Director of Online Community at Current TV
San Francisco Bay Area
- Current
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- Director of Online Community at Current TV
- Past
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- Product Manager, Yahoo! Answers at Yahoo! Inc.
- Editorial Manager / Answers Project Manager at Yahoo!
- Lead Search Editor at Yahoo!
- Search Editor at Yahoo!
- Program Database Coordinator at InnVision the Way Home
- Retail Sales Manager at Video Only
- Environmental Outreach Assistant at City of Sunnyvale - Water Pollution Control Plant
- Education
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- University of California, Santa Cruz
- University of California, Riverside
- Mt. Pleasant High School
- Recommended
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15 people have recommended Mario - Connections
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- Industry
- Internet
Mario Anima’s Summary
Community, Editorial, Product Manager with substantial experience with social search and social networking products. Feature development with a focus on content quality, user experience, and web trends in both agile/scrum and waterfall environments.
Mario Anima’s Specialties:
Product development, online communities, community management, project management, user experience, content quality, and social media. html, css, some java, and agile/scrum.
Mario Anima’s Experience
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Director of Online Community
Current TV
(Privately Held; Broadcast Media industry)
February 2008 — Present (1 year 10 months)
Manage the online community team. Develop and maintain the voice of Current.com on-site messaging. Work with product managers, engineers, and designers to develop product vision, strategy, and community-based feature development/implementation. Focused on the growth, retention, and engagement of Current communities.
- Drive community focused product initiatives: including trust and reputation system, moderation platform, roles and abilities, etc.
- Part of the product strategic group responsible for crafting the 2009 cross-platform/open initiative for Current.com 2.0.
- Created a company Twitter account and fostered the growth of a community of Current users and viewers -- grew account followers organically to 57,338
- Drafted online editorial guidelines for channels and homepage content featuring
- Part of the core team responsible for managing Current + Twitter = Hack the Debate and Current Diggs the Election mashups. -
Product Manager, Yahoo! Answers
Yahoo! Inc.
(Public Company; YHOO; Internet industry)
August 2007 — February 2008 (7 months)
Product Manager focused on developing features based on community interaction, activity, and feedback. Public face of the product team, working in tandem with the online community and online editorial teams.Transitioned with the existing team of engineers, developers, and UED from a waterfall development process to Agile/Scrum. Six month timeline included a migration to a Java/MT and Symfony frontend. Managed the development and design of Ask/Answer workflow, Registration/Edit Profile, and User Profile revisions.
- Revised and redesigned Ask/Answer workflow, registration process, social network profile page, and product blog.
- Managed product backlog, prioritized feature development list, and assisted with release scheduling.
- Assisted in several un-launched products and features aimed at improving content quality and community moderation. -
Editorial Manager / Answers Project Manager
Yahoo!
(Public Company; YHOO; Internet industry)
February 2007 — July 2007 (6 months)
As Editorial manager, monitored community trends, behavior and feedback in comparison with larger global trends to find, package, and editorialize content for placement on the Yahoo! and Yahoo! Answers homepages. Also served as the voice/public face for the product and editorial blog.
Managed a team of 6-10 search editors working on content quality, featuring, blogging, and user experience on Yahoo! Answers. Work with Marketing and BizOps/Sales teams with product integrations -- including ad buys and featured celebrities. Supported the Knowledge Partner program for Yahoo! Answers -- creating profiles, featuring, and monitoring expert answerers within the community including Travelocity, Rolling Stone, JD Power, and others. -
Lead Search Editor
Yahoo!
(Public Company; YHOO; Internet industry)
June 2006 — January 2007 (8 months)
Answers product voice, Answers blog, content featuring, content quality, web 2.0 social networking community, and content support for marketing promotions. Video content programming, content quality, and blog.
The Search Editorial department focused largely on community engagement, content, and the presentation of content with regards to community best practices. This required an extensive understanding of how members of each Yahoo! product community interacts with and seeks out information within each vertical, and in search results as a whole. -
Search Editor
Yahoo!
(Public Company; YHOO; Internet industry)
June 2005 — May 2006 (1 year )
Yahoo! Answers content featuring, and blog writing. Video content featuring, CMS development feedback, search relevance, content quality, and directory maintenance.
The Search Editorial department focused largely on community engagement, content, and the presentation of content with regards to community best practices. This required an extensive understanding of how members of each Yahoo! product community interacts with and seeks out information within each vertical, and in search results as a whole. -
Program Database Coordinator
InnVision the Way Home
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
2002 — 2005 (3 years )
Maintained SQL database storing shelter statistics, client status, and demographics for twelve non-profit homeless shelters. Piloted phase one implementation of Homeless Management Information System for our agency. Log and bill monthly MediCal and MediCare services provided at Mental Health and Alcohol and Drug Services facilities in the county Uni/Care System. Designed SQL database to track incoming resumes, applications, and applicant status in hiring process. Also assisted Information Technology department with network setup, maintenance, and troubleshooting.
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Retail Sales Manager
Video Only
(Privately Held; 501-1000 employees; Consumer Electronics industry)
2000 — 2002 (2 years )
Managed a retail sales staff of six salesmen, monitored in-store sales trends, and trained staff in sales techniques, product knowledge, and new technology in regards to the sale of High Definition televisions and Home Theater equipment. Focus on sales and customer service.
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Environmental Outreach Assistant
City of Sunnyvale - Water Pollution Control Plant
(Government Agency; Public Relations and Communications industry)
1996 — 1999 (3 years )
Prepared materials and conducted educational lessons regarding environmental issues in Santa Clara County. The targeted groups for these lessons were primarily K-8th graders in schools within the Santa Clara County, or Boy Scouts and Girl Scouts of America located in this area. Provided tours of Waste Water Pollution Plant and the water treatment processes on-site for interested parties.
Mario Anima’s Education
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University of California, Santa Cruz
BA , Film and Digital Media , 1998 — 2000
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University of California, Riverside
English, Literature, Screenwriting 1995 — 1998
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Mt. Pleasant High School
Additional Information
Mario Anima’s Interests:
technology, product, web 2.0, social networking, video, social media, film, music, books
Mario Anima’s Groups:
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Twitter -
Community Managers -
Social Media Today -
Community 2.0 -
University of California-Santa Cruz Alumni (UCSC)
Mario Anima’s Contact Settings
Interested In:
- expertise requests
- business deals
- reference requests
- getting back in touch
