Alfonso Mariniello

Current

• Sales Manager at Trackset

Past

• Senior Account Manager at G2 Direct and Digital
• Business Solution Specialist at Premiere Global Services
• Key account manager at Kiwari

• CRM manager at Adtech AG
• Product Manager at Publikompass Spa

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2 more...

Education

• Fondazione Luigi Clerici
• Università degli Studi di Pavia
• Cardiff University / Prifysgol Caerdydd

• Leone XIII

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1 more...

Recommended

8 people have recommended Alfonso

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Website

Alfonso Mariniello’s Summary

Web marketing specialist, I had the chance to work in very different departments (marketing, sales and technical operations) of companies specialized in digital activities (online advertising, adserving, email marketing and web analytics).

Alfonso Mariniello’s Specialties:

Direct marketing
Web marketing
Advertising
Web analytics
Adserving
Mobile and proximity marketing
Email marketing

Alfonso Mariniello’s Experience

• Sales Manager

  Trackset

  (Privately Held; Internet industry)

  October 2008 — Present (10 months)

  Sales Manager at Trackset an international company, part of the GoAdv group, specialized in Digital Marketing Tools and Web Analytics.
  
  We offer a number of simple and effective products and services to optimize our clients’ Digital Marketing investments.

• Senior Account Manager

  G2 Direct and Digital

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  September 2007 — September 2008 (1 year 1 month)

• Business Solution Specialist

  Premiere Global Services

  (Public Company; 1001-5000 employees; PGI; Information Technology and Services industry)

  September 2006 — August 2007 (1 year)

  National Sales executive for email marketing solutions.
  
  - Manage all aspects of Premiere’s business development for client’s message requirements. Develop new business and revenue models to generate higher growth and margin opportunity.
  - Review competitive activity. Gather customer requirements and prioritize for both existing and future requirements.
  - Manage business and sales development. Manage key clients and client activity. Negotiate customer contracts. Develop long-term client and partner relationships.

• Key account manager

  Kiwari

  (Privately Held; 11-50 employees; Internet industry)

  May 2003 — August 2006 (3 years 4 months)

  - Pre and post sales activity for Direct, an email marketing platform
  - Product management in collaboration with the development team
  - Partnership management with all our international distributors
  - Marketing activities

• CRM manager

  Adtech AG

  (Privately Held; 11-50 employees; Online Media industry)

  August 2003 — August 2006 (3 years 1 month)

  Italian CRM manager for Adtech A.G., leader in adserving solution

• Product Manager

  Publikompass Spa

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  October 1998 — May 2003 (4 years 8 months)

  I managed a network of websites among the strongest in Italy: more than 70 publishers in different categories
  - Create marketing presentations and documentation for the salespeople
  - Defining the price policy
  - Scouting of new publishers and benchmarking analysis
  - Presentations to customers and media agencies
  - Technological consulency for the adserving platform
  - Partecipation to the meetings of Italian Sales Agencies Federation to discuss the problems of Internet advertising

Alfonso Mariniello’s Education

• Fondazione Luigi Clerici

  Photovoltaic and solar thermal design and installation 2006 — 2007

• Università degli Studi di Pavia

  Politics , 1993 — 1999

  Activities and Societies:

  Dissertation about Virtual Communities and Newsgroup

• Cardiff University / Prifysgol Caerdydd

  Politics , Erasmus exchange program , 1997 — 1998

• Leone XIII

  Classic studies 1985 — 1993

Additional Information

Alfonso Mariniello’s Websites:

• My Company
• My Website

Alfonso Mariniello’s Interests:

I play drums in a rock cover band called "The Rolls".

Alfonso Mariniello’s Groups:

•    ASSODIGITALE - www.assodigitale.it -
•    Business Club 2.0 Milan-IN
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Gaming People - The Gaming People Expert Network (+8.000)
•    DataShaping Advanced Analytics
•    Web Analytics Association
•    eMarketing Association Network
•    Online Advertising Professionals
•    E-Commerce Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Music & Marketing
•    Wales: Connections and Friends of Wales\ Cyfeillon am Cymru
•    Università degli Studi di Pavia Alumni
•    Mobile Marketing & Advertising
•    European Internet Professionals
•    Italian Web 2.0 Experts
•    Alpini Sempre
•    AVIS (Associazione Volontari Italiani del Sangue)
•    Media & Entertainment Professionals
•    Buzz Marketing Addicted
•    Ex Alunni Leone XIII
•    Luxgallery.it - Il portale del lusso
•    sales account
•    Premiere Global Services Employees & Alumni Network
•    DigitalMarketingLab
•    Trackset

Alfonso Mariniello’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch