Marina Mann

Current
  • Web Strategy & eMarketing Director/Consultant at marinamann.com
Past
  • Director, Web Marketing at Virgin Mobile Canada
  • Consultant, Apple Online at Apple Inc.
  • Consultant, e-Business at Softchoice.com
  • Strategist, TV Interactive at Corus Entertainment
  • Engagement Manager at Organic Inc.
  • Project Manager at ICE
  • Producer at MediaTribe Interactive
Education
  • University of Manitoba
  • Université Laval
  • University of Manitoba
Connections
222 connections
Industry
Marketing and Advertising
Websites

Marina Mann’s Summary

I'm an eCommerce & Digital Marketing specialist based in Toronto with 10 years Agency and client-side Brand & interactive Marketing experience. I specialize in the A-Z of growing a mature, results focused, profitable Web Channel or eBusiness.

Strong focus on e-retail, social media, entertainment, user generated content, user experience and technology and the best practices tools used to drive conversion through exceptional, branded, customer experiences.

Brand Strategy and Product Marketing portfolio experience includes Telecommunications (MVNO), Media & Entertainment, Consumer Products and B2B verticals.

I'm an active member of the digital marketing community and sit on the Advisory Board for nextMEDIA.

Marina Mann’s Specialties:

• Leadership from inception to delivery
• Online Brand Strategy, Product Marketing
• Usability & User Experience Strategy
• eMarketing Strategy (Email, Online Advertising, Affiliate, SEO/SEM)
• Analytics Strategy & Implementation
• Social Media Marketing & User Generated Content Strategies
• eBusiness Roadmap-ing
• Project Management Best Practices (PMI, Agile/Scrum)


Marina Mann’s Experience

  • Web Strategy & eMarketing Director/Consultant

    marinamann.com

    (Information Technology and Services industry)

    January 2008Present (10 months)

    Strategic consulting, including Web Roadmap-ing, Customer Engagement & eMarketing Strategy.

    Digital Strategy for Web redesign projects for both private and public sector clients at Cyberplex Inc. (TSX:CX), www.cyberplex.com.

    Customer Engagement, Social Media, Content & Commerce product development and product marketing for Achilles Media, www.achillesmedia.com.

  • Director, Web Marketing

    Virgin Mobile Canada

    (Public Company; 1001-5000 employees; Telecommunications industry)

    April 2007January 2008 (10 months)

    • Responsible for building the strategic vision from Marketing to IT for the Virgin Mobile Canada eCommerce store

    • Led redesign of Virginmobile.ca (Web store and MyAccount) and launched "Virgin Live" a net-new brand extension

    • Created three-year online Brand & eCommerce Roadmap and delivered significant traffic and conversion growth

    • Conducted interactive Agency RFP & selection; negotiated strategic partnerships

    • Built a talented cross-functional team & evolved Web operations

  • Consultant, Apple Online

    Apple Inc.

    (Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)

    November 2006April 2007 (6 months)

    Strategic planning for the French Canadian Web store including the development of localization tactics.

    • Authored Apple.ca French Canadian localization business case

    • Conducted usability and eCommerce features and functionality competitive analysis

    • Authored e-Marketing online media plan (paid & organic)

    • Led French Canadian voice of customer, user experience/usability research study in Laval, Quebec

  • Consultant, e-Business

    Softchoice.com

    (Public Company; 501-1000 employees; Information Technology and Services industry)

    January 2006August 2006 (8 months)

    • Responsible for the comprehensive B2B eBusiness strategy and 3-year Roadmap

    • Managed eCommerce Web store of 20,000 + SKU's

    • Owned $1.5M marketing P&L and provided leadership for team of 8

    • Re-designed e-Marketing and product merchandising strategy

    • Re-negotiated Agency, 3rd party Search and data partnerships

    • Delivered significant conversion growth

  • Strategist, TV Interactive

    Corus Entertainment

    (Public Company; 1001-5000 employees; CJR; Broadcast Media industry)

    June 2005January 2006 (8 months)

    • Led the 2006 eBusiness case and created strategic Roadmap for the Corus family of 7 kid/adult Web sites

    • Led UX redesign and launched online video & game Ad network for www.ytv.com and www.wnetwork.com

    • Provided day-to-day operations leadership

  • Engagement Manager

    Organic Inc.

    (Public Company; 201-500 employees; Information Technology and Services industry)

    20002004 (4 years)

    • Account manage, drive vision, project manage and own P&L of approx $5 Million in projects for financial services, consumer products and entertainment verticals.

    • Work closely with clients to define global online brand and IT strategies that meets the strategic business and Marketing objectives of the client.

    • Manage branding & user experience overhauls, language localization, eCommerce, CMS and 3rd party IT implementations for Consumer, SMB & Enterprise portals.

    • Lead the day to day operations of cross-functional teams, including designers, writers, project managers, technical architects and software programmers.

    Clients: Symantec, Raymond James, Sprint Canada, OLG, GamesMania (Bell Canada), CIBC Mellon, HRTV (Magna Corp.), Sony Style.

  • Project Manager

    ICE

    (Privately Held; 51-200 employees; Internet industry)

    May 1999September 2000 (1 year 5 months)

    Prior to changing ownership in 2001, ICE, was one of the leading Web design & production agencies in Canada. I joined ICE to project manage new frontier Web projects. My role included day-to-day project management, creative and technical team leadership.

    Clients: Royal Canadian Mint, TMN (The Movie Network), U8TV (Alliance Atlantis), Air Canada, iMoney, and Fidelity Investments.

  • Producer

    MediaTribe Interactive

    (Internet industry)

    19971999 (2 years)

    MediaTribe Interactive was an Interactive streaming content & technology start-up led by Michael McHale, formally of CityTV Interactive.

    I produced emerging technology projects from business development through to creative execution.

    Clients: TVOntario, SoftImage, DEC (Digital Equipment Corporation), Ontario Hydro, Business Development Bank of Canada, Atomic Energy of Canada.


Marina Mann’s Education

  • University of Manitoba

    M. Ed., French, Computer Science, 19941996

  • Université Laval

    Certificat, Langue et litterature, 19901991

  • University of Manitoba

    BA, French, Computer Science, 19871990


Additional Information

Marina Mann’s Websites:

Marina Mann’s Interests:

My portfolio includes: www.virginmobile.ca www.virginmobile.ca/live www.softchoice.com www.ytv.ca www.wnetwork.com www.symantec.com www.tsn.ca www.inroads.org www.raymondjames.ca www.gamesmania.ca

Marina Mann’s Groups:

Mobile Monday, OMDC MBA, Wireless Internet Industry Executives (WIIE) group on LinkedIn

  •    Search Engine Strategies Conference & Expo
  •    Wireless Internet Industry Executives (WIIE)...3500 members & growing!
  •    Mobile Content
  •    Toronto Digital Marketing Professionals
  •    Eidenai Innovations Alumni
  •    MarketingProfs
  •    MVNO Alliance

Marina Mann’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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