
Public Engagement Strategist and Baby Boomer Expert, Edelman
Greater Atlanta Area

Public Engagement Strategist and Baby Boomer Expert, Edelman
Greater Atlanta Area
In my role as Senior Vice President and Strategic Counsel for Edelman (the world's largest independent public relations firm) I help clients understand why public engagement is the fastest route to brand awareness, customer loyalty, employee engagement and bottom line results. Using a proprietary process, I use my considerable consulting and facilitation skills to bring together agency communications experts and clients to co-create public engagement strategies that work.
Additionally, I provide clients with research-based insights on how baby boomers think, plan, act, and spend money. Relying on my personal experience and years of research, I help clients find their brand's Bull's Eye Boomer so they can tap the financial and intellectual power of the most influential generation in the U.S.
C-level executives across many industries often call on my expertise in storytelling to create and communicate their company's story to all stakeholders, including employees, customers, partners, the media and more. I have a long track record as a strategic thinker who can take complex concepts and messages and make them easy to understand and act on. Moreover, as a long-time blogger and experienced word-of-mouth marketing professional, I understand how to tailor messages to take advantage of the unique capabilities of multiple platforms.
Over the past several years, I have developed a reputation as a captivating, high-content speaker, appearing before audiences as small as 5 and as large as 5,000. I most often speak on the evolution of public relations and how to engage with consumers across four generations.
In addition to being the author of a popular book, "The Scoop on Media Interviews: How to be a Respected Resource Reporters and Producers Love," I write a popular blog called www.BabyBoomerInsights.com.
-- Public engagement consultant
-- Speeches and workshops
-- Corporate messaging
-- Reputation management
-- Media training
-- Executive presentation skills coaching
-- C-level speech writing
Boating, stand up comedy, reading, music, writing, travel,
-- Past President, National Speakers Association, GA Chapter.
-- Professional member, National Speakers Association
-- Member, National Association of Baby Boomer Women
-- National Association of Female Executives
-- Awarded PRSA Phoenix Award for speech writing, 2007
-- NSA GA Chapter named "Chapter of the Year" during my presidency, 2004
-- Awarded PRSA Phoenix award for byline writing, 2004
-- Author of successful business book, "The Scoop on Media Interviews: How To Be A Respected Resource Reporters and Producers Love."