
Community Evangelist at LinkedIn
San Francisco Bay Area

Community Evangelist at LinkedIn
San Francisco Bay Area
Community Evangelist with over 5 years experience in the high-tech industry developing marketing initiatives for Fortune 50 brands including Intel, Hitachi and Sun Microsystems. Currently, defining and implementing the social media and community strategy at LinkedIn.
Customer Evangelism, Community Marketing, Project Management, Social Media Strategy, Corporate Blogging, Direct Marketing, Customer Reference Programs
(Privately Held; 51-200 employees; Internet industry)
March 2007 — Present (2 years 9 months)
• Help LinkedIn understand its users better
• Help users understand LinkedIn better
• Craft social media strategy & implement it
• Build, edit & grow LinkedIn's corporate weblog
(Non-Profit; Myself Only; Marketing and Advertising industry)
May 2006 — Present (3 years 7 months)
Thought Leadership in customer evangelism, social media strategy and community marketing through my blog - Marketing Nirvana.
• Top 30 Social Media Influencers (15th on the Social Media Index created by Edelman)
• Top 10 Marketer Blogs
• Viral Garden's Top 20 Marketing Blogs
• ToddAnd's Power 150 - Top Marketing Blogs
• Technorati Authority: 513
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2006 — March 2007 (6 months)
• Project Leader – responsible for ensuring that marketing agency delivers best-in-class marketing services to Fortune 50 clients
• Client Advocate – responsible for overall client satisfaction
• Marketing Evangelist – responsible for evangelizing the latest-and-greatest marketing concepts & tools to help Fortune 50 clients connect better with their target audience
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2004 — September 2006 (2 years 5 months)
• Instrumental in building the web collateral segment into the fastest growing business group within the agency
• Created strategic partnerships with Fortune 500 companies including Intel, Hitachi, NetApp, WebEx and others. Also managed a series of marketing projects for Sun Microsystems
(Educational Institution; 51-200 employees; Education Management industry)
May 2002 — May 2004 (2 years 1 month)
• Organized the “Entrepreneurship High School Program” as a Coleman intern, the only such event held in the Central Valley involving nearly 200 students
• Developed Marketing Plans for Chafee Zoological Gardens, Learning Resource Center, and Integrinautics Pvt. Ltd
(Privately Held; 51-200 employees; Outsourcing/Offshoring industry)
March 2001 — April 2002 (1 year 2 months)
• Developed and managed multiple marketing & PR projects for an emerging high-growth start-up
• Planned, defined, and evaluated print and interactive marketing collateral and programs
(Public Company; 1001-5000 employees; Computer Software industry)
August 1999 — March 2001 (1 year 8 months)
• Managed one of six software development teams involved in providing Y2K follow-up solutions
(Public Company; 5001-10,000 employees; Computer Hardware industry)
March 1999 — June 1999 (4 months)
• Audit of Information Technology & Business Process Solutions for small businesses in Technology, Healthcare & Consumer Products Sectors
MBA , Marketing , 2002 — 2004
President - Craig MBA Student Association – Revived the only Association for Business Graduate Students (2001 - 2002)
Increased membership by 75% in a span of 2 years
BS , Electronics , 1995 — 1999
Blogging, Marketing, Advertising, PR, Social Networking, Photography, Golf, Movie Making, Travel (California)
American Marketing Association, AMA, AMA (Silicon Valley), Software Developers Forum, SDForum
MBA from Craig School of Business (2002 - 2004)
1) Fresno Merchant Scholar - 1 out of 15 invited into membership of “Craig Business Scholars” through Leadership activities
2) Ron Dorrell PEPSI Scholar 2003-04