutchCowboys.nl and is the owner of it's sistersite DutchCowgirls.nl; A blog on trends, marketing, media and gadgets written by female (Digital) Media professionals.
Marjolijn is also a speaker on trends and digital media, you can book her via TheNextSpeaker.com.
Online- & Interactive Marketing
Crossmedia
Social Media Strategy
Branding & Online Engagement
Webdesign
Trends
Events
Media
Innovation
(Privately Held; Retail industry)
August 2009 — Present (4 months)
Responsible for the international online marketing- and social media strategy.
(Internet industry)
May 2008 — Present (1 year 7 months)
As media-, tech- and marketingblogs are mainly dominated by male writers DutchCowgirls.nl is the first blog on these matters completely written by the best girls in the business. Resulting in refreshing new views on gadgets, campaigns, brands and media.
(Public Company; 11-50 employees; Media Production industry)
February 2006 — Present (3 years 10 months)
Editor at Holland's largest Marketing/Tech Blog Dutchcowboys.nl. Mainly writing about gadgets, Web 2.0, crossmedia, events, online tools and trends.
(Public Company; VIA; Entertainment industry)
September 2007 — August 2009 (2 years )
Coordination & strategy of digital projects for all MTV channels including TMF, MTV, Nickelodeon and Comedy Central. Projects vary from Branded Content Microsites to Mobile portals, widgets and Crossmedial On-Air/Online formats such as TMF Reaction and KijkDitNou.nl
(Telecommunications industry)
May 2007 — September 2007 (5 months)
* Online Marketing strategy & campaigns
* Strategic development OrangeMusic.nl and Belle.nl
* Web 2.0 development all online portals
* EDM and SEO development
(Public Company; 201-500 employees; Music industry)
August 2006 — April 2007 (9 months)
▫ Launch OrangeMusic.nl in October 2006
▫ Projectmanagement re-launch in May 2007:
▫ Redesign, addition of videoplatform, player, membership- & DM system
▫ Online execution of promotional campains with artists
▫ Co-coordination of contests, (sms)campaigns, DMs and showcases
▫ Production internal newsletter on digital trends in Music- and TelcoBizz
(Public Company; 51-200 employees; Media Production industry)
October 2005 — July 2006 (10 months)
▫ Production Show sites Talpa.tv (a.o. Fuel for Travel, Gooische Vrouwen)
▫ Production web-only video content (interviews and backstage clips)
▫ Production Rough TV with Red Bull Netherlands
▫ Production Talpa Media site
▫ Production Talpa Newsletter
(Public Company; 51-200 employees; Management Consulting industry)
October 2003 — May 2004 (8 months)
▫ Strategy and production new webportal
▫ Co-production communication strategy 2004
▫ Development styleguide
▫ Production presentation material for business fairs
Master of Science (MSC) , Design & Digital Media , 2004 — 2005
Thesis: Consumer-, Design-, Product- & Marketing trends in consumer electronics
Master of Arts (MA) , Communicatie- en Informatiewetenschappen , 2000 — 2004
Afstudeerscriptie: Websites met persoonlijkheid
new media, branding, crossmedia, web 2.0, trends, UGC, online-, interactive-, viral-, buzz- and guerilla marketing, digital marketing or entrepreneurial events, design, travelling, sport events, racing, karting, ski-ing, writing, reading, blogging, movies, concerts, photography, philosophy
Twitter, Dutch Cowgirls, Dutch Cowboys
Jan 2009: Nominated for Beeld & Geluid Award with TMF Reaction
Oct 2008: Listed in the Viva 400
Apr 2008: The Next Web Award Best Weblog 2008 DutchCowboys.nl
Jun 2007: Nominated 'Online Media Vrouw 2007'
Nov 2005: Aart Bijl Student Prize
Nov 2004: VSB Beurs