
Baby Boomer Expert and Strategic PR Counsel, Edelman
Greater Atlanta Area

Baby Boomer Expert and Strategic PR Counsel, Edelman
Greater Atlanta Area
In my role as Senior Vice President and Strategic Counsel for Edelman (the world's largest independent public relations firm) I provide our clients with research-based insights on how Baby Boomers think, plan, act, and spend money. Using a proprietary process and custom research, I help clients find their brand's Bulls'-Eye Boomer so they can tap the financial and intellectual power of the most influential generation in the U.S.
I also work closely with C-level executives across many industries, advising them on how best to communicate the company's story to all stakeholders, including employees, customers, partners, the media and more. I have a long track record as a strategic thinker who can take complex concepts and messages and make them easy to understand and act on. Moreover, as a long-time blogger and experienced word-of-mouth marketing professional, I understand how to tailor messages to take advantage of the unique capabilities of multiple platforms.
I have delivered hundreds of speeches to audiences of as few as 5 to as many as 5,000. More than 300 executives from the Fortune 500, as well as thousands of business owners, speakers and consultants have relied on my counsel over the 25+ years that I have been a professional communicator.
In addition to being the author of a popular book, "The Scoop on Media Interviews: How to be a Respected Resource Reporters and Producers Love," I write a popular blog called www.BabyBoomerInsights.com.
My career has included being a newspaper reporter, an internal communications manager for a large public utility, a Fortune 100 speech writer, a media relations manager, a business owner and consultant, and a turnaround executive for the country's largest privately held Managed Security Services Provider.
Today, I consult with executives around the country as part of Edelman's extensive network.
-- Speeches and workshops on the Baby Boomer market
-- Corporate messaging
-- Reputation management
-- Media training
-- Executive presentation skills coaching
-- C-level speech writing
Boating, stand up comedy, reading, music, writing, travel,
-- Awarded PRSA Phoenix Award for speech writing, 2007
-- NSA GA Chapter named "Chapter of the Year" during my presidency, 2004
-- Awarded PRSA Phoenix award for byline writing, 2004
-- Author of successful business book, "The Scoop on Media Interviews: How To Be A Respected Resource Reporters and Producers Love."