Mario Sanchez Carrion

Current

Marketing Director - Latin America at Stanley Black & Decker , Inc.

Past

Product Management Director at The Stanley Works
Marketing Manager - Latin America at The Stanley Works
Channel Manager - Home Centers and Mass Merchants at The Stanley Works

Product Line Manager at The Stanley Works
Area Manager at Lancome

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2 more...

Education

University of Miami - School of Business
Pontificia Universidad Católica del Perú

Connections

160 connections

Industry

Marketing and Advertising

Websites

mariosanchezcarrion.com

Mario Sanchez Carrion’s Summary

I am a product management and marketing professional with over 20 years of experience helping world class brands succeed in international markets.

My expertise includes developing and commercializing products from concept to launch, and directing international marketing efforts in alignment with brand strategy.

I am also actively involved with the Internet and social media, exploring its potential as a cost-effective platform to spread ideas, build trust and create powerful personal and small business brands.

Mario Sanchez Carrion’s Specialties:

• Product Development
• Product Management
• Branding
• Marketing Strategy
• Corporate Identity
• Presentation Design
• Blogging
• Business Writing
• Internet Marketing
• Social Media

Mario Sanchez Carrion’s Experience

Marketing Director - Latin America

Stanley Black & Decker , Inc.

(Public Company; SWK; Automotive industry)

March 2010 — Present (6 months)

Responsible for product and marketing strategy for the Consumer and DIY hand tools business unit in Latin America.

Drive and coordinate regional product development, and design the product marketing strategy for the region.

Strive to exceed growth, profitability and working capital goals.
Product Management Director

The Stanley Works

(Public Company; SWK; Consumer Goods industry)

January 2008 — February 2010 (2 years 2 months)

Responsible for Latin American product development for the Consumer Tools and Storage division. Acted as product development liaison for all emerging markets (Eastern Europe, Middle East, Asia and Africa) to leverage product development efforts, share best practices and avoid duplication of efforts.
Marketing Manager - Latin America

The Stanley Works

(Public Company; SWK; Consumer Goods industry)

August 2003 — December 2007 (4 years 5 months)

Plan and execute the product development, commercialization and communications strategy for consumer tools and storage products in the Latin American region.
Channel Manager - Home Centers and Mass Merchants

The Stanley Works

(Public Company; SWK; Consumer Goods industry)

August 2002 — July 2003 (1 year )

Designed product programs for large local and international retailers established in Latin America. Conducted several line reviews that resulted in Stanley gaining market share in US-based retailers' operations in Mexico.
Product Line Manager

The Stanley Works

(Public Company; SWK; Consumer Goods industry)

October 1996 — July 2002 (5 years 10 months)

Responsible for managing a multi-brand portfolio of mechanics tools including the Stanley and Proto brands in both consumer and industrial channels, resulting in mechanics tools becoming the company's most successful product line.
Area Manager

Lancome

(Public Company; Cosmetics industry)

February 1993 — September 1996 (3 years 8 months)

Responsible for sales and marketing execution for perfume and cosmetics brand Lancome in retailers and wholesalers in Mexico and the Caribbean. Negotiated and obtained premium locations for the deployment of Lancome-branded corners inside the region's best retail outlets.

Mario Sanchez Carrion’s Education

University of Miami - School of Business

M.B.A. , Marketing and International Business , 1990 — 1992
Pontificia Universidad Católica del Perú

B Sc. , Industrial Engineering , 1979 — 1986