Marinela Miclea

Current

• Web Writer/Editor at EMC Corporation (formerly Documentum)

Past

• Web Producer at PeopleSoft, Inc.
• Content Producer at Wells Fargo Bank

Education

• University of California, Los Angeles (UCLA)

Recommended

4 people have recommended Marinela

Connections

192 connections

Industry

Computer Software

Websites

• My Website
• My Portfolio

Marinela Miclea’s Summary

Writer/Editor ~ specializing in Web marketing and persuasive writing/editing ~ by combining marketing know-how with technical understanding, I produce content that will persuade users to buy your company's product or service.

Marinela Miclea’s Specialties:

Web pages including search engine optimization (SEO) and usability ~ Marketing docs: proposals, RFIs, RFPs, white papers, presentations ~ Technical docs: specs, APIs, end user guides, internal use manuals, business reports

Marinela Miclea’s Experience

• Web Writer/Editor

  EMC Corporation (formerly Documentum)

  (Public Company; 10,001 or more employees; EMC; Computer Software industry)

  June 2002 — Present (6 years 3 months)

  - Edited Web content supporting products, solutions, industries, and services on the emc.com site (formerly software.emc.com, documentum.com, and legato.com).
  - Created templates for line of business (LOB) managers to use when submitting content.
  - Brainstormed with marketing teams on effective online marketing techniques.
  - Researched and implemented search engine optimization (SEO) best practices.
  - Planned and executed Web usability testing as well as tabulated the results and wrote executive summary of the findings.

• Web Producer

  PeopleSoft, Inc.

  (Public Company; 1001-5000 employees; PSFT; Computer Software industry)

  March 2000 — November 2001 (1 year 9 months)

  - Developed Web pages through 2 content migration cycles, brainstorming with product marketing managers to develop content and entering text, images, and multimedia into customized content management system.
  - Rewrote and edited documents and coded in HTML.
  - Produced direct response pages and sales-oriented landing sites and tracked their response rates and effectiveness.
  - Produced interactive multimedia including product tours, diagrams, and demos, assembling script, graphics, video and/or audio client testimonials.
  - Migrated content from previous content management system (OpenMarket Future Tense) to Interwoven TeamSite.

• Content Producer

  Wells Fargo Bank

  (Public Company; 10,001 or more employees; WFC; Banking industry)

  August 1999 — February 2000 (7 months)

  - Developed Web pages, meeting with various product teams to define objectives and timelines, determine content and functionality, design visually appealing layout, ensure rapid download times, and quality-control results.
  - Wrote original content as well as edited outsourced articles, ensuring that they adhered to the site's tone and stylistic requirements.
  - Hand-coded content in HTML.
  - Performed project management functions for Web site development (including planning, scheduling, and implementation).
  -Tested Web pages for QA and adherence to Web standards and usability guidelines.

Marinela Miclea’s Education

• University of California, Los Angeles (UCLA)

  B.A., Sociology (specialization in Social Psychology), September 1983 — December 1987

Additional Information

Marinela Miclea’s Websites:

• My Website
• My Portfolio

Marinela Miclea’s Interests:

search engine optimization (SEO), technology news, Web usability, writing ~ astronomy, hiking, literature, movies, music, science fiction, squash, swimming, tennis, travel, walking

Marinela Miclea’s Groups:

Senior Member, Society for Technical Communication (STC)
Member, Board of Directors, Fort Bragg Center for the Arts
Member, San Francisco Women on the Web (SFWoW)
Lifetime Member, UCLA Alumni Association
Member, Bay Area Bruins

•    SUNAlumni
•    PeopleSoft Alumni Network (2,300+ members)
•    UCLA Alumni
•    Ask Liz Ryan

Marinela Miclea’s Honors:

Merit award for "Documentum Content Management Products Section," Online Communication competition of Touchstone 2002, sponsored by the Society of Technical Communication (STC)

Marinela Miclea’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch