Marina Mann

Current

Web Strategy & eMarketing Director/Consultant at marinamann.com

Past

Director, Web Marketing at Virgin Mobile Canada
Consultant, Apple Online at Apple Inc.
Consultant, e-Business at Softchoice.com

Strategist, TV Interactive at Corus Entertainment
Engagement Manager at Organic Inc.
Project Manager at ICE
Producer at MediaTribe Interactive

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4 more...

Education

University of Manitoba
Université Laval
University of Manitoba

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Recommended

4 people have recommended Marina

Connections

222 connections

Industry

Marketing and Advertising

Websites

Marina Mann’s Summary

I'm an eCommerce & Digital Marketing specialist based in Toronto with 10 years Agency and client-side Brand & interactive Marketing experience. I specialize in the A-Z of growing a mature, results focused, profitable Web Channel or eBusiness.

Strong focus on e-retail, social media, entertainment, user generated content, user experience and technology and the best practices tools used to drive conversion through exceptional, branded, customer experiences.

Brand Strategy and Product Marketing portfolio experience includes Telecommunications (MVNO), Media & Entertainment, Consumer Products and B2B verticals.

I'm an active member of the digital marketing community and sit on the Advisory Board for nextMEDIA.

Marina Mann’s Specialties:

• Leadership from inception to delivery
• Online Brand Strategy, Product Marketing
• Usability & User Experience Strategy
• eMarketing Strategy (Email, Online Advertising, Affiliate, SEO/SEM)
• Analytics Strategy & Implementation
• Social Media Marketing & User Generated Content Strategies
• eBusiness Roadmap-ing
• Project Management Best Practices (PMI, Agile/Scrum)

Marina Mann’s Experience

Web Strategy & eMarketing Director/Consultant

marinamann.com

(Information Technology and Services industry)

January 2008 — Present (10 months)

Strategic consulting, including Web Roadmap-ing, Customer Engagement & eMarketing Strategy.

Digital Strategy for Web redesign projects for both private and public sector clients at Cyberplex Inc. (TSX:CX), www.cyberplex.com.

Customer Engagement, Social Media, Content & Commerce product development and product marketing for Achilles Media, www.achillesmedia.com.
Director, Web Marketing

Virgin Mobile Canada

(Public Company; 1001-5000 employees; Telecommunications industry)

April 2007 — January 2008 (10 months)

• Responsible for building the strategic vision from Marketing to IT for the Virgin Mobile Canada eCommerce store

• Led redesign of Virginmobile.ca (Web store and MyAccount) and launched "Virgin Live" a net-new brand extension

• Created three-year online Brand & eCommerce Roadmap and delivered significant traffic and conversion growth

• Conducted interactive Agency RFP & selection; negotiated strategic partnerships

• Built a talented cross-functional team & evolved Web operations
Consultant, Apple Online

Apple Inc.

(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

November 2006 — April 2007 (6 months)

Strategic planning for the French Canadian Web store including the development of localization tactics.

• Authored Apple.ca French Canadian localization business case

• Conducted usability and eCommerce features and functionality competitive analysis

• Authored e-Marketing online media plan (paid & organic)

• Led French Canadian voice of customer, user experience/usability research study in Laval, Quebec
Consultant, e-Business

Softchoice.com

(Public Company; 501-1000 employees; Information Technology and Services industry)

January 2006 — August 2006 (8 months)

• Responsible for the comprehensive B2B eBusiness strategy and 3-year Roadmap

• Managed eCommerce Web store of 20,000 + SKU's

• Owned $1.5M marketing P&L and provided leadership for team of 8

• Re-designed e-Marketing and product merchandising strategy

• Re-negotiated Agency, 3rd party Search and data partnerships

• Delivered significant conversion growth
Strategist, TV Interactive

Corus Entertainment

(Public Company; 1001-5000 employees; CJR; Broadcast Media industry)

June 2005 — January 2006 (8 months)

• Led the 2006 eBusiness case and created strategic Roadmap for the Corus family of 7 kid/adult Web sites

• Led UX redesign and launched online video & game Ad network for www.ytv.com and www.wnetwork.com

• Provided day-to-day operations leadership
Engagement Manager

Organic Inc.

(Public Company; 201-500 employees; Information Technology and Services industry)

2000 — 2004 (4 years)

• Account manage, drive vision, project manage and own P&L of approx $5 Million in projects for financial services, consumer products and entertainment verticals.

• Work closely with clients to define global online brand and IT strategies that meets the strategic business and Marketing objectives of the client.

• Manage branding & user experience overhauls, language localization, eCommerce, CMS and 3rd party IT implementations for Consumer, SMB & Enterprise portals.

• Lead the day to day operations of cross-functional teams, including designers, writers, project managers, technical architects and software programmers.

Clients: Symantec, Raymond James, Sprint Canada, OLG, GamesMania (Bell Canada), CIBC Mellon, HRTV (Magna Corp.), Sony Style.
Project Manager

ICE

(Privately Held; 51-200 employees; Internet industry)

May 1999 — September 2000 (1 year 5 months)

Prior to changing ownership in 2001, ICE, was one of the leading Web design & production agencies in Canada. I joined ICE to project manage new frontier Web projects. My role included day-to-day project management, creative and technical team leadership.

Clients: Royal Canadian Mint, TMN (The Movie Network), U8TV (Alliance Atlantis), Air Canada, iMoney, and Fidelity Investments.
Producer

MediaTribe Interactive

(Internet industry)

1997 — 1999 (2 years)

MediaTribe Interactive was an Interactive streaming content & technology start-up led by Michael McHale, formally of CityTV Interactive.

I produced emerging technology projects from business development through to creative execution.

Clients: TVOntario, SoftImage, DEC (Digital Equipment Corporation), Ontario Hydro, Business Development Bank of Canada, Atomic Energy of Canada.

Marina Mann’s Education

University of Manitoba

M. Ed., French, Computer Science, 1994 — 1996
Université Laval

Certificat, Langue et litterature, 1990 — 1991
University of Manitoba

BA, French, Computer Science, 1987 — 1990

Additional Information

Marina Mann’s Websites:

Marina Mann’s Interests:

My portfolio includes: www.virginmobile.ca www.virginmobile.ca/live www.softchoice.com www.ytv.ca www.wnetwork.com www.symantec.com www.tsn.ca www.inroads.org www.raymondjames.ca www.gamesmania.ca