Marilyn McDonald

Current

• Vice President, Customer Experience at Interbank FX

Past

• Marketing Director at Interbank FX
• Marketing Coordinator at Equis International / Reuters
• Sales and Marketing Director at Mantis Motion

• Key Account Representative at Image Centre
• Enterprise Relationship Manager at e://volution e-business ltd
• Business Analyst / Implementation Consultant at Prism Software
• Implementation Consultant at Computer Corporation (NZ) Ltd

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4 more...

Education

• Northern Arizona University

Recommended

17 people have recommended Marilyn

Connections

479 connections

Industry

Financial Services

Websites

• My Company
• My Website

Marilyn McDonald’s Summary

I am an innovative marketing professional with a passion for a challenge and high energy work environments. I am experienced in cross media branding initiatives and product placement across a variety of industries. I love a challenge and a fast paced work environment.

Marilyn McDonald’s Specialties:

My skill areas include:

* Product / Brand Marketing – experience in planning, execution, and measurement of online and traditional (offline) marketing
* Business Development – proven record of engineering successful strategic relationships and joint marketing programs
* Trade Shows / Events – established ability to plan and coordinate trade shows and industry events
* PR / Media – production of press releases, corporate communications and development of media relationships

Marilyn McDonald’s Experience

• Vice President, Customer Experience

  Interbank FX

  (Privately Held; Financial Services industry)

  February 2009 — Present (10 months)

  Evaluating the customer experience across all touch points. Includes over all day to day customer activity, events, promotions, etc.
  
  Bringing together cross functional teams to built the ultimate customer experience.
  
  Ensuring that all experience and communications adheres to company philosophy and the specific region and culture of the customer.

• Marketing Director

  Interbank FX

  (Privately Held; Financial Services industry)

  December 2005 — February 2009 (3 years 3 months)

  Interbank FX is a FCM (Futures Commission Merchant) with customers in over 135 countries and a unique business model that allows retail investors to trade in the foreign currency market.
  • Brand identification and marketing strategy – online and traditional media
  • Budgeting, forecasting and department direction
  • Management of design firms, pr and advertising agencies.
  • Campaign measurement and data analysis on weekly, quarterly, annual and campaign level

• Marketing Coordinator

  Equis International / Reuters

  (Public Company; 51-200 employees; Computer Software industry)

  2003 — 2005 (2 years )

  Equis International is the graphics development arm of Reuters but also sells and markets a retail software package, MetaStock, that allows individual investors to chart and analyze stock market data.
  • Created, deployed and analyzed direct mail, e-mail and Internet marketing strategy and campaigns
  • Assisted and trained dealers worldwide on Internet and email marketing strategy and campaign management
  • Worked with trade press and business media to announce events, products and services
  • Campaign measurement and data analysis on weekly, quarterly, annual and campaign level

• Sales and Marketing Director

  Mantis Motion

  (Privately Held; 1-10 employees; Entertainment industry)

  2002 — 2003 (1 year )

  Mantis Motion Productions is an optical motion capture house that offers services to the game development and film production industries.
  • Created, deployed and analyzed direct mail, e-mail and internet marketing strategy and campaigns
  • Worked with trade press and business media to announce events, products and services
  • Developed strategic relationships for enterprise
  • Created and implemented brand development, trade shows, industry events

• Key Account Representative

  Image Centre

  (Privately Held; 51-200 employees; Design industry)

  2000 — 2002 (2 years )

  Image Centre Limited in a well respected advertising agency and production house located in Auckland New Zealand.
  • Developed strategy and campaigns for key accounts
  • Consistently achieved sales objectives in advertising agency environment
  • Project Management of advertising campaigns and Internet development projects
  • Created technical documents including requirements documents, proposals, scoping documents, functional decompositions, and use case documents.

• Enterprise Relationship Manager

  e://volution e-business ltd

  (Privately Held; 11-50 employees; Internet industry)

  October 1999 — May 2000 (8 months)

  This was a 6 month contract position.
  
  e://volution e-business ltd is a value chain solution provider that specializes in rationalizing the non-strategic consumables supply chain for larger corporations.
  • Developed strategic relationships for enterprise
  • Planned transition and consolidation procedures for companies implementing new supply chain management systems
  • Produced technical documentation

• Business Analyst / Implementation Consultant

  Prism Software

  (Privately Held; 11-50 employees; Computer Software industry)

  November 1998 — October 1999 (1 year )

  Prism Software Ltd creates and implements ERP solutions into manufacturing environments, specifically for the print and pre press industry.
  • Analyzed business processes and implemented ERP solutions into manufacturing environments.
  • Planned transition and consolidation procedures for companies implementing new systems
  • Produced technical documentation
  • Specified and wrote management reports for various companies.

• Implementation Consultant

  Computer Corporation (NZ) Ltd

  (Privately Held; 1-10 employees; Computer Software industry)

  1997 — November 1998 (1 year )

  Computer Corporation implemented and supported an MIS solution into manufacturing environments, specifically print and pre press industries.
  • Analyzed business processes and implemented ERP solutions into manufacturing environments.
  • Produced technical documentation
  • Specified and wrote management reports for various companies.
  • User interface programming for inventory modules

Marilyn McDonald’s Education

• Northern Arizona University

Additional Information

Marilyn McDonald’s Websites:

• My Company
• My Website

Marilyn McDonald’s Interests:

Love to travel, read, & learn new things.

Marilyn McDonald’s Groups:

•    Obama for America
•    Technical & Fundamental TRADERS (+2,400)
•    Online Advertising Professionals
•    Foreign Exchange and Currency Markets
•    Friends of France
•    Club ex-Reuters
•    Utah Technology Council
•    Women Tech Council
•    Forex Trading
•    Financial Direct Marketing Professionals
•    Financial Services Marketing
•    Retail Banking Network
•    Inc 5000 Honorees
•    MT4 Programming
•    Friends of Interbank FX
•    TradingMarkets
•    Silicon Slopes
•    Interbank FX

Marilyn McDonald’s Honors:

American Business Awards - Women in Business - Best Executive Finalist 2009
American Business Awards - Best Marketing Executive: Finalist 2009
Utah Business - (one of the) 30 Women to Watch - April 2009
Sizzle Awards (Exhibitor Magazine): Traffic Builder 2008
American Business Awards: Finalist for Best Marketing Executive 2008
American Business Awards - Women in Business: Finalist for Best Executive 2007
American Business Awards - Women in Business: Finalist for Best Website 2007
Author: Forex Simplified - Published by Traders Library Sept 2007 - http://www.invest-store.com/marilynmcdonald/
Author – Numerous Articles on FX & Trading - see my website for details
Series 3 Registered Futures Broker - March 2007

Marilyn McDonald’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• business deals
• reference requests
• getting back in touch