Mario Con

Mario Con

Co-founder at DanceLova Brands

Orange County, California Area

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Mario Con's Overview

  • Facilitator at DanceLova
  • Co-founder & Executive Director at DanceLova Brands
  • Co-founder at Zans Media
  • Director of SEO at PMC
  • Senior Manager, SEO at PMC
  • Manager, SEO at TMZ
  • Search Engine Optimization Specialist at RealtyTrac
  • Founder at SOCAL411
  • Co-founder at

296 connections


Mario Con's Summary

I have been in the Internet marketing profession for more than 14 years. Deep and thorough understanding of search engine optimization marketing strategies for different industries and search markets.


Internet Marketing, including:
• Search Engine Optimization Marketing (SEO)
• Editorial Strategy
• Video Search Marketing
• Affiliate Marketing
• Email Marketing
• Online Publicity
• Behavioral Marketing
• Viral Marketing

Mario Con's Experience



Privately Held; 11-50 employees; Performing Arts industry

August 2012Present (2 years 2 months) Irvine, CA

Co-founder & Executive Director

DanceLova Brands

Privately Held; 11-50 employees; Performing Arts industry

January 2011Present (3 years 9 months) Orange County, CA


Zans Media

Privately Held; 1-10 employees; Online Media industry

February 2009Present (5 years 8 months) Los Angeles, CA

Internet Marketing Strategy, including SEO & PPC marketing, affiliate marketing, email marketing, social media marketing, viral marketing, behavioral marketing and online publicity.

Operating 11 diverse vertical web properties.

Director of SEO


Privately Held; 501-1000 employees; Online Media industry

March 2012June 2013 (1 year 4 months) Los Angeles, CA

Heading up search engine optimization efforts for PMC, Penske Media Corporation (formerly Media Corporation) online properties. Leading up the SEO team, providing strategy for the different lines of businesses, overseeing processes, providing editorial SEO coaching to west and east coast editorial teams on organic search traffic takeovers.

PMC portfolio includes:,,,,,,,,, Breakthrough Awards, and Young Hollywood Awards.

Senior Manager, SEO


Privately Held; 501-1000 employees; Online Media industry

August 2011March 2012 (8 months) Los Angeles, CA

Setting direction and strategies for the various lines of businesses, and responsible for all SEO directives. Leading efforts in search engine optimization transformation and evangelism for PMC.

PMC portfolio includes:,,,,,,,,, Breakthrough Awards, and Young Hollywood Awards.

Manager, SEO


Privately Held; 51-200 employees; Entertainment industry

July 2010August 2011 (1 year 2 months) West Hollywood, CA

Overseeing audience development and management of the company's search channel. Heading SEO evangelism efforts enterprise-wide for and

Search Engine Optimization Specialist


Privately Held; 51-200 employees; Real Estate industry

January 2007February 2009 (2 years 2 months) Irvine, CA

As their in-house SEO Specialist, helped the company build and fully-expand its organic marketing reach to become one of the highest traffic-driving and revenue-generating channels in the company's 13-year history.

In addition to overseeing key SEO marketing efforts, custom-built a robust internal database dedicated to mining data for the purpose of search engine referred user intention analysis which was immediately used for both mapping out new SEO initiatives as well as granular keyword traffic and conversion reporting.

Played an integral role in the proposal, creation, and continual refinement of a new content management system which streamlined the previously-manual processes to push SEO thematic content pages to production, in order to improve the company's timeliness in publishing optimized content to the site, improve the internal linking structure, strengthen site's SEO themes, which ultimately provided the company an increased level of agility to compete in the organic search market.



July 2000December 2006 (6 years 6 months) Greater Los Angeles Area

Founded and developed the local search website. Present-day stakeholder in the company.


September 1999August 2000 (1 year) Greater Los Angeles Area

A group of 4 young web professionals. Provided web design, web development, graphic design, and video production, editing, duplication services to small businesses.

Mario Con's Languages

  • English

  • Chinese

  • Spanish

Mario Con's Skills & Expertise

  1. Online Marketing
  2. SEO
  3. PPC
  4. Email Marketing
  5. Affiliate Marketing
  6. Search Engine Positioning
  7. Strategic Thinking
  8. SEM
  9. Online Advertising

Mario Con's Education

California State University-Long Beach

International Business, Computer Science

Contact Mario for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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