Marilyn McDonald

Current

• Vice President, Customer Experience at Interbank FX

Past

• Marketing Director at Interbank FX
• Marketing Coordinator at Equis International / Reuters
• Sales and Marketing Director at Mantis Motion

• Key Account Representative at Image Centre
• Enterprise Relationship Manager at e://volution e-business ltd
• Business Analyst / Implementation Consultant at Prism Software
• Implementation Consultant at Computer Corporation (NZ) Ltd

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4 more...

Education

• Northern Arizona University

Recommended

17 people have recommended Marilyn

Connections

402 connections

Industry

Financial Services

Websites

• My Company
• My Website

Marilyn McDonald’s Summary

I am an innovative marketing professional with a passion for a challenge and high energy work environments. I am experienced in cross media branding initiatives and product placement across a variety of industries. I love a challenge and a fast paced work environment.

Marilyn McDonald’s Specialties:

My skill areas include:

* Product / Brand Marketing – experience in planning, execution, and measurement of online and traditional (offline) marketing
* Business Development – proven record of engineering successful strategic relationships and joint marketing programs
* Trade Shows / Events – established ability to plan and coordinate trade shows and industry events
* PR / Media – production of press releases, corporate communications and development of media relationships

Marilyn McDonald’s Experience

• Vice President, Customer Experience

  Interbank FX

  (Privately Held; Financial Services industry)

  February 2009 — Present (6 months)

  Events: Tradeshows, VIP customer events, online contests
  Education: Customer Education and Orientation
  Retention and Reactivation
  PR, Media and Awards
  Brand Management

• Marketing Director

  Interbank FX

  (Privately Held; Financial Services industry)

  December 2005 — February 2009 (3 years 3 months)

  Interbank FX is a FCM (Futures Commission Merchant) with customers in over 135 countries and a unique business model that allows retail investors to trade in the foreign currency market.
  • Brand identification and marketing strategy – online and traditional media
  • Budgeting, forecasting and department direction
  • Management of design firms, pr and advertising agencies.
  • Campaign measurement and data analysis on weekly, quarterly, annual and campaign level

• Marketing Coordinator

  Equis International / Reuters

  (Public Company; 51-200 employees; Computer Software industry)

  2003 — 2005 (2 years)

  Equis International is the graphics development arm of Reuters but also sells and markets a retail software package, MetaStock, that allows individual investors to chart and analyze stock market data.
  • Created, deployed and analyzed direct mail, e-mail and Internet marketing strategy and campaigns
  • Assisted and trained dealers worldwide on Internet and email marketing strategy and campaign management
  • Worked with trade press and business media to announce events, products and services
  • Campaign measurement and data analysis on weekly, quarterly, annual and campaign level

• Sales and Marketing Director

  Mantis Motion

  (Privately Held; 1-10 employees; Entertainment industry)

  2002 — 2003 (1 year)

  Mantis Motion Productions is an optical motion capture house that offers services to the game development and film production industries.
  • Created, deployed and analyzed direct mail, e-mail and internet marketing strategy and campaigns
  • Worked with trade press and business media to announce events, products and services
  • Developed strategic relationships for enterprise
  • Created and implemented brand development, trade shows, industry events

• Key Account Representative

  Image Centre

  (Privately Held; 51-200 employees; Design industry)

  2000 — 2002 (2 years)

  Image Centre Limited in a well respected advertising agency and production house located in Auckland New Zealand.
  • Developed strategy and campaigns for key accounts
  • Consistently achieved sales objectives in advertising agency environment
  • Project Management of advertising campaigns and Internet development projects
  • Created technical documents including requirements documents, proposals, scoping documents, functional decompositions, and use case documents.

• Enterprise Relationship Manager

  e://volution e-business ltd

  (Privately Held; 11-50 employees; Internet industry)

  October 1999 — May 2000 (8 months)

  This was a 6 month contract position.
  
  e://volution e-business ltd is a value chain solution provider that specializes in rationalizing the non-strategic consumables supply chain for larger corporations.
  • Developed strategic relationships for enterprise
  • Planned transition and consolidation procedures for companies implementing new supply chain management systems
  • Produced technical documentation

• Business Analyst / Implementation Consultant

  Prism Software

  (Privately Held; 11-50 employees; Computer Software industry)

  November 1998 — October 1999 (1 year)

  Prism Software Ltd creates and implements ERP solutions into manufacturing environments, specifically for the print and pre press industry.
  • Analyzed business processes and implemented ERP solutions into manufacturing environments.
  • Planned transition and consolidation procedures for companies implementing new systems
  • Produced technical documentation
  • Specified and wrote management reports for various companies.

• Implementation Consultant

  Computer Corporation (NZ) Ltd

  (Privately Held; 1-10 employees; Computer Software industry)

  1997 — November 1998 (1 year)

  Computer Corporation implemented and supported an MIS solution into manufacturing environments, specifically print and pre press industries.
  • Analyzed business processes and implemented ERP solutions into manufacturing environments.
  • Produced technical documentation
  • Specified and wrote management reports for various companies.
  • User interface programming for inventory modules

Marilyn McDonald’s Education

• Northern Arizona University

Additional Information

Marilyn McDonald’s Websites:

• My Company
• My Website

Marilyn McDonald’s Interests:

Love to travel, read, & learn new things.

Marilyn McDonald’s Groups:

•    Obama for America
•    Technical & Fundamental TRADERS (+2,400)
•    Online Advertising Professionals
•    Foreign Exchange and Currency Markets
•    Friends of France
•    Club ex-Reuters
•    Utah Technology Council
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Women Tech Council
•    Forex Trading
•    Financial Direct Marketing Professionals
•    Financial Services Marketing
•    Retail Banking Network
•    Inc 5000 Honorees
•    MT4 Programming
•    Friends of Interbank FX
•    TradingMarkets
•    Silicon Slopes

Marilyn McDonald’s Honors:

American Business Awards - Best Marketing Executive: Finalist 2009
Utah Business - (one of the) 30 Women to Watch - April 2009
Sizzle Awards (Exhibitor Magazine): Traffic Builder 2008
American Business Awards: Finalist for Best Marketing Executive 2008
American Business Awards - Women in Business: Finalist for Best Executive 2007
American Business Awards - Women in Business: Finalist for Best Website 2007
Author: Forex Simplified - Published by Traders Library Sept 2007 - http://www.invest-store.com/marilynmcdonald/
Author – Numerous Articles on FX & Trading - see my website for details
Series 3 Registered Futures Broker - March 2007

Marilyn McDonald’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• business deals
• reference requests
• getting back in touch